My presentation at Gnanam School of Business. www.vikrams.info http://www.vikrams.info/gnanam

1. Interaction using the
Internet

2. Overview
• Business and Internet
• Web 2.0 - A crash-course
• A brief discussion

3. Sleepy?

4. Inexperienced Teacher

5. You?

6. Aim
• Introduce Web 2.0
• Its role in business today
• Spark Interest
• Convince you about its ability

7. For Managers
• Web- CRM, Marketing
• Give you the World’s context
• Prepare for the web boom in India
• Revolutionary leaders
• Managers of Tomorrow

8. Power of the Internet?

9. Larger Audiences

10. A great way to sell

11. Interact with users

12. They Interact with you

13. Its Cheap

14. Usage Today
• Commerce
• Connect (Marketing)
• Service (Longer relationships)
• Convenience and Branding

15. Trends
• Speed of Internet
• Web Natives
• Exploiting the Long Tail

16. What is Web 2.0?

18. Definition
Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make the most of the
intrinsic advantages of that platform: delivering software as a
continually-updated service that gets better the more people
use it, consuming and remixing data from multiple sources,
including individual users, while providing their own data and
services in a form that allows remixing by others, creating network
effects through an "architecture of participation," and going
beyond the page metaphor of Web 1.0 to deliver rich user
experiences.

20. Examples

21. Wikipedia
• 17th most trafficked
website
• Every page is user
contributed

22. Big Things…
Google Maps

23. … For Free
Mash-up of Google Maps and CraigsList Rentals

24. Opportunities for Individuals
• 100k hits/day
• One blogger, part time

25. More...
• Gmail • Second Life
• Google Maps • Blogger
• Amazon • Facebook
• Youtube • Orkut
• Flickr • tagg

26. 10 Principles

27. 1. Web 2.0 is
An attitude, not
technology

28. 2. Its a platform

29. 3. Services,
not a packaged software

30. 4. The user is a
contributor

31. Architecture of Participation
In Web 1.0 You Paid Workers For Content

32. Architecture of Participation
In Web 2.0 Users Give It To You For Free

33. Examples
• Voluntarily contributed: • Involuntary Contributed:
• Wikipedia • Recommendations
- based on past
• Amazon Reviews usage
• ebay reputation • Collaborative
filtering

34. 5. Trust your users
• Every page can be user
contributed
• Do not control
• Wikinomics or
Crowdsourcing

35. Why it Works?
• Fame
• Attention
• Common Good
• Custodianship

36. 6. Software that gets better
the more people that use it

37. Network Effects
• Facebook
• Scalability - p2p
• Better Recommendations

38. 7. Rich user experience
• New technology
• AJAX

46. 8. Data as the
Intel Inside

47. Flickr API
Free Pictures from Flickr

48. Google Maps
• Easiest high-value web service
• First you sign-up
• Then you cut and paste some javascript into a web
page

49. 9. Small pieces mixed
together

50. Web Services and
Mash-ups
• Websites that are built from pieces of other websites
• Provided for promotion
• The more usage the better

51. Local News

52. Real Estate

53. Houses on Maps

54. 10. Enable the Long Tail

55. Google Ad Sense
• Specialized ads
• Search Engine Optimizations

56. Thats All

57. An Overview

61. So how was that?

62. Usage today

63. Commerce
• E-bay - No storage
• Recommend Products
• Easy searching- best prices

64. Connect
• Targeted and meaningful Advertising
• Facebook, Twitter and Blogs - Updates
• Allow participation

65. Service
• Product Queries - public platforms
• Peers help answering
• Tutorials

66. Branding
• Location Based service
• Stand out from the crowd
• Games - Increase brand knowledge

67. Final Points
• Shaping for India
• Combination with mobiles
• Global Vs Local
• Copying or Re-inventing
• Experimenting is easy

68. My Online Footprint
• Vikram Sivakumar
• svik88@gmail.com
• www.vikrams.info/gnanam
• www.facebook.com/vikrams

69. Discussion