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Navigating Social Media Maze Four Leaf November 2009

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Suzanne Henry
Suzanne Henry

The document discusses navigating social media for business purposes. It provides an overview of major social media platforms like blogs, LinkedIn, Facebook, Twitter, and YouTube. It emphasizes the importance of having a social media strategy that includes determining goals, relevant channels, content development and monitoring. Examples are given of effective social media campaigns including one by the Outdoor Power Equipment Institute that utilized multiple channels to promote their TurfMutt mascot.

Technologie
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Navigating the Social Media Maze Suzanne E. Henry Four Leaf Public Relations LLC www.FourLeafPR.com
The Maze
 
Social Media Strategy ,[object Object]
Social Media Campaigns Include ,[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All Generations are Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Uses of Social Media ,[object Object],[object Object],[object Object],[object Object]
Be Prepared To: ,[object Object],[object Object],[object Object],[object Object]
Business Use of Social Media ,[object Object],[object Object],[object Object],[object Object]
Developing Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Clients Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Campaigns © Outdoor Power Equipment Institute
TurfMutt in Cyberspace ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
TurfMutt: The Caped Crusader
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Navigating Social Media Maze Four Leaf November 2009