The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
8. What if we could...
— Develop a more loyal relationship with consumers
by saving them money while delivering a higher
quality product?
— Reduce bulk and weight in the entire supply chain
that lowers costs and increases revenue?
— Drive a 90% packaging reduction in plastic, oil and
CO2?
6
6
10. Many of The Largest Consumable
Categories are Highly Inefficient
— Shipping water in trucks, rail and boats = wasted money for
manufacturers, retailers and consumers
— Sample categories include:
— Automotive
— Baby
— Beverage (non carbonated)
— Cleaning
— Lawn & Garden
— Personal Care
— Pet Care
8
8
11. Shelves Full of Water and Plastic
Household Cleaning Oral Care Beverages (Non-Carbonated)
Automotive Personal Care Lawn & Garden
9
9
49. Crowdfunding is…
Pooling of funds from the people
who are passionate
about an idea
One dollar at a time
Often in return for a… “Perk” or Token of thanks
50. Who…
Non-profit
Maker Dancer
Inventor Religious org
Designer
Game Developer
Entrepreneur Food lover
Musician
Artist
Small Business
Community Activist
Writer
Photographer
51. What is new…
Rise of social Crowdfunding =
networking
efficient
Adoption of +
online
payments accessible
+
24/7/365 fun
52. How It Works
Goal
1. Create a
campaign Pitch
Perks
53. How It Works
Update
1. Create a
campaign
2. Engage
community
Share
54. How It Works
Raise $
1. Create a
campaign
2. Engage
community
3. Raise money
55. How It Works
1. Create a
campaign
2. Engage
community
Perks
3. Raise money
4. Fulfill perks
61. Benefits of crowdfunding
$$$ Marketing
Just one Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Re-market
64. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
65. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
66. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
67. Benefits of crowdfunding
Indiegogo Dashboard
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Jan drove 1300
views which
resulted in
$3,300
68. Benefits of crowdfunding
Marketing
Market validation
Spark social conversations
Market research/feedback
Test Pricing
Multi-level engagement
Identify $ocial influencers
Re-market
69. Anyone, Anything, Anywhere
Emmy s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26
FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS
Impossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69
MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS