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SEO ROADMAP
Susan Harrison
www.harrisonkenyon.com

“The SEO Roadmap was born out of necessity.
This guide will help save you a TON of time by
pointing you towards the best SEO resources
available out there by answering some common
SEO questions.”
WHERE CAN I GET A
QUICK SNAPSHOT OF
THE SEO PROCESS?
“I think the best way to deliver that type of
concept all at once is with an infographic.
An infographic is a large picture that
displays information in an easy to digest
format. Since infographics can engage us so
easily, they are a great way to learn.”
2
WHERE SHOULD I
LOOK FOR QUICK AND
EASY BACKLINKS?
“There are a lot of ways to get backlinks to your
site. One of the quickest, though, is with directory
submissions. Also, there are tons of directories out
there to submit too and most are free.
A couple of tips - don’t waste time on these
directory submissions. If the site’s CAPTCHA is
acting up, just move on. If there is a charge, no
matter how small -- move on. If they require a link
back from your site, then move on as well.”

3
WHERE SHOULD I LOOK FOR QUICK
AND EASY BACKLINKS?
Here are some great directory resources:
DMOZ - The first directory to submit to. The
most powerful and the only one to truly care a
lot about.
Add URL - A huge list of directories to submit to.
Strongest Links - Another directory list
Directory Critic - Yet another directory list
WHERE SHOULD I DO MY
KEYWORD RESEARCH?
“Keyword research is obviously an important
step to any SEO campaign. There are a
number of tools out there that can help you
choose the right keywords. Most of these tools
will give you an estimate of how many times a
term is searched, as well as other suggested
keywords.”
5
WHERE SHOULD I DO MY KEYWORD
RESEARCH?

The following tools will help with your
keyword research:
Google Keyword Tool
Keyword Discovery
LSI Keywords
SEO Book
WordTracker

6
WHERE CAN I FIND OUT
WHERE I RANK ON THE
SEARCH ENGINES?
“If you are actually putting time into SEO,
then you probably want to track your
progress right?
The best way to do this is to actually search
on the search engines; however, if you are
starting out, you may be way back on the
pages. It wouldn’t be worth the time to scroll
through 10 pages of Google.”

7
WHERE CAN I FIND OUT WHERE I ALREADY
RANK ON THE SEARCH ENGINES?
The following tools will help you figure out your
SERP (search engine results placement):
Google Rankings
Market Leap
SEO Centro
Site Map Doc
SERP Rush
Quick Note: SEO isn’t an instant process, you might not
see your efforts pay off right away, but if you commit to
SEO, it will pay off.
8
WHERE CAN I LEARN
ABOUT THESE
“BACKLINKS” ?
“Backlinks aren’t all about Google and SEO
either. The more backlinks you have out
there, the more people can stumble across.
Backlinks not only help your SEO efforts,
they can directly send traffic to your site.
That is win-win.”
9
WHERE CAN I LEARN ABOUT THESE
“BACKLINKS” EVERYONE IS TALKING ABOUT?
Backlinks should be a part of any SEO strategy,
and will continue to be for the immediate future.
Here is where you can find some more info on
backlinks:
Get Backlinks
Hubpages Backlink Guide
Top 10 Backlinking Techniques
Backlinking Guide
Backlink Watch
WHAT SHOULD I DO ON
MY WEBSITE TO HELP
WITH SEO?
“Quick Note: In general you won’t have to
spend as much time with on-page SEO
because once you do it, you will be done
outside of tweaking. Backlinking should be a
regular strategy.
However, many people (me included) include
adding fresh content to your site as an SEO
step, so make sure you are regularly adding
unique content to your sites”

11
WHAT SHOULD I DO ON MY WEBSITE TO
HELP WITH SEO?
If you are interested in getting some SEO
feedback, check out:
Website Grader
Site Scorer
Pear Analysis
SEO Scores
SEO Workers
WHAT THE HECK DOES
THIS SEO TERM MEAN?
“If you are getting into SEO, then you
need to know the most used terms. You
need to know the difference between
noFollow and doDollow, long-tail and
short-tail etc...”
13
WHAT THE HECK DOES THIS SEO TERM MEAN?
Luckily, there are some great glossaries
online that will help teach you SEO specific
lingo:
Rlrouse
SEO Glossary
SEO Moz
SEO Theory
I NEED A CHECKLIST TO
FOLLOW!
“Some people need more guidance than
others when it comes to learning. Others
want concrete details and instructions.
There is nothing wrong with either
method, it just comes down to what
works for you. If you need specific
instructions, then you probably love
check lists. What could be more straight
forward?”

15
I NEED A CHECKLIST TO FOLLOW!
Here are some SEO related checklists that
you can follow:
60 Essential Checks
Complete SEO Checklist
High Priority Checklist
Onpage SEO Checklist
IS THERE ANYWHERE I
CAN DISCUSS SEO WITH
OTHER PEOPLE?
“The easiest way to do that is to join
a web forum. There is a web forum or
message board for just about every
topic on earth. SEO is no different.”

17
IS THERE ANYWHERE I CAN DISCUSS SEO
WITH OTHER PEOPLE?
The following forums will help you get your
SEO questions answered:
Digital Point

SEO Guy

High Rankings

Site Point Forums

IM Talk

V7 Network

SEO Chat

Web Pro World

SEO Forums

Webmaster World
WHERE DO I GET THE LATEST
INFORMATION ON SEO?
If you would like to stay on top of all the latest
SEO information, then make sure you follow a
couple of these blogs:
David Mihm
Distilled Blog
GrayWolf
Huge Guzman
Pole Position Marketing
Practical SEO
Russ Hudgens
SEER Interactive

SEO
SEO
SEO
SEO
SEO
SEO
SEO

Blog
Book Blog
By The Sea
Chat Blog
Design Solutions
Moz
Theory
19
BONUS #1 - ARTICLE DIRECTORIES
A1 Articles
Amazines
Article Bin
Article Blast
Article City
Article Compilation
Article Cube
Article Feeder
Article Geek
Article Pros
Article Slash

Acme Articles
Article Alley
Article Biz
Article Buster
Article Click
Article County
Article Dashboard
Article Friendly
Article Pool
Article Rich
Article Snatch
Article Trader
Articles Factory
Bright Hub
Buzzle
Easy Articles
Evan Carmichael
Ezinemark
Go Articles
Hub Pages
Info Barrel
Isnare

Article Sphere
Articles Base
Associated Content
Bukisa
Content Articles
Ehow
Ezine Articles
Gather
Helium
Idea Marketers
Information Bible
Knol
My Free Article Central
Pub Articles
Search Warp
Self Growth
SelfSEO
Site Reference
Snipsly
Sooper Articles
Squidoo
Submit Your Article
Suite 101
The Free Library
Triond
Ultimate Article Directory Upublish
Web Source
Xomba
BONUS #2 - URL DIRECTORIES
A2Z Web Directory
Aauml
About Directory Web Resources
Ad Walker
Add Link
Adora
Agri Education
All States US Directory
AOL Directory
Arxiugavin
Bali Directory
Astral Directory
BE41
Best Directory 4You
Bio Watch Med
BL Free
Burb Blog Directory
Colorado Directory
Cultu TU
Data Soft System – websites and articles
Deshi Web
Directory Stop
Diverse List
Dmoz
Dynn
Ebba
En Forum
FATM
Free Website Directory
Global Online Business Directory
Gozoof
Hit Web Directory
Human Edited Web Directory
IFCC FBI
Little Web Directory
Lurpo
Magellan
Mainostoimistot
Media HP
Mee Link
My Directory
Myriad Webs
Open Directory
PiSeries
Plenty Links
Pop Net
PR Web Directory
Puppy URL
Step Mind
Submit Blog Now
Submit Link
Submit URL
Summer Rain
The Directory
TheDirectory
Top Blog Area
Top Blogging
Top Sites
Tower Search
TurnPike
U Will Find
URL Broadcast Daily
BONUS #3 -RSS & PING SUBMISSION SITES
4 Guys Formula
9 Rules
Ana Tech
Automotive Directory
Blo.gs
Blog A Rama
Blog Digger
Blog Search Engine
Chordata
Feed 4 All
Feed Burner
Feed Cat
Feed Listing
Feed Mailer
Feed Plex
Feed See
Feed Shark
Feedage
FeedAgg
Feedgy
Gabbr
Golden Feed
Its My News
Keegy
Med Worm
ooBdoo Network
Plazoo
Read a Blog
RSS Buffet
RSS Directory
RSS Feeds

Feeds 2 Read
Globe of Blogs
Ice Rocket add blog too
Jordo Media
Leigh RSS
Million RSS
Ping O Matic
RDF Ticker
Red Tram
RSS Chomp
RSS Feed Directory
RSS Micro
RSS Motron
RSS Mountain
RSS Root
RSS Stop
RSSFeeds
Rub Hub
Solar Warp
Source Forge
Twiggly
Xmeta
BONUS #4 - BLOG SUBMISSION SITES
AB Blog
All For Blog
All Top
Best of the Web Blogs
BL Logs
Blog AZ
Blog Bunch
Blog Collector
Blog Digger
Blog Dir
Blog Dire
Blog Directory
Blog Directory Submission Blog Directory WS
Blog Dirs
Blog Explosion
Blog Hints
Blog Intro
Blog Listing
Blog Popular
Blog Pulse
Blog Rate
Blog Search Engine
Blog Universe
Blogged
Blogging List
Blogoculars
Blogs
Blogs Collection
Blogs Rater
Blogville
British Blog
Ckalari

Blog Roll
Blog Top List
Blogappedia
Blogger HQ
Blogo Wogo
Blogotion
Blogs Canada
Blogs Ranker
Blogs That Follow
BlogZ
Buzzer Hut
Conseillemo
Delightful Blogs
Directory Blogs
Eze
Fuel My Blog
Globe of Blogs
Grokodile
My Blog 2u
My Blogs
OnTop List
Photo Blog Directory
Quick Blog Directory
Swoogle
URLZ
Webloogle

Crayon
Demand Media
Droool
Flookie
Get Blogs
Google Blog Search
LS Blogs
My Blog Directory
NYC Bloggers
Photarium
Planet USA
Regator
Total Blog Directory
Web World
BONUS #5 - SEO ADD-ONS FOR FIREFOX
BROWSER
Fire Bug
Foxy SEO Tool
Google Enhancer
Moz Toolbar
Rank Checker
Sen SEO
SEO Doctor
SEO for Firefox
SEO Link Analysis
SEO Quake
SEO Toolbar
Swoosty SEO Tools
BONUS #6 - FREE SEO SOFTWARE
Alexa Rank Checker
SEO Power Suite – has free version
SEO Surf
Serp Attacks
Traffic Travis
BONUS #7 - TRAFFIC MEASUREMENT SITES
Guess what? Traffic can effect SEO! You need to
track traffic so you know if your SEO is effective,
what your bounce rate is and where your traffic
comes from. All useful SEO facts!
Awstats – already installed on many hosting sites
Google Analytics
Google Website Optimizer
Piwik
Site Meter – free and paid options
Stat Counter
Webalizer
Woopra
BONUS #8 - MISCELLANEOUS SEO
RESEARCH TOOLS
Alexa
Archive
Backlink Analyzer with Page Rank
Backlink Checker
Backlink Report
Bing Webmaster Tools
Compete – free and paid versions
Domain Tools
Find Broken Links
Free Backlink Checker
Google Search Insights
Google Traffic Estimator
Google Trends
Google Trends for Websites
Google Webmaster Services
Index Rank
Keyword Research Gadget
Link Analysis Gadget
Majestic SEO
Open Site Explorer
Search Status
SEO Logs – check how difficult your keyword will be to
rank for
Spy Fu
Trend Reports
Xinu
Yahoo Clues
BONUS# 9 - MISCELLANEOUS BACKLINK
TOOLS
Back Links Builder
Free Back Link Tool
Search Optimization School
Social Monkee
Yahoo Site Explorer

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Seo Roadmap Presentation

  • 1. SEO ROADMAP Susan Harrison www.harrisonkenyon.com “The SEO Roadmap was born out of necessity. This guide will help save you a TON of time by pointing you towards the best SEO resources available out there by answering some common SEO questions.”
  • 2. WHERE CAN I GET A QUICK SNAPSHOT OF THE SEO PROCESS? “I think the best way to deliver that type of concept all at once is with an infographic. An infographic is a large picture that displays information in an easy to digest format. Since infographics can engage us so easily, they are a great way to learn.” 2
  • 3. WHERE SHOULD I LOOK FOR QUICK AND EASY BACKLINKS? “There are a lot of ways to get backlinks to your site. One of the quickest, though, is with directory submissions. Also, there are tons of directories out there to submit too and most are free. A couple of tips - don’t waste time on these directory submissions. If the site’s CAPTCHA is acting up, just move on. If there is a charge, no matter how small -- move on. If they require a link back from your site, then move on as well.” 3
  • 4. WHERE SHOULD I LOOK FOR QUICK AND EASY BACKLINKS? Here are some great directory resources: DMOZ - The first directory to submit to. The most powerful and the only one to truly care a lot about. Add URL - A huge list of directories to submit to. Strongest Links - Another directory list Directory Critic - Yet another directory list
  • 5. WHERE SHOULD I DO MY KEYWORD RESEARCH? “Keyword research is obviously an important step to any SEO campaign. There are a number of tools out there that can help you choose the right keywords. Most of these tools will give you an estimate of how many times a term is searched, as well as other suggested keywords.” 5
  • 6. WHERE SHOULD I DO MY KEYWORD RESEARCH? The following tools will help with your keyword research: Google Keyword Tool Keyword Discovery LSI Keywords SEO Book WordTracker 6
  • 7. WHERE CAN I FIND OUT WHERE I RANK ON THE SEARCH ENGINES? “If you are actually putting time into SEO, then you probably want to track your progress right? The best way to do this is to actually search on the search engines; however, if you are starting out, you may be way back on the pages. It wouldn’t be worth the time to scroll through 10 pages of Google.” 7
  • 8. WHERE CAN I FIND OUT WHERE I ALREADY RANK ON THE SEARCH ENGINES? The following tools will help you figure out your SERP (search engine results placement): Google Rankings Market Leap SEO Centro Site Map Doc SERP Rush Quick Note: SEO isn’t an instant process, you might not see your efforts pay off right away, but if you commit to SEO, it will pay off. 8
  • 9. WHERE CAN I LEARN ABOUT THESE “BACKLINKS” ? “Backlinks aren’t all about Google and SEO either. The more backlinks you have out there, the more people can stumble across. Backlinks not only help your SEO efforts, they can directly send traffic to your site. That is win-win.” 9
  • 10. WHERE CAN I LEARN ABOUT THESE “BACKLINKS” EVERYONE IS TALKING ABOUT? Backlinks should be a part of any SEO strategy, and will continue to be for the immediate future. Here is where you can find some more info on backlinks: Get Backlinks Hubpages Backlink Guide Top 10 Backlinking Techniques Backlinking Guide Backlink Watch
  • 11. WHAT SHOULD I DO ON MY WEBSITE TO HELP WITH SEO? “Quick Note: In general you won’t have to spend as much time with on-page SEO because once you do it, you will be done outside of tweaking. Backlinking should be a regular strategy. However, many people (me included) include adding fresh content to your site as an SEO step, so make sure you are regularly adding unique content to your sites” 11
  • 12. WHAT SHOULD I DO ON MY WEBSITE TO HELP WITH SEO? If you are interested in getting some SEO feedback, check out: Website Grader Site Scorer Pear Analysis SEO Scores SEO Workers
  • 13. WHAT THE HECK DOES THIS SEO TERM MEAN? “If you are getting into SEO, then you need to know the most used terms. You need to know the difference between noFollow and doDollow, long-tail and short-tail etc...” 13
  • 14. WHAT THE HECK DOES THIS SEO TERM MEAN? Luckily, there are some great glossaries online that will help teach you SEO specific lingo: Rlrouse SEO Glossary SEO Moz SEO Theory
  • 15. I NEED A CHECKLIST TO FOLLOW! “Some people need more guidance than others when it comes to learning. Others want concrete details and instructions. There is nothing wrong with either method, it just comes down to what works for you. If you need specific instructions, then you probably love check lists. What could be more straight forward?” 15
  • 16. I NEED A CHECKLIST TO FOLLOW! Here are some SEO related checklists that you can follow: 60 Essential Checks Complete SEO Checklist High Priority Checklist Onpage SEO Checklist
  • 17. IS THERE ANYWHERE I CAN DISCUSS SEO WITH OTHER PEOPLE? “The easiest way to do that is to join a web forum. There is a web forum or message board for just about every topic on earth. SEO is no different.” 17
  • 18. IS THERE ANYWHERE I CAN DISCUSS SEO WITH OTHER PEOPLE? The following forums will help you get your SEO questions answered: Digital Point SEO Guy High Rankings Site Point Forums IM Talk V7 Network SEO Chat Web Pro World SEO Forums Webmaster World
  • 19. WHERE DO I GET THE LATEST INFORMATION ON SEO? If you would like to stay on top of all the latest SEO information, then make sure you follow a couple of these blogs: David Mihm Distilled Blog GrayWolf Huge Guzman Pole Position Marketing Practical SEO Russ Hudgens SEER Interactive SEO SEO SEO SEO SEO SEO SEO Blog Book Blog By The Sea Chat Blog Design Solutions Moz Theory 19
  • 20. BONUS #1 - ARTICLE DIRECTORIES A1 Articles Amazines Article Bin Article Blast Article City Article Compilation Article Cube Article Feeder Article Geek Article Pros Article Slash Acme Articles Article Alley Article Biz Article Buster Article Click Article County Article Dashboard Article Friendly Article Pool Article Rich
  • 21. Article Snatch Article Trader Articles Factory Bright Hub Buzzle Easy Articles Evan Carmichael Ezinemark Go Articles Hub Pages Info Barrel Isnare Article Sphere Articles Base Associated Content Bukisa Content Articles Ehow Ezine Articles Gather Helium Idea Marketers Information Bible
  • 22. Knol My Free Article Central Pub Articles Search Warp Self Growth SelfSEO Site Reference Snipsly Sooper Articles Squidoo Submit Your Article Suite 101 The Free Library Triond Ultimate Article Directory Upublish Web Source Xomba
  • 23. BONUS #2 - URL DIRECTORIES A2Z Web Directory Aauml About Directory Web Resources Ad Walker Add Link Adora Agri Education All States US Directory AOL Directory Arxiugavin Bali Directory Astral Directory BE41 Best Directory 4You Bio Watch Med BL Free Burb Blog Directory Colorado Directory Cultu TU Data Soft System – websites and articles
  • 24. Deshi Web Directory Stop Diverse List Dmoz Dynn Ebba En Forum FATM Free Website Directory Global Online Business Directory Gozoof Hit Web Directory Human Edited Web Directory IFCC FBI
  • 25. Little Web Directory Lurpo Magellan Mainostoimistot Media HP Mee Link My Directory Myriad Webs Open Directory PiSeries Plenty Links Pop Net PR Web Directory Puppy URL
  • 26. Step Mind Submit Blog Now Submit Link Submit URL Summer Rain The Directory TheDirectory Top Blog Area Top Blogging Top Sites Tower Search TurnPike U Will Find URL Broadcast Daily
  • 27. BONUS #3 -RSS & PING SUBMISSION SITES 4 Guys Formula 9 Rules Ana Tech Automotive Directory Blo.gs Blog A Rama Blog Digger Blog Search Engine Chordata Feed 4 All Feed Burner Feed Cat Feed Listing Feed Mailer Feed Plex Feed See Feed Shark Feedage FeedAgg
  • 28. Feedgy Gabbr Golden Feed Its My News Keegy Med Worm ooBdoo Network Plazoo Read a Blog RSS Buffet RSS Directory RSS Feeds Feeds 2 Read Globe of Blogs Ice Rocket add blog too Jordo Media Leigh RSS Million RSS Ping O Matic RDF Ticker Red Tram RSS Chomp RSS Feed Directory
  • 29. RSS Micro RSS Motron RSS Mountain RSS Root RSS Stop RSSFeeds Rub Hub Solar Warp Source Forge Twiggly Xmeta
  • 30. BONUS #4 - BLOG SUBMISSION SITES AB Blog All For Blog All Top Best of the Web Blogs BL Logs Blog AZ Blog Bunch Blog Collector Blog Digger Blog Dir Blog Dire Blog Directory Blog Directory Submission Blog Directory WS Blog Dirs Blog Explosion Blog Hints Blog Intro Blog Listing Blog Popular Blog Pulse
  • 31. Blog Rate Blog Search Engine Blog Universe Blogged Blogging List Blogoculars Blogs Blogs Collection Blogs Rater Blogville British Blog Ckalari Blog Roll Blog Top List Blogappedia Blogger HQ Blogo Wogo Blogotion Blogs Canada Blogs Ranker Blogs That Follow BlogZ Buzzer Hut
  • 32. Conseillemo Delightful Blogs Directory Blogs Eze Fuel My Blog Globe of Blogs Grokodile My Blog 2u My Blogs OnTop List Photo Blog Directory Quick Blog Directory Swoogle URLZ Webloogle Crayon Demand Media Droool Flookie Get Blogs Google Blog Search LS Blogs My Blog Directory NYC Bloggers Photarium Planet USA Regator Total Blog Directory Web World
  • 33. BONUS #5 - SEO ADD-ONS FOR FIREFOX BROWSER Fire Bug Foxy SEO Tool Google Enhancer Moz Toolbar Rank Checker Sen SEO SEO Doctor SEO for Firefox SEO Link Analysis SEO Quake SEO Toolbar Swoosty SEO Tools
  • 34. BONUS #6 - FREE SEO SOFTWARE Alexa Rank Checker SEO Power Suite – has free version SEO Surf Serp Attacks Traffic Travis
  • 35. BONUS #7 - TRAFFIC MEASUREMENT SITES Guess what? Traffic can effect SEO! You need to track traffic so you know if your SEO is effective, what your bounce rate is and where your traffic comes from. All useful SEO facts! Awstats – already installed on many hosting sites Google Analytics Google Website Optimizer Piwik Site Meter – free and paid options Stat Counter Webalizer Woopra
  • 36. BONUS #8 - MISCELLANEOUS SEO RESEARCH TOOLS Alexa Archive Backlink Analyzer with Page Rank Backlink Checker Backlink Report Bing Webmaster Tools Compete – free and paid versions Domain Tools Find Broken Links Free Backlink Checker Google Search Insights Google Traffic Estimator Google Trends Google Trends for Websites Google Webmaster Services Index Rank
  • 37. Keyword Research Gadget Link Analysis Gadget Majestic SEO Open Site Explorer Search Status SEO Logs – check how difficult your keyword will be to rank for Spy Fu Trend Reports Xinu Yahoo Clues
  • 38. BONUS# 9 - MISCELLANEOUS BACKLINK TOOLS Back Links Builder Free Back Link Tool Search Optimization School Social Monkee Yahoo Site Explorer

Notes de l'éditeur

  1. I hope you have enjoyed this slideshow, please scroll down for a whole host of bonuses. Best wishes Susan Harrison
  2. To find out how you can gain a reputation as an expert visit www.harrisonkenyon.com and www.proplrcontent.com