This presentation takes a look at the following LinkedIn features: Skills & Expertise, Endorsements, News (LinkedIn Today), Company pages, and Questions & Answers. If you'd like to hear the presentation you can access a recording of it's original presentation here: http://lpjcaudio.tumblr.com/page/2. Go to the presentation on 12/7/12.

1. Be More in SENCQ
with LinkedIn
- Keep up With What’s New And Cool -
Copyright 2012 Spirit From Suzette Conway at Spirit Spot
Spot™

2. Agenda
 Quick Reminders: Stats and Profiles
 Get in SENCQ
 Skills & Expertise page (cool)
 Endorsements (new)
 News from LinkedIn (cool)
 Company Page (cool and new)
 Questions & Answers Feature (cool)
 Other new things with LinkedIn
 As time permits: How to engage your connections

3. Why LinkedIn?
 80% of companies use social media to recruit
 95% of those use LinkedIn
 World’s largest online professional network: 175 million members in
over 200 countries & territories (62% non US)
 2 new members join every second
 Executives from all 2011 Fortune 500 companies as members
 LI hiring solutions used by 85% of the Fortune 100 companies
 Hundreds of thousands of job applications have been submitted using
Apply With LinkedIn
 > 2 million Company Pages
 > 1 million Groups

4. Quick Reminders
 Everything in LinkedIn hinges on a well built profile and
connections
 LI is more powerful if these two things are in place
 Make the PROFILE your starting point, work toward
100% --- 40% more likely to receive opportunities
 Already have 100%? Review regularly to ensure it is
current, accurate, targeted
 CONNECT and STAY CONNECTED (be active)

5. Profile
Make it 100% - Past 100% - Today
 Complete  Current position  Your industry and
 Personal  Two past positions location
 Easy to Read  Education  An up-to-date current
position (with a
 Relevant  Profile summary
description)
 Secure  A profile photo  Two past positions
 Specialties  Your education
 At least three
 A profile photo
recommendations
 Your skills (min. of 3)
 At least 50 connections
 Profile Freshness – be
active

6. Skills & Experience

7. Skills & Expertise
 Search for Skills & Key Words (More >> Skills)
 See and add skills to your profile
 See things related to the skill:
 People in your network
 Companies needing the skill
 Jobs for that skill
 Groups related to the skill
 GREAT Growth/Size/Age graph at top of skill page –
helps you fine tune the key words you use

8. Endorsements

9. Endorsements
 Different than recommendations, which are a written
endorsement, usually specific, tied to a certain role/job; can be
requested and proactively offered
 Can endorse your 1st degree connections' skills and expertise
with one click and they can endorse your skills &expertise
 No automatic way to request an endorsement (can do so
personally)
 In THEORY…Your connections can endorse you for a skill or
expertise that isn't listed on your profile. You'll see these skills in a
blue box at the top of your profile.
 Click the X for you don't want to add, click Add to Profile otherwise
 These items won't be visible to others until you choose to add them to your
profile.

10. Endorsements
 Hide an endorsement:
 Click the arrow next to endorsements for a skill, click Hide
Endorsement, Click Close.
 The person who endorsed you will not be notified
 Note: There's no way to unhide an endorsement or remove the
Skills &Expertise
 Retract an endorsement
 From your connection's profile, move your cursor over the name
of the skill and click Undo.

11. Endorsements
 Email Notifications:
 You’ll receive these for skill endorsements from your connections
by default.
 Can change notifications: Under your name in the upper right of
your homepage, and select Settings >> Email Preferences >>Set
the Frequency of Emails>> Scroll to Endorsements and select
No Email
 Maximum of 50 skills on your profile
 If you remove skills to make room for others, related
endorsements are removed too
 If you re-add the skill the endorsements will reappear
 Cannot currently opt out of endorsements

12. News

13. News: A Reverse Search
 Let Information come to YOU instead of looking for it
 “Settings” control email frequency (LI Today option)
 Other “Reverse Searches”? Emails about LI
Groups, Connection Updates
 Comment on what’s going on with others, offer advice, ask
questions, start a discussion, provide resources…
 Provides a constant stream of things to share on LI…
 Helps you stay active on LI
 Demonstrates your knowledge and desire to stay current in your
industry (share and comment on the news or articles you see)
 Share the info with individuals, groups, or as a general update.
Great way to “give” without having to find something of value all
on your own

14. News: A Reverse Search
 News >> LinkedIn today:
 Stop sorting through blogs and twitter 2 hrs a day
 Customize the news LinkedIn sends you (gear icon or
customize link), stay current on your industry
 Can add or remove industries/topics
 Can Like, Comment, Forward, & Save articles
 Can follow industry leaders
 See the source of the news and that helps you hone in on
which sites and blogs you might want to review regularly

15. Companies

16. Companies
 GOOGLE Search “Top 100 companies in [your city or
industry]”
 Identify the top 25 you are interested in
 Research them… starting on LinkedIn
 Note:
 This section has changed recently.
 Companies can customize the pages – examples: Dell and
USAA look very different

17. Companies
 Search Company for actionable information:
 Overview: Products, services, size, location,
 FOLLOW the company
 JOBS –based on relevance to your profile
 Insights tabs have very cool information
 See people in your network with a link to the company
 Find related companies
 Who got promoted, who left, and where did they go? (shows
related prods, industries, skills – other places for you to look)
 Where employees of the co. are located
 What skills they commonly have
 Your connection graph
 “Companies affiliated with” = other companies to research

18. Questions & Answers

19. Questions and Answers
 Connect with others who share interests and expertise
 Answer questions to share your expertise and
experience, contribute to your brand
 Ask questions – can be public or private

20. Questions and Answers
 Public questions:
 Show up on open questions page for others to answer
 Are visible to all LI members
 Appear in your profile
 Show up in updates sent to your connections when asked and
answered
 Show up in search engine results
 Open to responses for up to 7 days or until you close the
question

21. Questions and Answers
 Private questions:
 Sent as a private message to the inbox of the selected
connection
 Responses show up in your private inbox
 Do not appear in your profile
 Do not show up in updates sent to your connections when asked
and answered
 Do no show up in search engine results
 Do not expire since they are a private message

22. Other New Things With
LinkedIn
 Twitter >> LinkedIn is not available
 Can still post LinkedIn >> Twitter
 As of 6/29/12
 Your Twitter account will continue to appear on your LinkedIn
profile page.
 Shut off the LinkedIn Events application effective
November 26, 2012.
 Investing development dollars on apps that are more popular
 You can always share links about events from your hope page or in
relevant groups.
 News Module on Company Pages is no longer supported

23. Resources
 LinkedIn blog: http://blog.linkedin.com/
 LinkedIn Help System: http://help.linkedin.com

24. Bonus Discussion
How to engage your connections
• Stay active; awkward to ask favors of people you haven’t engaged in
5 years
• Mimic your real life network -- We ask and offer things and it’s harder
to do if you don’t know someone
• What not to ask for: a job
• What to ask for: info that leads to the job (email of the hiring
manager, info on company
culture…), recommendations, introductions, resources, company
info, cultural info, interviewing tips…
• How to ask for it:
• Be clear on what ask of the person
• Make it easy for the other person (give all the necessary info, multiple
ways to contact you, clear deadlines for when you need things…)
• Can be direct or indirect (OWB story)

25. QUESTIONS?
FIND ME…
ON LINKEDIN:
HTTP://WWW.LINKEDIN.COM/IN/SUZETTECONWAY
ON TWITTER
@SUZETTECONWAY
Copyright 2012 Spirit Be More in SENCQ with LinkedIn
Spot™