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The Role of Eco-Labeling and Certification
in Sustainable Brands' Success
¡    Nestor Coronado Palma, Director of Sustainability,
      Philips Consumer Lifestyle




                 Sustainable Brands
                 London Conference
The Role of Eco-Labeling and Certification



Néstor Coronado Palma
Director Sustainability
November 2012
                    Néstor Coronado Palma, Director Sustainability, November 2012
Awareness, Choice and Trust are the key drop-
off reasons in the green funnel,
and the key opportunities that eco-labels can
address in a meaningful manner.




                                                                                Source: BCG Global Green
                                                                                Consumer Survey, 2008.


                Néstor Coronado Palma, Director Sustainability, November 2012
What does this label mean?
Do they reward a product? or an organization?




                                      “El	
  Dis;n;u”	
  
                                      Catalonia	
  (E)	
  
                                                                                                                                       Hungary	
  

The	
  Nordic	
  Swan	
  
 FIN,	
  S,	
  DK	
  &	
  N	
                                       “NF	
  Environnement”	
  
                                                                                                     Good	
  Env	
  Choice	
  
                                                                             France	
  
                                                                                                        Sweden	
  
                                          Aenor	
  	
  
                                          Spain	
  




                                                             Milieukeur	
      “Umweltzeichen”	
  
    Env	
  Friendly	
  Products	
                            Netherlands	
        Austria	
  
       Czech	
  Republic	
                                                                                                       Slovak	
  Republic	
  


                                          Néstor Coronado Palma, Director Sustainability, November 2012
Main conclusions


•  Generic eco-labels have had limited
   success due to lack of transparency and
   distrust by the general public,

•  However specific eco-labels like energy
   labels have been successful, due to the clear
   benefit for the consumer.
 4


               Néstor Coronado Palma, Director Sustainability, November 2012
Néstor Coronado Palma, Director Sustainability, November 2012   5
The Role of Eco-Labeling and Certification in Sustainable Brands Success - nestor coronado palma

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The Role of Eco-Labeling and Certification in Sustainable Brands Success - nestor coronado palma

  • 1. The Role of Eco-Labeling and Certification in Sustainable Brands' Success ¡  Nestor Coronado Palma, Director of Sustainability, Philips Consumer Lifestyle Sustainable Brands London Conference
  • 2. The Role of Eco-Labeling and Certification Néstor Coronado Palma Director Sustainability November 2012 Néstor Coronado Palma, Director Sustainability, November 2012
  • 3. Awareness, Choice and Trust are the key drop- off reasons in the green funnel, and the key opportunities that eco-labels can address in a meaningful manner. Source: BCG Global Green Consumer Survey, 2008. Néstor Coronado Palma, Director Sustainability, November 2012
  • 4. What does this label mean? Do they reward a product? or an organization? “El  Dis;n;u”   Catalonia  (E)   Hungary   The  Nordic  Swan   FIN,  S,  DK  &  N   “NF  Environnement”   Good  Env  Choice   France   Sweden   Aenor     Spain   Milieukeur   “Umweltzeichen”   Env  Friendly  Products   Netherlands   Austria   Czech  Republic   Slovak  Republic   Néstor Coronado Palma, Director Sustainability, November 2012
  • 5. Main conclusions •  Generic eco-labels have had limited success due to lack of transparency and distrust by the general public, •  However specific eco-labels like energy labels have been successful, due to the clear benefit for the consumer. 4 Néstor Coronado Palma, Director Sustainability, November 2012
  • 6. Néstor Coronado Palma, Director Sustainability, November 2012 5