The document discusses the concept of situational normality and the need for constant change. It covers topics like commoditization, innovation, creative destruction, componentization, and the lifecycle of technologies from pioneering to leverage to commodity. Diagrams and examples are provided to illustrate these concepts and their implications for IT strategies and organizations.
20. “Jevons Paradox”
Technological progress
that increases the
efficiency with which a
resource is used, tends to
increase the rate of
consumption of that
resource.
William Stanley
Jevons,
1865
37. #
Innovate Leverage Commoditise
Days / Weeks Months / Years Years
Agile Agile TOGAF
Re-use Decide Common Service
Experiment Evaluate Standardise
Collaborate Monitor / Acquire Supply Chain
High Risk ROI Price vs QoS
Fail Quick Tactic Low Risk
Min. Inv. Mod. Inv. High. Inv.
In-house Ecosystem Outsource
Lifecycle
38. #
Innovate Leverage Commoditse
20% Work Google Labs Core Services
Summer of Marketplace Defined Build
Code Procedures
Open Source
Investment
Acquisition
Google
Lifecycle