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Sept 8 webinar kcic metrics project
- 1. KCIC Metrics Project: Getting started Susan Mernit, KCIC circuit rider September 8, 2011
- 6. Goals for the project Understand the key metrics Get ready for a walk through on filling out the data (but remember, the Circuit rider can fill it it for you if you prefer Use them to focus and refine your strategy & execution
- 7. Here’s what a completed dashboard looks like for one quarter Oakland Local (oaklandlocal.com) Time spent on site Top referrers Uniques Unique visitors Follow along on your sample sheet
- 8. Here’s the spankin’ new dashboard for your site Add your data here
- 9. On the GA dashboard, log in and set your date range 1. Modify the dates, then click apply… 2. See those dates change to the month you select? Now you can collect your data from the dashboard 3. REMEMBER: You need to check and set your date range for EVERY area you collect from in Google Analytics
- 10. Check the date range Review basic stats Traffic report—click here Map overlay—click here Set up to record your data Fill out your spreadsheet: traffic, maps, content reports
- 15. So, what’s the time frame ? September 24: All data must be entered in dashboards & turned in. Webinar: September 8, 11 am PT .
- 16. Questions ?
- 17. RESOURCES RESOURCES Further reading Measuring the Online Impact of Your Information Projects Knight Foundation http://bit.ly/qHk6se There is also one-on-one coaching available to help you with this. Please contact Susan Mernit (mernit@gmail.com) to schedule time with a circuit rider.
Notes de l'éditeur
- Being able to measure the impact of the work you do is one of the most powerful tools available in planning programs and projects. And the ability of digital media to provide measurable data is one of the most powerful tools we have in evaluating what works and best practices to emulate. Yet how do we best capture and work with the data projects generate? As part of the Knight Community Information Challenge (KCIC) ongoing evaluation and shared learning activities, Knight Foundation is providing support to help project leaders collect and use the data being generated by their web site and social media strategies to strengthen their projects and maximize their impact.
- What are the goals of collecting and tracking web analytics and social media metrics and how will the data will be used? We will share the data collected with you and other KCIC winners, with your program director and with our evaluation partner, FSG, so it can be included in their ongoing reports. We will also share an analysis of the aggregated data with KCIC winners in the form of best practices, averages and case studies so that you can see how your site’s performance compares with others. And finally, your circuit rider will discuss your own reporting with you so you are prepared to most effectively use it to help inform your project implementation.
- What metrics are most relevant and meaningful to understand the progress and impact of your project? We want to help you measure and understand web metrics that reflect the awareness of your project in the larger world, the attention your project is getting, and the level of engagement and interaction it is supporting.