Catherine Howe Public-I

Public engagement in the social media realm Are you ready to harness the potential of the social web? National Police Web Summer Conference 25 th June 2010

[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

The most important thing to remember about the virtual world is that it is actually very real

Virtual Life – Real Impacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

And it has its own culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Citizenscape a product by Public-i

Life on Screen is real ,[object Object],[object Object],[object Object]

And so are the communities ,[object Object],[object Object],[object Object],[object Object],Citizenscape a product by Public-i

Hyperlocal communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Citizenscape a product by Public-i

Buckshaw Village Forum ,[object Object],[object Object],[object Object],[object Object],Citizenscape a product by Public-i

People are talking…… ……they’re just not talking to you

Digital engagement is about working with your communities in these new spaces Effective listening is the easiest way to get started

How do you become part of that virtual community so that you can police it? People now have virtual lives as well – it’s important that police officers are there too

There are risks ,[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

But risk is complicated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

Then there is the really tricky stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

But it’s really not all doom ,[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

You have a lot of good reasons to think about using social media ,[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

But this doesn’t mean it’s all about online ,[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

Social media can build confidence ,[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

Social Media is already used by Police Forces Presented by Catherine Howe, Chief Executive Public-i

Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

What if you could capture all these different conversations? Presented by Catherine Howe, Chief Executive Public-i

By harnessing the potential of social media LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i

There are some easy ways to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Catherine Howe, Chief Executive Public-i

Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x public-i.info/citizenscape Thank you for your time ,[object Object],[object Object],[object Object],[object Object]

Catherine Howe Public-I

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