2. Andrew Winston | @AndrewWinston
Author
The Big Pivot
Reimagining Our Path to the
Future:
The Big Pivot
#SB14sd

3. The Big Pivot
Reimagining and Redesigning Business in a
Hotter, Scarcer, More Open World
Andrew Winston
Sustainable Brands 2014 // San Diego, CA // June 3 , 2014

4. Part 1:
Why We’re Here
(The Mega Challenges)

5. Every minute…
2.2 million FB likes/comments
Every hour…6,000 hours
Every day…400MM
Every month…4,000
“Pepsi and
Coca-Cola to
Remove an
Ingredient
Questioned by
Consumers”
New York Times
May 6, 2014

6. TAZREEN and Collapse
Primark, Benetton, WalMart
“Worker Deaths Raise Questions at
an Apple Contractor in China
New York Times, December 11, 2013

7. SOURCE: McKinsey Global Institute
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
260
240
220
200
180
160
140
120
100
80
60
0
Turning
point in
price trend
World War I
Postwar
depression
Great
Depression
World War II
1970s oil shock
McKinsey Commodity Price Index

8. “That’s in January…Imagine what
it’s like there in summer time”

9. PwC
“Climate change, once
considered an issue for a
distant future, has moved
firmly into the present.”
National Climate Assessment
May, 2014

10. PwC Low Carbon Economy Index
How deep does the
change need to be?

11. Part II:
The Big Pivot
Managing Mega Challenges for
Profit and Innovation

12. “…the blinking red
warning light on the
dashboard for every
CEO…
-- David Crane
CEO, NRG
Thank you
Coca-Cola!

13. New York Magazine's Hurricane Sandy cover, "The City and the Storm."
(Photo by Iwan Baan/New York Magazine)
“…keep our stores up and
running no matter how bad
the weather is or who else
might be down ”
Walmart Executive
“Resilience”
ZERO additional cost…
We have the technologies

14. Decoupling
Circularity
Regeneration
(Beyond Zero)

15. Copyright ©, Andrew Winston, The Big Pivot, 2014
Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Goals
Vision Pivot
Change
Incentives
and Engage
Redefine
ROI
Value
Natural
Capital
Become a
Lobbyist
Build a
Resilient
Company
Collaborate
Radically
Get Customers
to Care
The Big Pivot Strategies

16. Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Goals
Vision Pivot
Change
Incentives
and Engage
Redefine
ROI
Value
Natural
Capital
Become a
Lobbyist
Build a
Resilient
Company
Copyright ©, Andrew Winston, The Big Pivot, 2014
Collaborate
Radically
Inspire
Customers to
Use Less
The Big Pivot Strategies

17. “If you want me to do things only
for [ROI] reasons, you should
get out of this stock”
Tim Cook, Apple CEO
To shareholders, February 28, 2013

19. ALL SLIDES
Andrew Winston, 2006

20. Carlo Allegri/Reuters
“CVS Vows to
Quit Selling
Tobacco
Products”
February 5, 2014
Can we stop
selling products
that don’t fit our
mission?
Heretical Innovation

21. Or aim to sell
more of the
things that do?
Business Model

22. Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Goals
Vision Pivot
Become a
Lobbyist
Build a
Resilient
Company
The Big Pivot Strategies
Copyright ©, Andrew Winston, The Big Pivot, 2014
Collaborate
Radically
Inspire
Customers to
Use Less
Change
Incentives
and Engage
Redefine
ROI
Value
Natural
Capital

23. Can we
collaborate with
our fiercest
competitors?
“Refrigerants Naturally”
Non-HFC
Collaboration

24. Inspiring
Consumers

25. “…the greatest wealth-
generating opportunity of
our generation.”
Sir Richard Branson

26. REIMAGINE
REDESIGN
REGENERATE
#SB14sd