GreenXchange, spearheaded by 10 companies and social enterprises including Nike, Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, the Outdoor Industry Association, and others, is a groundbreaking initiative geared to empower companies working to protect the environment to share their research -- legally -- for social good and mutual profit, and at a time when businesses everywhere are allocating larger shares of their investment dollars to social innovation. This effort, and other emerging radical collaboration efforts reflect another driver ensuring the pace of sustainable innovation is not letting up any time soon. Listen to Nike's lead to GreenXchange Charlie Brown, speak on historical examples of open innovation, intellectual property, patents, collaboration, the initiative's goals, sustainable/green design, licensing options, sharing and more.

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SUSTAINABLE BRANDS / JUNE 2010

3. The GreenXchange is fueling the
future's business models through
SUSTAINABLE BRANDS a set standardized intellectual
property transactions.
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4. SUSTAINABLE BRANDS: HISTORICAL EXAMPLES
The Light Bulb
Required over 75 years of intense experimentation and
litigation by a fragmented set of inventors to change the
lives of billions
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5. SUSTAINABLE BRANDS: HISTORICAL EXAMPLES
The Airplane
External threats drove the U.S. government
to force patent holders to release their rights
in order to win World War I and fuel
commercial aviation
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6. A “commons” or network of rights created using standardized legal
tools, in which the intellectual property transactions are standardized
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7. here’s how it works…
Research non-assertion pledge: patent holder offers the
patents to non-profits doing non-commercial research
Standard License: patent holder offers the patents without fee
Standard License +: patent holder offers the patents for
a royalty fee and with certain restrictions
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8. Green Rubber
Open access to Nike's patents offers reduced costs, helps
the environment, and introduces new collaborators
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9. Open Collaboration
Beyond just the licensing structure the
GreenXchange is building the enabling
environment to free innovators from
their traditional R&D silos
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10. Next Steps
1 Come to our panel at 3:15pm
2 Start the conversation in your company:
wiki.creativecommons.org/Patent_Tools_Public_Discussion
3 Contact us to join the effort
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