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Email Marketing and Social Media 101
1. How to Use Email Marketing
and Social Media
to Increase Sales
by Building Relationships
2. Increasing Use of Email Marketing
Nearly 2/3 of all businesses expect to increase
their use of email marketing,
and small businesses are the most likely of all
Source: Social Media Examiner’s Social Media Study April 18, 2011
http://bitly.com/eURtxf
3. Why Email Marketing?
Inexpensive way to establish & build a
relationship with clients and prospects.
Positions you as an expert, as a “go to”
person in your field.
Positions you as likeable and trustworthy.
People want to do business with people they know, like and trust.
Keeps your customers “in the know”.
4. Email Marketing Best Practices
Do’s Dont’s
• Relevant content • Don’t email without permission
• Segment your list • Don’t include the kitchen sink
• Subject line - From line • Don’t skip the email service provider!
• Be consistent
• Analyze your data and adjust
• Make links clickable
8. Social Media is Still Fairly New
Source: Altimeter Group, Jeremiah Owyang
http://www.web-strategist.com/blog/research/
9. Facebook
• 673 million users
• 30 billion pieces of content shared each month
• 96% of millennials have joined a social network
• Fastest growing segment: 55-65 yr-old females
10. 5 Common Facebook Mistakes
1. Broadcasting
2. Not investing adequate time
3. Being boring or predictable
4. Failing to learn mechanics or tools
5. Violating Facebook’s terms
14. Twitter
• 200+ million users (< 1 m users in 2008)
• 460,000 new accounts in March 2011 alone
• 1 billion tweets per weeks on average
Why care about Twitter?
• News breaks on Twitter first
• It’s where the nerds, wonks and influencers talk
15. What can Twitter do for you?
• Quickly share information
• Gather intelligence and feedback
• Build relationships