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Agile MarketingBook of Swagger,[object Object],Client developed an amazing stream of visitors to their Web site. Providers came, members visited and hopeful job seekers settled onto the Web site like bees to honey…,[object Object],Only, we didn’t know it.,[object Object]
Learning About Our VisitorsIn early 2010, we had little idea how many visitors frequented [client]. But all that changed in June 2010. ,[object Object],With the introduction of a new Web site, analytics were introduced and between X of 2010 and X of 2011,[object Object],[object Object],Dips represent weekend traffic,[object Object]
Fine Tuning Web Analytics,[object Object],What We Knew,[object Object],[object Object]
Audience 2 were visiting the Member Services area
Audience 3 were clicking away to the careers applicationAnalytics Told Us,[object Object],[object Object]
Audience 2 make up some 6% of visits.
Audience 3 make up less than 10% of the site’s visits.

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