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Creating online video for the web

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Digital Consultant
Digital Consultant

Course presentation for online video for the web training course

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Creative Exchange Online Video for the Web Tues 29 th June 2010
Today’s workshop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did you Know 4.0 (1.5M YouTube views)
The online video phenomena ,[object Object],[object Object],[object Object],[object Object]
Online video stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online video shortens the sales funnel ,[object Object]
Google TV: bid to advertise on TV
YouTube and user-generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online video and the long tail
 
Online video landscape of content producers Diana Kaplan: Blip.TV
 
 
The ‘average’ YouTube video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Animation tools ,[object Object],[object Object],[object Object],[object Object]
Equipment: Filming (£100-£150) Flip: Mino or Ultra HD Kodak Zi6 or Zi8 Tripod: desktop and full size
Equipment: editing (£0 - £60) ,[object Object],[object Object],[object Object]
Channels: Vimeo
Live streaming: Qik
Successful business videos ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Analytics
Welcome video 80% of people click on the video first – Steve Strauss
Workshops ,[object Object],[object Object],[object Object],[object Object]
More resources Creative Exchange – media & e-marketing courses Social Media Strategy – Thurs 8 July, £99 Digital Strategy – Thurs 28th October, £150 http://www.derby.ac.uk/creative-exchange Creative Industries Network , Derby Database of Derbyshire creative businesses including branding, design & photography http://www.creative-cin.co.uk/ Wooshii www.wooshii.com Online marketplace for outsourcing video, animation and rich media web content Visible Gains www.blog.visiblegains.com Blog on video conversion for business marketing
Thank you ,[object Object],[object Object],[object Object]

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