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Fundraising: marketing collaboratively

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Sustainable Seattle
Sustainable Seattle
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Collaborative (cause-related) Marketing in a nutshell A primer in 7 slides
What is collaborative/cause marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do your homework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manage the relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnership Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work sheet
Collaboration drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fundraising: marketing collaboratively