Driving Behavioral Change for Information Management through Data-Driven Gree...
Social media for business managers handout
1. Welcome to Social Media for Business Management
Nov 2010
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):
1. Generate new work
2. Customer service
3. Improve customer retention
4. Increase your knowledge
5. Align with your competitors
6. Establish authority as an expert
7. Do business more productively
3 Laws of Personal Branding (“Me 2.0” Dan Shawbel personalbrandingbook.com)
Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you.
Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you.
Visibility: If you aren’t known, you don’t exist.
Managing your business social media
Putting out a ‘shingle’ obliges you to respond
Plan social media strategically, manage responsibly
‘Mow the lawn’ in your spaces
Be careful how you monitor employee behaviours
Create policies that balance business and personal needs
Social networking success strategies
POST - consider your: Passions, Outcomes, Skills needed and Tactics
SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)
Social tools for PAs
RSS reader – Google.com/reader – read and subscribe to websites and blogs
Delicious - delicious.com – bookmark what you are reading online
Google Alerts – Google.com/alerts – get alerts when new content for keywords is published
Social Mention – Socialmention.com – see what people are saying about you in social media
WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging
Doodle – Doodle.com – online tool to manage meetings for large groups
Tips for personal marketing on Twitter
Once a day: A tip based on your experience Something personal
Ask a question Re-tweet an expert
Converse with a contact Converse with a key influencer
Once a week: Your new or archive blog article Promote followers (follow Friday)
Once a month: Build or promote a list Start a discussion
Twitter management tools
HootSuite – www.hootsuite.com manages all major social networks and scheduling updates
TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Contact Me
Email: susi@digitalconsultant.co.uk Tel: 07981 222799
Twitter: @susioneill Skype: susi.oneill
web/blog: www.digitalconsultant.co.uk