This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.

1. Introduction to Social Media Susan T. Stewart www.equitycol.com Equity Title www.facebook.com/susantstewart sstewart@equitycol.com www.linkedin.com/in/susantstewart 303-304-0900 http://titleprincess.wordpress.com

2. I. Social Media http://www.youtube.com/watch?v=BlWMhEFCrEY

3. What is Social Media? Social Mediais primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

4. Social Media Venues

5. . . . And here are some more

8. Referrals – 87%

12. #1 Largest video site on the web

13. 300MM Worldwide Visitors a Month

14. 100 Million Visitors per Month

15. 5 Billion Video Streams Every month – 40% of all videos online (feb.09)* Did you know: In August 2008, youtube became the #2 search engine over Yahoo on Web (#1 is Google)

17. 900,000 – average number of blog posts in a 24 hour period

22. American Express

23. AT & T

24. CNN

25. Coca-Cola

26. Dell

27. Ford

28. General Mills

29. Harley Davidson

30. Victoria Secret

31. JCPenney

32. Jet Blue

33. Mattel

34. NASA

35. Office Depot

36. Pfizer

37. Rubbermaid

38. Starbucks Coffee

39. Target

41. Okay . . .so, how do I use it??

43. Listen & Participate

44. Be Selective about your Connections

45. “Humanize “ your profile – Have Fun!

46. Be Consistent / Update frequently

48. Expect to attract business

49. Post anything your mother wouldn’t approve of

50. Think your information is “personal”

52. Links to your website

54. Join groups and read & comment on discussions

56. Setting Up Facebook Steps: Go to www.facebook.com Go to ‘create a new account.’ Verify email confirmation (check your security settings.). Set up your profile picture/info., security settings, personal info., etc. Start your network by inviting friends Start joining groups & causes

57. Facebook: Example

58. Business Page

59. Setting up LinkedIn Steps: Go to www.linkedin.com Set up & fill in sign up information. Verify email confirmation Fill in ‘How do you want to use LinkedIn?’ Click on ‘[edit]’ to complete profile Add photo, personal info, education, work history Grow your network: invite colleagues/ friends and starting requesting recommendations Start joining groups and network and meet people with similar interests

60. LinkedIn: Example

61. Setting Up Twitter Steps: Go to www.twitter.com Go to ‘create a new account.’ Verify email confirmation (check your security settings.). Set up your profile picture, mini bio, personal info., etc. Start your network by following users, can search at twitter.search.com.

62. Twitter: Example

63. TweetDeck: Example

64. Setting up your Blog Steps: Go to www.wordpress.com Set up & fill in login information Set up the title of your Blog Choose templates, add photos, set security settings, add widgets, and pictures/video Post your first Blog Connect your Blog to your LinkedIn, facebook, if interested through the applications settings

65. Wordpress: Example

66. RSS Feeds Steps: Go to www.igoogle.com Set up & fill in login information Set up your profile Go to more, ‘reader’ ‘Add subscriptions’ – paste in the URL’s of your favorite news, blogs, pages you follow.

67. RSS Feeds: Example

68. Workshops Upcoming: Business Planning Workshops: Integrating Social Media wk #1 – Why social media & business planning evaluation wk #2 – Findingyour niche/specialty wk #3 – Database management & Time management strategies wk #4 – Marketing & stay-in-touch Strategies (2 Class Series Workshops Or 4 Class Series Workshops)

69. In conclusion Questions or Comments . . . Susan T. Stewart Director of Business Development Equity Title 303-304-0900 sstewart@equitycol.com www.linkedin.com/in/susantstewart www.facebook.com/susantstewart www.twitter.com/stewsue FanPage: www.facebook.com/EquityTitleColorado Blog: titleprincess.wordpress.com