Presentation discusses 5 points which can help institute to attract prospective students for their education institute courses with student eccentric approach and usage of social media with online admission platform.

1. 5 Techniques for
Inbound Marketing of
Education Institute

2. Simplified
Admission
Process
Alumna
Connect
Competitions
Articles /
Success
Story
Sharing
Online
Conference/
Google
Hangouts

3. Simplified
Admission
Process
Treating Students as
Customer
Improved Email/ SMS Communication
Online Form Filling/ Fee Payment Automation
Digital Document Processing
Access to Admission Status from Web/ Mobile
Online Entrance Exam and Simplified Selection
Process

4. Alumna
ConnectAlumna
Connect
Consider Alumna as Brand
Ambassadors of Institute
Active communication with Alumna
Share Alumna Experience with the world
 Conduct Alumna Meets
Alumna can assist in counseling sessions
Provide incentives to Alumna for helping Institute

5. Alumna
Connect
Communicate to the world
about Success
Share Videos of Success Stories on YouTube
Channel
Write Articles of Institute faculty/ Student
achievements in blogs
Share Students Award Winning Project Snapshots
on Social Media
Articles /
Success
Story
Sharing

6. Alumna
Connect
Competitions good avenue to
connect more people
 Project Competitions for inter-School/ Colleges
B plan Competitions for the B Schools
Capture it in the form of Audio/ Video/ Photos to
be shared on Social Media
Competitions
Competitions
Competitions

7. Alumna
Connect
Online Conference/ Podcast
Podcast about institute
Google Hangout with Prospective Students
Short Counseling over Skype to clear doubts
Online
Conference/
Google
Hangouts

8. Simplified
Admission
Process
Alumna
Connect
Competitions
Articles /
Success
Story
Sharing
Online
Conference/
Google
Hangouts

10. 5 Techniques for
Inbound Marketing of
Education Institute