Consultants increasingly tend to describe assignment outcomes - bad or good - in terms of Client expectations. Whether it is “failing to manage expectations” or “managing to exceed expectations”, it’s all about expectations! Since Client expectations have emerged as a core concern, it seems pertinent to view the consulting business from this perspective. This note attempts to provide a framework for the business of consulting from the angle of Client’s expectations. For more writings, visit my website - http://www.sustaining-relevance.com/ .