your sales funnel is a direct influencer when it comes to how much money you will make online. It needs to be set up like a well oiled machine in order to be successful. Here is how to repurpose content to create a sales funnel.

1. Creating a Sales Funnel by
Repurposing Content
Susan Harrison
Harrison Kenyon Marketing

2. Creating a Sales Funnel by
Repurposing Content
If you have been marketing online for any amount
of time you will know that it is important to create a
sales funnel for your business. This is a funnel that
takes a person through a particular process. Normally
the end result is that the person will either make a
purchase or join your mailing list.

3. Creating a Sales Funnel by
Repurposing Content
In order to achieve either of these two scenarios you
need to have a couple of things in place.
• 1. You need a product to give away at the beginning
of your sales funnel
• 2. You need a product which you can sell to your
prospects
• 3. You need a method of capturing interested
prospects and putting them onto your mailing list

4. Creating a Sales Funnel by
Repurposing Content
To start this process you will need to set up an
autoresponder account, if you don’t already have
one. If you are serious about making money online it
is well worth the expense and to start off with you
will be paying around $20 per month for this service.

5. Creating a Sales Funnel by
Repurposing Content
The next item you need is a product to give away at
the beginning of your sales funnel. This can be
something such as a free report, an ecourse or an
informative or instructional video. Most new
marketers get stumped here as they don’t know what
to give away.

6. Creating a Sales Funnel by
Repurposing Content
All you need do is use some content which you have
written, or you own the rights to and turn it into a
report or video to give away. Many people like to use
private label rights material to achieve this, just make
sure you purchase quality content.

7. Creating a Sales Funnel by
Repurposing Content
You could buy a pre-written report and make
changes to it. The types of changes include having a
new cover made, adding graphics and additional
information to the report. This method is quick and
easy and you could easily have your report ready in
less than a day.

8. Creating a Sales Funnel by
Repurposing Content
The next step in the process is having an actual
product to sell. Again use the same process as before
to create a larger eBook that you can sell. You may
want to record an audio version of the book as well
so people can listen to the MP3 files while on the
road.

9. Creating a Sales Funnel by
Repurposing Content
As people purchase from you they will go onto your
buyer’s list inside your autoresponder account. You
are now actively building a list that you can promote
to on a regular basis. Not sure what to send them?
Repurpose more of your content and use that!

10. Creating a Sales Funnel by
Repurposing Content
To learn how online marketing can gain your
business massive exposure visit
www.harrisonkenyon.com