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Interaction Design
semantic zoom + linear structure
in narrative story telling


An app on animals
in hindu mythology!




[project by]
swadha jaiswal
DDE
Design Brief

The objective is to build an app elaborating the role of animals in the hindu my-
thology. An effort to build on the project done earlier under edutainment. Introduc-
ing the role of augmented reality and exploring interaction patterns like semantic
zoom to see its role in narrative story telling. Story telling experience may not
necessarily be linear. Introducing a slight different paradigm towards the comic
reading experience.

Target Users

The app on the role of animals in hindu mythology, is aimed at the following target
users:

     •     Kids aged 4years and above. Whose parents may own a smart
           device/tablet.
Case studies on interaction patterns

To know more about various interaction patterns used i refferred to the following
websites:


•    Welie.com – A Pattern Library for Interaction Design
     This site contains a lot of best practices in Interaction Design.

•    Quince interaction patterns – Quince is an interesting library of Interaction
     Design patterns that helps developers lookup, learn and effectively create
     more user-friendly user experiences

•    Yahoo design pattern library – This website has divided the patterns category
     wise. The categories being : layout, navigation, selection, rich interaction &
     social.

Whereas for this project i wanted to explore the interaction pattern of semantic
zoom. Where the website that helped a lot in explaining me the function of sematic
zoom is http://blog.jerrynixon.com/2012/03/windows-8-semantic-zoom-
versus-optical.html
It made me understand what is semantic zoom and the kind of examples that use
the interaction pattern of semantic zoom.

Concept

Its an attempt to make hindu mythology fun! An idea to communicate the stories of
mythology in the physical + digital world! (relating them using augmented reality).
The idea is to convey the role of animals in hindu mythology!

Problem Statement

Kid these days are losing touch in their roots.
They are unaware of the stories of mythology and the sagas of the deities!
Environment scan of existing apps on mythology

1.   Greek Gods & Mythology Pocket Reference
     By Rocket Splash Games (i phone app)

     Description:
     Greek Gods & Mythology Pocket Reference App offers a detailed pocket refer
     ence app covering the Ancient Greek Gods, Titans, and other Mythological
     figures. Have the information covering all of greek mythology right in your
     hands.

Screenshots




zoomed in
2.   Greek Mythological
     By William Habdas

     Description:
      It is a one stop shop for basic data and images as well as a springboard to
     continuing your research. Better yet, your experience is not limited to what
     we provide, as the application ties directly into web services to provide addi
     tional images and other resources so you can continue to explore and learn.
     Search for keywords, bookmark your favorites, browse images, and have a ton
     of fun. You might even learn something!

Screenshots
3.   Hindu Gods
     By AppCore

     Description:
     India is one of the most religiously diverse nations in the world, with religion
     playing a central role in the lives of most Indians.

     There are as many Hindu gods as there are devotees to suit the feelings,
     moods and social background of the devotee.

     This iPhone and iPad app contains the most important Hindu Gods and God
     desses.


Screenshots
Finding after environment scan


1. There are not many apps on hindu mythology.

2. Mythology apps that cater to kids are fewer in number.

3. The story narration in most of the apps is a linear structure.

4. There are no apps to be found which uses the QR code on a physical object.

5. The interaction patterns in most of the apps are tap, slide, pinch & stretch to
zoom.

Hence i considered exploring semantic zoom to create a new paradigm in story
reading experience. It helps breaking away from the monotony of a linear
structure.
Research

Understanding semantic zoom:

Semantic Zoom is a touch-optimized technique for presenting and navigating large
sets of related data or content within a single view (such as a photo album, app list,
or address book)

Semantic Zoom uses two distinct modes of classification (or zoom levels) for organ-
izing and presenting the content: one low-level (or zoomed in) mode that is typi-
cally used to display items in a flat, all-up structure and another, high-level (or
zoomed out) mode that displays items in groups and enables a user to quickly
navigate and browse through the content.

The Semantic Zoom interaction is performed with the pinch and stretch gestures
(moving the fingers farther apart zooms in and moving them closer together zooms
out)

Examples of Semantic Zoom :

                                                zoomed out
zoomed in                                      zoomed out




Note

Semantic Zoom should not be confused with optical zoom (see Guidelines for opti-
cal zoom and resizing). While they share the same interaction and basic behavior
(displaying more or less detail based on a zoom factor), optical zoom refers to the
adjustment of magnification for a content area or object such as a photograph.
Navigating with Semantic Zoom

While navigating content is possible through panning and scrolling alone (see
Guidelines for panning), powerful navigational and organizational capabilities are
possible when paired with Semantic Zoom.

Panning and scrolling are useful for small sets of content and short distances. How-
ever, navigation quickly becomes cumbersome for large sets of content. Semantic
Zoom greatly reduces the perception of traveling long distances when navigating
through large amounts of content and provides quick and easy access to locations
within the content.


Scroll jump

Tapping the content in zoomed-out mode will zoom the view and pan to the tapped
point, as shown in these three diagrams.




Zoomed out, the entire content can be a touch target.




A tap on a section of the content.

Zoomed in and panned to the tapped area.
Zoomed in and panned to the tapped area.


Transitions

A smooth cross-fade and scale animation is used for the transition from one seman-
tic zoom level to another. This is the default Windows Touch behavior and cannot
be customized.
Proposed information architecture 1
Proposed information architecture 2
Proposed information architecture 3
Proposed information architecture 3 (final)




                                                         animals in mythology


            animal                          birds in              vahanas                mythical                    glossary/
            deities                        mythology             of deities              animals                  pronounciation


          animal         animal                 hamsa                 mouse                    makara
          godesses       god                                                                                           list
                                                jarita                garuda                   airavata

          kamdhenu         ganesha             sampati                 bull                    matsya

            sarama        hanuman              chataka                 ram                      kurma

           aranyani       narasimha            chakora               elephant                  sharvara

            manasa        pashupati                                    deer
                           varaha                    story/          crocodile
                                                                                                      story/
                                                                                                    description
                                                   description
             story/         naga                                      parrot
           description

                                                                     peacock
                               story/
                             description                              buffalo

                                                                       owl

                                                                       tiger

                                                                       lion

                                                                                   story/
                                                                                 description
Wireframe rough sketches
Following touch interactions
have been used.



                 tap for primary action




                 pinch & zoom




                 slide to drag
App screens with interactions




pinch & zoom
is used here to
symantically
zoom into more
details about the
vahanas of gods.




                    the categories are located in boxes of different sizes according to their magnitute.
                    (inspired from the tree map structure)
App screens with interactions




pinch & zoom
is used here to
symantically
zoom into more
details about the
vahanas of gods.
App screens with interactions




                                slide to drag touch interaction is used
                                here to go to the next page.
App screens with interactions




tap to zoom in
a particular frame.
Transitions happening at the tap / slide of each frame.




          How did mouse become
          Ganesha’s Vehicle!




            frame1        frame2
                                              To read a particular frame,
                                              the interaction to be done is tapping
                                              on that particular frame.

                                              Once tapped, the screen zooms into that
            frame3        frame4              particular frame, as shown here.




                                                 After tapping, slide to drag
                                                 interaction is used to transit from
                                                 one frame to the other.




         How did mouse become                       How did mouse become
         Ganesha’s Vehicle!                         Ganesha’s Vehicle!




                                                       frame1               frame2


                     frame1

                                                       frame3               frame4



                                                 Transition happens in the order showed
                                                 in the above diagram.
How did mouse become                                     How did mouse become
Ganesha’s Vehicle!                                       Ganesha’s Vehicle!




       frame1                                                     frame2




            In the zoomed in mode, Slide to drag touch interaction is used
            to transition to the frame 2.
            Transition happens in the order shown below




                           How did mouse become
                           Ganesha’s Vehicle!




                             frame1             frame2




                             frame3             frame4
How did mouse become                                  How did mouse become
Ganesha’s Vehicle!                                    Ganesha’s Vehicle!




       frame2                                                  frame3




            Similarly when slide to drag interaction happens in the frame 2,
            it zooms out and transitions diagonally to left down frame
            (to show the movement on the page). And ends with a zoomed in frame 3.




                        How did mouse become
                        Ganesha’s Vehicle!




                           frame1            frame2




                           frame3            frame4
Thank
 you

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Animals in mythology : an app for kids

  • 1. Interaction Design semantic zoom + linear structure in narrative story telling An app on animals in hindu mythology! [project by] swadha jaiswal DDE
  • 2. Design Brief The objective is to build an app elaborating the role of animals in the hindu my- thology. An effort to build on the project done earlier under edutainment. Introduc- ing the role of augmented reality and exploring interaction patterns like semantic zoom to see its role in narrative story telling. Story telling experience may not necessarily be linear. Introducing a slight different paradigm towards the comic reading experience. Target Users The app on the role of animals in hindu mythology, is aimed at the following target users: • Kids aged 4years and above. Whose parents may own a smart device/tablet.
  • 3. Case studies on interaction patterns To know more about various interaction patterns used i refferred to the following websites: • Welie.com – A Pattern Library for Interaction Design This site contains a lot of best practices in Interaction Design. • Quince interaction patterns – Quince is an interesting library of Interaction Design patterns that helps developers lookup, learn and effectively create more user-friendly user experiences • Yahoo design pattern library – This website has divided the patterns category wise. The categories being : layout, navigation, selection, rich interaction & social. Whereas for this project i wanted to explore the interaction pattern of semantic zoom. Where the website that helped a lot in explaining me the function of sematic zoom is http://blog.jerrynixon.com/2012/03/windows-8-semantic-zoom- versus-optical.html It made me understand what is semantic zoom and the kind of examples that use the interaction pattern of semantic zoom. Concept Its an attempt to make hindu mythology fun! An idea to communicate the stories of mythology in the physical + digital world! (relating them using augmented reality). The idea is to convey the role of animals in hindu mythology! Problem Statement Kid these days are losing touch in their roots. They are unaware of the stories of mythology and the sagas of the deities!
  • 4. Environment scan of existing apps on mythology 1. Greek Gods & Mythology Pocket Reference By Rocket Splash Games (i phone app) Description: Greek Gods & Mythology Pocket Reference App offers a detailed pocket refer ence app covering the Ancient Greek Gods, Titans, and other Mythological figures. Have the information covering all of greek mythology right in your hands. Screenshots zoomed in
  • 5. 2. Greek Mythological By William Habdas Description: It is a one stop shop for basic data and images as well as a springboard to continuing your research. Better yet, your experience is not limited to what we provide, as the application ties directly into web services to provide addi tional images and other resources so you can continue to explore and learn. Search for keywords, bookmark your favorites, browse images, and have a ton of fun. You might even learn something! Screenshots
  • 6. 3. Hindu Gods By AppCore Description: India is one of the most religiously diverse nations in the world, with religion playing a central role in the lives of most Indians. There are as many Hindu gods as there are devotees to suit the feelings, moods and social background of the devotee. This iPhone and iPad app contains the most important Hindu Gods and God desses. Screenshots
  • 7. Finding after environment scan 1. There are not many apps on hindu mythology. 2. Mythology apps that cater to kids are fewer in number. 3. The story narration in most of the apps is a linear structure. 4. There are no apps to be found which uses the QR code on a physical object. 5. The interaction patterns in most of the apps are tap, slide, pinch & stretch to zoom. Hence i considered exploring semantic zoom to create a new paradigm in story reading experience. It helps breaking away from the monotony of a linear structure.
  • 8. Research Understanding semantic zoom: Semantic Zoom is a touch-optimized technique for presenting and navigating large sets of related data or content within a single view (such as a photo album, app list, or address book) Semantic Zoom uses two distinct modes of classification (or zoom levels) for organ- izing and presenting the content: one low-level (or zoomed in) mode that is typi- cally used to display items in a flat, all-up structure and another, high-level (or zoomed out) mode that displays items in groups and enables a user to quickly navigate and browse through the content. The Semantic Zoom interaction is performed with the pinch and stretch gestures (moving the fingers farther apart zooms in and moving them closer together zooms out) Examples of Semantic Zoom : zoomed out
  • 9. zoomed in zoomed out Note Semantic Zoom should not be confused with optical zoom (see Guidelines for opti- cal zoom and resizing). While they share the same interaction and basic behavior (displaying more or less detail based on a zoom factor), optical zoom refers to the adjustment of magnification for a content area or object such as a photograph.
  • 10. Navigating with Semantic Zoom While navigating content is possible through panning and scrolling alone (see Guidelines for panning), powerful navigational and organizational capabilities are possible when paired with Semantic Zoom. Panning and scrolling are useful for small sets of content and short distances. How- ever, navigation quickly becomes cumbersome for large sets of content. Semantic Zoom greatly reduces the perception of traveling long distances when navigating through large amounts of content and provides quick and easy access to locations within the content. Scroll jump Tapping the content in zoomed-out mode will zoom the view and pan to the tapped point, as shown in these three diagrams. Zoomed out, the entire content can be a touch target. A tap on a section of the content. Zoomed in and panned to the tapped area.
  • 11. Zoomed in and panned to the tapped area. Transitions A smooth cross-fade and scale animation is used for the transition from one seman- tic zoom level to another. This is the default Windows Touch behavior and cannot be customized.
  • 15. Proposed information architecture 3 (final) animals in mythology animal birds in vahanas mythical glossary/ deities mythology of deities animals pronounciation animal animal hamsa mouse makara godesses god list jarita garuda airavata kamdhenu ganesha sampati bull matsya sarama hanuman chataka ram kurma aranyani narasimha chakora elephant sharvara manasa pashupati deer varaha story/ crocodile story/ description description story/ naga parrot description peacock story/ description buffalo owl tiger lion story/ description
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  • 19. Following touch interactions have been used. tap for primary action pinch & zoom slide to drag
  • 20. App screens with interactions pinch & zoom is used here to symantically zoom into more details about the vahanas of gods. the categories are located in boxes of different sizes according to their magnitute. (inspired from the tree map structure)
  • 21. App screens with interactions pinch & zoom is used here to symantically zoom into more details about the vahanas of gods.
  • 22. App screens with interactions slide to drag touch interaction is used here to go to the next page.
  • 23. App screens with interactions tap to zoom in a particular frame.
  • 24. Transitions happening at the tap / slide of each frame. How did mouse become Ganesha’s Vehicle! frame1 frame2 To read a particular frame, the interaction to be done is tapping on that particular frame. Once tapped, the screen zooms into that frame3 frame4 particular frame, as shown here. After tapping, slide to drag interaction is used to transit from one frame to the other. How did mouse become How did mouse become Ganesha’s Vehicle! Ganesha’s Vehicle! frame1 frame2 frame1 frame3 frame4 Transition happens in the order showed in the above diagram.
  • 25. How did mouse become How did mouse become Ganesha’s Vehicle! Ganesha’s Vehicle! frame1 frame2 In the zoomed in mode, Slide to drag touch interaction is used to transition to the frame 2. Transition happens in the order shown below How did mouse become Ganesha’s Vehicle! frame1 frame2 frame3 frame4
  • 26. How did mouse become How did mouse become Ganesha’s Vehicle! Ganesha’s Vehicle! frame2 frame3 Similarly when slide to drag interaction happens in the frame 2, it zooms out and transitions diagonally to left down frame (to show the movement on the page). And ends with a zoomed in frame 3. How did mouse become Ganesha’s Vehicle! frame1 frame2 frame3 frame4