Mobiya\'s patent protected platform drives new revenues for classified publishers using search technology and mobile communications.

1. Customer Presentation
Monetising Classifieds
Mobiya® Confidential
Sacha Vekeman
Director, Mobiya

2. Mobiya is a technology company that over the
past four years has developed a unique mobile
enabled interactive classifieds network.
Using patent protected digital indexing and
search technology for online, mobile and print
classifieds, Mobiya drives new revenues.

3. 95% of your classifieds do not drive PROFIT
Paid ads
Revenue
Free ads
Cost

4. And it is going to get worse!

5. WHY?
Insertion fees
Your competitor is free…
Online advertising
Banners are a failing business model
Back-office costs
Digital complexity versus automation

6. 99%
in fact, it could soon be
Paid ads
Free ads
Cost

7. Mobiya can fix this!

8. Stop focusing on the 1%
Start focusing on the 99%
Monetise your classifieds today.

9. Focus on what you have:
 Publishing and marketing expertise
 Limited classified content
 Traffic and circulation
 Short term opportunities
 Smart people

10. Don’t focus on what you don’t have…

11. Time for long term
in-house development

12. Unlimited
classified content

13. Unlimited back office and
admin resources

14. Think about your classifieds as
an e-commerce resource
more product transactions & billing
unlimited
billing
content
privacy support
search &
rich media
distribution
buyer & seller
response
communication
tracking

15. Allow Mobiya to
measure
and make new profits

16. Mobiya
Knows.
51% Buyer conversion in print
5.5% Visitor conversion online
1.5% Page view conversion online
34% Advertising conversion over Mobiya
13% Demand elasticity of buyers
600% Price elasticity of buyers

17. Allow Mobiya to
add value
offering new user experiences

18. Why do people like using Mobiya!
No registration needed for advertising
Sellers
Free text alerts from real buyers
Sellers
Range and quality of classified ads
Buyers
Private exchange of contact details
Buyers

19. Mobiya indexes adverts
Get ready
£’s
Buyers and £’s
Mobiya distributes adverts £’s £’s
Sellers
through its network £’s
Trade
Get Set: phase 1
£’s
£’s
£’s £’s
£’s £’s
Mobiya provides
Buyers and £’s £’s £’s
On portal
£’s
pre-press ready
£’s £’s £’s
distribution of
Sellers £’s
advert feeds &
£’s £’s £’s £’s
adverts through
online classified
£’s £’s £’s
Trade
media owner £’s
web sites, widgets £’s £’s
£’s
GO: phase 2
= PROFIT

20. Thank you!
Sacha Vekeman
Director, Mobiya