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Creativity and Sustainable Innovation: The Essential Keys for Progress Dr. Robert Epstein Creativity International
The Failure to Innovate “ The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present…the decline will be fast.”  –Peter Drucker
[object Object],[object Object],[object Object],No Excuse
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What the Sustainability Industry Needs Most
[object Object],[object Object],[object Object],[object Object],Science, Competencies, & Three Tips…
[object Object],[object Object],[object Object],Generativity Basics
From Pigeons to People
Novel Behavior Is… … orderly… … and predictable
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lessons from the Science
[object Object],[object Object],[object Object],[object Object],Four Core Competencies:  Essential for Individual Creativity
[object Object],[object Object],[object Object],[object Object],[object Object],Managers: Eight Competencies (ECCI-m) ,[object Object],[object Object],[object Object]
[object Object],[object Object],Training Creativity Competencies: Long-Term Benefits  (Brea, California, USA; Epstein et al., 2008))   n=74 p<.01
The Lola Cola Game
Bridges to Creativity
Tip #1:   NO BOUNDARIES! Make All Assignment Open-Ended “ The way to get good ideas is  to get lots of ideas and throw the bad ones away.” – Linus Pauling ,[object Object],[object Object]
The What Game? The SRTCDJGJKLERED Game
Selling a Zork TOP SECRET
Tip #2:   CHANGE YOUR SPACE! Make Your Environment Dynamic and Interesting “ The environment determines the individual.” –B. F. Skinner ,[object Object],[object Object],[object Object]
The Shifting Game
Tip #3:   RETOOL YOUR TEAMS! Shift, Don’t Just Brainstorm “ A committee is an alien with at least six legs and no brain.” – Unknown ,[object Object],[object Object]
Embedding Creativity and Innovation ,[object Object],[object Object]
Everything You Do... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies that Use These Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background Material
“ The power of imagination makes us infinite.” John Muir 19th Century American Naturalist
 

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