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Welcome to Social Media June 2010

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Digital Consultant
Digital Consultant

Talk on 3rd June 2010 for Nottingham Writers Studio on an introduction to social media in the context of writing and blogging.

BusinessTechnologie
1  sur  41
SOCIAL MEDIA
About me ,[object Object]
Digital content producer, online marketer & website manager since 2000
Founded CreativeNottingham.com, new blog for creatives in Nottingham
Trained as a musician, toured Europe with many alternative bands
A leading theremin player,[object Object]
Today’s social media technologies
Today’s social media applications
Social media content
Your social graph
Game-changer “When we change how we communicate, we change society.” Clay Shirky, Here Comes Everybody
Social media is a new name for an old thing “Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)
Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)
Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009
Old media: lean back
New media – lean forward
Old media: New media
“Markets are conversations. When you think of the internet, think of a table for two.” The Cluetrain Manifesto
Social media is conversational
The social media shamrock
How does social media marketing work? 100 passionate users 1000 true fans
The seven roads of social media Generate new work Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productivelyPCM Creative www.pcmcreative.co.uk
The 5 C’s of online marketing
Strategies: POST
Strategies: SEAT
Case study: Building a community
Case study: Getting noticed
Case study: Building a brand
Case study: Building an audience
Intertextual work: Mess is Lore
Social media tools for writers RSS
Social media tools for writers Bookmarking (Digg, Delicious) RSS

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