1. Sushmita Dutt
Global User Experience Presentation: 08/14/2012
sushmitadutt@novel-ebiz.com
www.novel-ebiz.com

2. Content:
- What is Strategic Global Experience
- What is User Interface
- The key terms: User Experience, User Interface, User Interaction
- Strategic User Experience Examples
- Strategic User Experience - Local
- Strategic User Experience - Global
- Strategic User Experience - Global Imageries
- Strategic User Experience - User driven Global Settings
- Strategic User Experience in a nutshell
- Strategic User Experience Goals
- Strategic User Experience Goals in Global Context
- Strategic User Experience - The Ultimate Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 1

3. What is Strategic Global User Experience
Strategic User Experience is a planned process to deliver
User Interface over a technology platform to accomplish
desired user tasks. Tasks related to global perspective
are Strategic Global User Experience.
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 2

4. What is User Interface ?
• Any surface a person interacts with is a User Interface
• In technology terms, User Interface is defined as –
the way a person interacts with a computer or any
electronic device to experience a desired task
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 3

5. So, the key terms are:
• User Experience
• User Interface
• User Interaction
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 4

6. A Strategic User Experience Case: Screen 1
Courtesy: Netflix promotion on Web
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 5

7. A Strategic User Experience Case: Screen 2
Courtesy: Netflix promotion on Web
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 6

8. A Strategic User Experience Case: Screen 3
Courtesy: Netflix promotion on Web
Strategic
User
Experience
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 7

9. A Strategic User Experience Case: Screen 4
Courtesy: Google Doodles celebrating Olympics 2012
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 8

10. A Strategic User Experience Case: Screen 5
Courtesy: Google Doodles celebrating Olympics 2012
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 9

11. A Strategic User Experience Case: Local
Courtesy: Marketplace.com
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 10

12. A Strategic User Experience Case: Global
Courtesy: IBM.com
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 11

13. A Strategic User Experience Case: Global
Courtesy: cincinnatilibrary.org/resources/
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 12

14. A Strategic User Experience : Global Imageries
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 13

15. A Strategic User Experience Global Settings
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 14

16. Strategic User Experience: In a nutshell
Here is something Strategically peal to Feel good about And then talk
for you… experience it… the experience… about it …
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 15

17. Strategic User Experience Goals
Complements
Strategic
Business Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 16

18. Strategic User Experience Goals in Global Context
Complements
Strategic
Business
Goals for
Global
Approach
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 17

19. Strategic User Experience in Global Context
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 18

20. Strategic Global User Experience: The Ultimate Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 19

21. Sushmita Dutt
Associate Director, Novel-eBiz,
Consultant: Strategic User Experience and Information Architecture for
Enterprise Web, Mobile, Touch-Screen and Digital Media Applications
sushmitadutt@novel-ebiz.com
©
www.novel-ebiz.com