Presentation give at CMI Northants, 12.01.2010 aimed at how manager can understand social media for the purposes of marketing, research and engagement - with tips on HR and getting started.

1. Social media for managers Chartered Management InstituteNorthampton12th Jan 2010Susi O’Neill, digital consultant

3. Digital strategy consultant –growing businesses online through strategic planning and marketing

4. Specialise in media industries moving to online economy, multimedia content and e-marketing

5. Founded CreativeNottingham.com, new blog for creatives in Nottingham

6. Trained as a musician, toured Europe with many alternative bands

8. Don Tapscott, Corporate Behaviour Author of Wikinomics, video on YouTube

9. What is social media?

10. Defining social media Using web tools to transform 1-to-1 to 1-to-many conversations

11. Links with...User-generated content (UGC)

12. Links with...Web 2.0 (software for sharing)

13. ...or as Tim Berners-Lee calls it “a piece of jargon”

14. Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)

15. Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009

17. 22 of the 100 most popular websites are blogs

19. LinkedIn: 50m users

20. Used by 2/3 people in world

21. 4th most popular online activity (more than email)

23. 100M YouTube videos viewed daily

24. 50 billion photos on top 5 photo sharing sites

26. 3M Tweets per day on Twitter

28. Negative perceptions

29. 2007: The tipping point

30. Using social media for business

31. Your customers are talking about you

32. So help them out

33. How does social media marketing work? 100 passionate users 1000 true fans

34. Social platforms: youth (8-12 girls)

35. Social platforms: B2C (over 50s) (virtual world)

36. Social platforms: B2B

37. Social platforms: create your own network Ning: a free tool to build your own social network

38. Social media marketing: success stories Wiggly Wigglers, HerefordshireDell Global Small Business Excellence Award, 2008 Video Online

39. Social media marketing: success stories Zappos:Exceptional customer service online, acquired by Amazon for $1.2billion

40. Social media marketing: #FAIL Habitat: Twitter spam linked to Iranian human rights violations

42. Alerts: TweetBeep,Google Alerts

43. Search: Social Mention

44. RSS feeds: Google Reader

47. Own your brand URLs

48. Create a consistent avatar

49. Build an ‘evergreen cache’

52. Plan social media strategically, manage responsibly

53. ‘Mow the lawn’ in your spaces

54. Be careful how you monitor employee behaviours

57. Integrate social media in marketing AND customer service

58. Join conversations – add value

59. Making content useful/funny engaging

61. Seed and share – be an expert

62. Add value – share knowledge & ideas

63. Have fun – be social, make connections

65. Offer solutions

66. Share advice – soft sell

67. Listen to the community & conversation

69. Thank you. Over to you. Contact Me:susi@digitalconsultant.co.uk Tel: 07981 222799Twitter: @susioneillSkype: susi.oneillweb: www.digitalconsultant.co.uk