Transmedia trends2011

Tr a n s m e d i a
S tu a r t W. Vo l kow
X t ro pi a Pa r tn e r s
www.stuartvolkow.com
svolkow@gmail.com

Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com
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My Clients:

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Tr a n s m e d i a

What are we talking about?

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PGA Definition
• A Transmedia Narrative project or franchise
must consist of three (or more) narrative
storylines existing within the same fictional
universe

• NOT the same as repurposing material from
one platform to be cut or repurposed to
different platforms

• Transmedia producers also create and implement
interactive endeavors to unite the audience of the
property with the canonical narrative and this
element should be considered as valid qualiﬁcation
for credit as long as they are related directly to the
narrative presentation of a project
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9 Tr e n d s S h a p i n g
Tr a n s m e d i a

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Ubiquity of Mobile Broadband
Connected Internet Devices

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“In 10 years there will
be 50 billion devices
connected to the web”

Ericsson President and
CEO Hans Vestberg

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15 Billion
Connected Devices
by 2015

One Billion Embedded Wireless Networking Devices and Counting
Embedded WLAN products will hit billion-unit barrier in 2011 for the ﬁrst time
Copyright 2011 Stuart2011Volkow, www.stuartvolkow.com
April 28, W. JAGDISH REBELLO, PHD iSupply
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More fun facts

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Apple has more cash than the U.S. Treasury
Apple is sitting on a pile of money that's bigger than the Treasury's dwindling balance.
LA Times, David Sarno, 29 July 2011

U.S. Treasury's cash balance fell to $74 billion this week. That's less than the $76 billion
that Apple now has in cash.

global smartphone sales of 467.6
million units this year, up 56% from
2010

WSJ, Martin Peers, 25 July 2011

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Apple 2Q 2011

•27 mln iPads forecast to sell in 2011
• 200 mln iPad, iPhone, iPod
•425K Apps
•15 bln App downloads

Copyright 2009 Stuart Wayne Volkow. Xtropia Partners

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Apple 18.5%
Samsung 17.5%
Nokia 15.2%

110 million units in the
second quarter, up from
62.4 million a year earlier
and representing about a
30% share of the overall
cellphone market.

Strategy Analytics (www.strategyanalytics.com)
Global Smartphone Sales Forecast by Price Tier: 2003 to 2015
Global Smartphone Vendor Market Share: Q1 2011
Author: Alexander Spektor

Publication Date: Apr 30 2011

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Smartphones outsold PCs
in Q4 2010 > 100 Mln

Win 7 B
iOS
Android

Blackberry
Web OS
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350K New Android Activations / Day
50% U.S. Subs now on Smartphones
50x more web use with a Smartphone

Google Best Practices Webinar, Elliott Nix, May 3 2011

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Mobile App Stores to Take In $3.91 Billion for 2011
Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent

Total download revenue from games and other applications are projected to
continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billion
Copyright 2011 Stuart$8.46 billion in 2014.
in 2013 and W. Volkow, www.stuartvolkow.com
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Globalization, Uneven Growth

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PWC

Copyright 2009, Stuart W. Volkow Media Marketplace 25

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Gameification

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Zynga Valuation Soars Past Bigger Rival EA
WSJ, July 13 2011
Emily Chasan, Senior Editor

Private market trading has pushed online game maker
Zynga Inc’s valuation as high as $17.5 billion ahead of
its IPO

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Tablets Eclipse Laptops,
Netbooks, and Readers

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18 Mln sold 2010 Est. 45-60 Mln 2011

12 Mln readers
2010
27 Mln 2011

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>90 new Tablets announced at CES 2011

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Stuart W. Volkow, Copyright 2009

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Total book revenue will fall to $22.7 billion in 2014, down
from $25.0 billion in 2010.

In 2014, e-books will represent 13 percent of total U.S. book publishing
revenue, up from 3 percent in 2010
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6 Screen Connected Visual Life

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Eve r yo ne i s a V i d eog rap her

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YouTube = 22% of wireless bandwidth worldwide
Video = 39% of all mobile bandwidth worldwide

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DSLR Cinema

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G e s t u r a l , N a t u r a l , U n i ve r s a l U I

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Locative Media

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Piero Golia

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www.venturedna.com

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I n s e c u r i t y
Hacked Sony accounts top
100 million

Lawsuit filed over Apple
tracking
Facebook slapped with class-action privacy lawsuit

Egypt Cuts Off Most Internet and Cell Service

China Cuts Off Internet Access After Riots
Questions linger about Amazon outage

45.7 million credit and debit cards stolen by hackers who accessed TJX’s
customer information in a security breach (March 2007)

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Transmedia trends2011

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