Presenting Guest Lecture to 3rd Year Marketing students at Strathclyde University Nov 2010

1. E-Media Guest Lecture
Marketing Communications
Suzanne Fairbairn
sfairbairn1810@googlemail.com

2. Advances in Marketing
Communications

12. - Social Media Strategy Development
- Implementation of Social Media Platforms
- Training Workshops
- Monthly Reviews
- Social Media Monitoring

15. 984 fans
599 followers
The 2-day music festival sold out
Tweeted countdown of remaining tickets

16. Out with the Old...

17. The Future of Advertising
APA, 17th February 2009

18. The Future of Advertising
APA, 17th February 2009

19. And in with the new...

20. www.Mashable.co.uk
March 2009

21. Definition: Social Media
• “media that is created to be shared freely”
• “tools that allow groups to generate content and
engage in peer-to-peer conversations and exchange
of content”
• “activities that integrate technology,
telecommunications and social interaction, and the
construction of words, pictures, videos and audio”

23. Social Media:
A Business Opportunity

24. Think before you act...

25. Who?
Where?
How?

26. Social Media Strategy
• Social Media Mission
• Strategic Objectives
• Customer Segments
• Social Media Channels
• Content / Tone of Voice
• Ongoing Management

30. Get your point across in
140characters

31. • Short, snappy updates
• Diary entries
• Generate immediate responses
• Search tweets
• Engaging with individuals and groups

32. The proof of the pudding
Good and Bad

36. Why Blog?
• Accessible to customers
• Authoritative of industry
• Awareness of brand
• Showcase brand personality
• Search Engine Optimisation (SEO)
• Customer insight / feedback

39. www.lesgarconsdeglasgow.com

41. the know
• Professional networking (B2B)
• Client testimonials
• Grow business network
• Industry events
• Networking opportunities
• Groups and associations
• Follow companies

43. Recruitment
• Online CV
• How will you stand out from the crowd?
• Graduates are on Linked In
• Employers are Linked In
• 80% of companies use LI for recruitment
• Search jobs - filtered to your criteria

44. Top Tips

45. Be Selective

47. Be Passionate

49. Be Entertaining

51. Be Involved

52. Any questions?

53. E-Media Guest Lecture
Marketing Communications
Suzanne Fairbairn
sfairbairn1810@googlemail.com