A small attempt to recreate a typical digital marketing scenario on a smaller platform.

1. Sports Marketing On Digital
Media
Presented By:
Sushnato Dutta

2. Objective
• Demonstrate Sports Marketing
• Evaluate Digital Sports marketing v/s
Traditional Sports Marketing
• Examples:
– Sachin Tendulkar
– F1 cars

3. Stages
• Promotion of sport to the public in order to
increase participation
– Marketing of Sports
• Advertising of sport and sports associations
– promotion is directly related to sports
• Use of sporting events, sporting teams and
individual athletes to promote various products
– products can but do not have to be directly related to
sports

5. Strategy
• Opportunity:
– Enthusiasm of sports in Dual Country Programme
– Lack of platform for a concentrated effort
• Idea:
– Using digital media for target market
– Invite fellow teams of DIGM to advertise with us
• Target:
– Dual Country Programme students till date

6. Strategy
• Medium
– Facebook
The most popular Social Media Site
– Blogs
Every one wants a third party opinion
– Mobile Apps
Connectivity as you go!!!

7. Implementation
• Facebook page
– https://www.facebook.com/spor8
– Partnered with “IMT Gooodies”
Deal: Likes from all team members
• Blogs:
– Neha Dalal : Random Ramblings
http://randomramblings-nd.blogspot.in/
– Salil Srivastava : My Trysts With Life
http://salilsrivastava.blogspot.in/
– Sushnato Dutta : In a lighter Vein
http://in-a-lighter-vein.blogspot.in/
Deal : One Cold Coffee
• Mobile App:
– Copy the QR code for a demo

8. Thank You