Information about communications and public relations industry in Vancouver British Columbia, Canada from education to job links to information sources.

1. Communications & Public Relations Industry in British columbia, canada Presented by Susan Kirk

3. Many Terms in Industry Marketing Marketing Communications Public Relations Communications Online Marketing Social Media Content Marketing Community Relations Media Relations Investor Relations Crisis Communications Issues Management Branding Communications

4. Education opportunities

5. SFU - PR Certificate Program http://www.sfu.ca/cstudies/pr/

6. Kwantlen - PR Diploma Program http://www.kwantlen.bc.ca/calendar/programs/prel-di.html

7. BCIT - Marketing Communications http://www.bcit.ca/study/programs/63aadiplt

8. UBC - Integrated Marketing Certificate http://www.tech.ubc.ca/integrate/

9. Royal Roads – Communications BA or MA http://www.royalroads.ca/program/professional-communication-ma

10. UBC – Commerce BA, Marketing http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing

11. Industry Associations

12. CPRS – National and Vancouver Chapter http://www.cprs.ca/ http://www.cprsvancouver.com/

13. IABC – National and Vancouver Chapter http://www.iabc.com http://www.iabc.bc.ca/

14. BCAMA http://www.bcama.com/

15. HTCE http://www.htce.org/

16. BCAIM http://www.bcaim.org/

17. Job Searches

18. Job Opportunities Organizations “in-house” vs. agency Small organization Entrepreneurial, flexible, variety Large organization Defined role, promotion opportunities, international Agencies Variety of work Government Defined career path Not-for-profit Associations (i.e. BC Heart & Stroke) Hospital Foundations Tides Canada (environment) Specialized Technology Legal Real Estate Hospitality

19. Many, many job titles Chief Marketing Officer Vice President, Public Affairs Vice President, Corporate Communications Vice President, Marketing Director, Marketing Communications Marketing Director Public Relations Manager Account Director or Manager Community Manager Social Media Manager Online Marketing Manager Community Relations Manager Investor Relations Manager Marketing Manager Marketing Communications Manager Communications Officer Graphic Designer Web Designer Technical Writer Corporate Writer Marketing Communications Specialist Marketing Coordinator Communications Coordinator Account Coordinator

20. Job Postings GovernmentCommunications http://www.gov.bc.ca/gcpe/career_overview.html Marketing http://www.bcama.com/database/search_jobs.asp Communications & PR http://members.cprsvancouver.com/postingList.aspx Communications http://jobs.iabc.com/c/search_results.cfm?site_id=65 Marketing Communications – Technology http://www.bctechnology.com/scripts/search_form.cfm Marketing, PR, Communications http://vancouver.en.craigslist.ca/mar/ Not-for-profit http://www.charityvillage.com/cv/main.asp

21. Recruiters / “Headhunters” http://www.searchwest.ca/ http://www.kornferry.com/ http://www.britishcolumbia.name/headhunters.htm

22. NETWORKING

23. Linkedin

24. Meetup http://www.meetup.com/

25. Chambers http://www.bcchamber.org/

26. Vancouver Board of Trade http://www.boardoftrade.com/

27. Industry trends

28. Trends 24 / 7 news cycle Citizen journalism Social media Twitter Linkedin Facebook Youtube Slideshare Follow subject areas using Google alerts Hootsuite.com Socialmention.com

29. Information Sources Gurus Brian Solis http://www.briansolis.com/ Seth Godinhttp://www.sethgodin.com/sg/ Beth Kanterhttp://beth.typepad.com/ Info Sources 6SMarketing http://www.6smarketing.com/ Marketingprofshttp://www.marketingprofs.com/ Mashablehttp://mashable.com/ Marketingsherpahttp://www.marketingsherpa.com/ Reputation Institute http://www.marketingsherpa.com/ IABC http://www.iabc.com/ CPRS http://www.cprs.ca/ PRSA http://www.prsa.org/ Journalism http://j-source.ca/ Consulting http://www.consulting-business.com/

30. Questions Contact me for more information Susan Kirk susandianekirk@gmail.com www.kirkmarketingcommunications.com Twitter: @susandkirkwww.twitter.com/susandkirk Linked: https://ca.linkedin.com/in/susandkirk Cel: 604-315-9959