Presentation from Web 2.0 Expo

1. Situation normal,
everything must
change

2. Simon
Wardley

3. Canonical and the Cloud

4. DANGER!
Will Robinson
DANGER!

5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

6. Pain

7. Pain
No. Slides

8. 35 slides
Pain
Severe
risk of
harm
OK
No. Slides

9. 227 slides
Pain
Severe
risk of
harm
OK
No. Slides

10. http://flickr.com/photos/jonnygoldstein/

11. Cloud Computing

12. Cloud Computing
What is
“Cloud computing” ?

13. http://www.flickr.com/photos/fimbrethil/

14. It’s like
computers on
the internet, innit.

15. http://www.flickr.com/photos/radioflyer007/

16. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

17. It’s a disruptive
shift of the
computing stack
to online services.

18. It’s like
computers on
the internet, innit.

20. http://www.flickr.com/photos/radioflyer007/

22. Image from Oliver Twist,

23. It’s like SaaS or software as a service, and
infrastructure provision and PaaS, that’s
platform as a Service and utility
computing being provided in public clouds,
which is different from private clouds
which aren’t cloud computing, unless of
course you’re talking about hybrid clouds
which sort of are and it’s hype and lock-in
and did I mention infrastructure?

24. Cloud Computing
Not a thing ...

25. Cloud Computing
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.

26. Why I.T. is changing.

27. Why I.T. is changing.
Benefits & Risks.

28. Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.

29. Why I.T. is changing.

30. Why I.T. is changing
http://www.strassmann.com/
Paul Strassmann

31. Why I.T. is changing
Not all IT is the same.

32. Why I.T. is changing
Not all IT has value.

33. Why I.T. is changing
Yesterday’s
hot stuff

34. Why I.T. is changing
Yesterday’s Today’s
hot stuff boredom

36. http://www.flickr.com/photos/privatenobby

37. http://www.flickr.com/photos/billege

38. http://www.flickr.com/photos/billege/

39. Why I.T. is changing
Innovation

40. Why I.T. is changing
Bespoke
Innovation

41. Why I.T. is changing
Bespoke Products
Innovation

42. Why I.T. is changing
Bespoke Products Services
Innovation

43. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation

44. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation
Competitive Advantage

45. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation
Cost of doing business

46. Why I.T. is changing
1832
Innovation

47. Why I.T. is changing
1832
Bespoke
Innovation

48. Why I.T. is changing
1837
1832
Bespoke Products
Innovation

50. Image from Oliver Twist

51. Image from Chicago Historical Society

52. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

53. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

54. Why I.T. is changing
1890
1837
1832
Utility
Bespoke Products
Innovation Grids
(Services)

55. Why I.T. is changing
Harvey Hubbell
(1857-1927)

56. Why I.T. is changing
1930
1837
1832
National
Bespoke Products
Innovation Grid
(Services)

57. Why I.T. is changing
As IT becomes ubiquitous
it has no strategic value
Nicholas Carr

58. Why I.T. is changing
Not all IT is the same.

59. Why I.T. is changing
As IT [activities]
becomes ubiquitous it has
no strategic value
Nicholas Carr

60. Why I.T. is changing
Common
Ubiquity
Novel

61. Why I.T. is changing
Common
Ubiquity
Novel

62. Why I.T. is changing
Common
Ubiquity
Novel

63. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

64. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

65. Why I.T. is changing
Common
TV’s, Phone,VCRs
Ubiquity
Novel
Low High
Certainty

66. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

67. Why I.T. is changing
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty

68. Why I.T. is changing
Common
COMMODITY
Ubiquity
INNOVATION
Novel
Low High
Certainty

69. Why I.T. is changing
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty

70. Why I.T. is changing
Common
Ubiquity
Mid '80s DB
marketing.
Novel
Low High
Certainty

71. Why I.T. is changing
Common
CRM products
90’s
Ubiquity
Novel
Low High
Certainty

72. Why I.T. is changing
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty

73. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty

74. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty

75. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

76. Why I.T. is changing
Common
Features
Ubiquity
Novel
Low High
Certainty

77. Why I.T. is changing
Common
Widespread
Ubiquity
Novel
Low High
Certainty

78. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

79. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

80. Why I.T. is changing
Common
“as a Service”
Ubiquity
Novel
Low High
Certainty

81. Why I.T. is changing
Utility
Computing
John McCarthy

82. Why I.T. is changing
Bespoke Products Services
Innovation
highly disruptive

83. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)‫‏‬

84. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)‫‏‬

85. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

86. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation

87. Why I.T. is changing
Bespoke Products Services
Innovation

88. Why I.T. is changing
Power
Hardware
Bespoke Products
Innovation
Internet

89. Why I.T. is changing
Power
Hardware
Bespoke Products
Google
Internet

90. Why I.T. is changing
Operating System
Hypervisor
CPU Memory I/O

91. Why I.T. is changing
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

92. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

93. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

94. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

95. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

96. Why I.T. is changing
Application Service
Database Framework Messaging
10,000 x Operating System
Hypervisor
CPU Memory I/O

97. Why I.T. is changing
Componentisation
Herbert A. Simon (1916 - 2001)

98. Why I.T. is changing
The rate of evolution of a
system is directly related
to the organisation of its
subsystems
Herbert A. Simon (1916 - 2001)

99. Why I.T. is changing
Application Service
Database Platform Messaging
Operating System
Hypervisor
CPU Memory I/O

100. Why I.T. is changing
Application Service
se Platform Messaging
Operating System
Infrastructure
Hypervisor
Memory I/O

101. Why I.T. is changing
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O

102. Why I.T. is changing
Application
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O

103. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

104. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
(Componentisation)

105. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

106. Why I.T. is changing
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

107. Why I.T. is changing
Infrastructure as a Service Amazon EC2

108. Why I.T. is changing
Google App
Platform as a Service Engine
Infrastructure as a Service Amazon EC2

109. Why I.T. is changing
Software as a Service SalesForce
Google App
Platform as a Service Engine
Infrastructure as a Service Amazon EC2

110. Why I.T. is changing
As IT [activities]
becomes ubiquitous it has
no strategic value
Nicholas Carr

111. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation
Cost of doing business

113. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

114. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
(Componentisation)

115. Why I.T. is changing
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.

116. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

117. Why I.T. is changing
Utility
Computing
John McCarthy

118. Recap

120. Recap
Commoditisation
Bespoke Products Services
Innovation

121. Recap
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Netwok
Analysis
Novel
Low High
Certainty

122. Recap
Common
COMMODITY
Ubiquity
INNOVATION
Novel
Low High
Certainty

123. Recap
http://www.strassmann.com/
Paul Strassmann

124. Recap
Componentisation
Herbert A. Simon (1916 - 2001)

125. Recap
Application
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O

126. Recap
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive

127. Recap
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

128. Recap
Software as a Service SalesForce
Google App
Platform as a Service Engine
Infrastructure as a Service Amazon EC2

129. Recap
Utility
Computing
John McCarthy

131. Recap
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.

132. It’s like
computers on
the internet, innit.

133. Why I.T. is changing.
Benefits & Risks.

134. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)

135. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)

136. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)

137. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)

138. Benefits & Risks of Cloud Computing
Common
Ubiquity
You
Novel
Low High
Certainty

139. Benefits & Risks of Cloud Computing
Common
Market
Ubiquity
You
Novel
Low High
Certainty

140. Benefits & Risks of Cloud Computing
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty

141. Benefits & Risks of Cloud Computing
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen

142. Benefits & Risks of Cloud Computing
Red Queen
Hypothesis
Professor Leigh M.Van Valen

143. http://www.flickr.com/photos/privatenobby

144. http://www.flickr.com/photos/billege

145. http://www.flickr.com/photos/giddygoose/

146. Benefits & Risks of Cloud Computing
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

147. Benefits & Risks of Cloud Computing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

148. Benefits & Risks of Cloud Computing
Transition
• Management.

149. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.

150. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.
• Transparency.

151. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.
• Transparency.
• Security of supply

152. Benefits & Risks of Cloud Computing
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

153. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust.
• Transparency.
• Security of supply.

154. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency.
• Security of supply.

155. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply.

156. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

157. Benefits & Risks of Cloud Computing
Adoption Barriers

158. Benefits & Risks of Cloud Computing
Common
Market
Vs
Gap
You
Novel
Low High

160. Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.

161. Canonical and the Cloud

162. Canonical and the Cloud
• Fastest growing Linux-based operating system.

163. Canonical and the Cloud
• Fastest growing Linux-based operating system.
• Over 10,000,000 users.

164. Canonical and the Cloud
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

165. Canonical and the Cloud
Electricity

166. Canonical and the Cloud
Electricity
BOOM!

167. Canonical and the Cloud
Standard Output
BOOM!

168. Canonical and the Cloud
Application
Platform
Infrastructure

169. Canonical and the Cloud
Application
Platform
Infrastructure

170. Canonical and the Cloud
Data
You
Application

171. Canonical and the Cloud
Data
Application
Platform
Operating
Provider System
(i.e. CogHead)
Hypervisor
Bare Metal

172. Canonical and the Cloud
Data
Application
Platform
Operating
System
BOOM!
Hypervisor
Bare Metal

173. Canonical and the Cloud
Data
Application
Platform Platform
Operating Operating
System System
BOOM!
Hypervisor Hypervisor
Bare Metal Bare Metal

174. Canonical and the Cloud
Data
Application
Multiple
Platform Platform
Providers
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

175. Canonical and the Cloud
Data
Application
Easy
Platform Platform
Switching
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

176. Canonical and the Cloud
Data
Application
Standard
Platform Platform
Output
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

177. Canonical and the Cloud
Paul Baran

178. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk
SNA
DECNET

179. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet

180. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet
Open

181. Canonical and the Cloud
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source

182. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
Innovation
SNA
Decnet
(Componentisation)

183. Canonical and the Cloud
Harvey Hubbell
(1857-1927)

184. Canonical and the Cloud
Application
Platform
Infrastructure

185. Canonical and the Cloud
Application
Platform
Amazon EC2

186. Canonical and the Cloud
Beta program for
Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2

187. Canonical and the Cloud
9.04 Technology Preview
Ubuntu Enterprise Cloud

188. Canonical and the Cloud
Eucalyptus

190. Canonical and the Cloud
Private in-house cloud
matching
Amazon EC2 API

191. Canonical and the Cloud
Hypervisor
Bare Metal
Private Cloud

192. Canonical and the Cloud
Hypervisor Hypervisor
Bare Metal Bare Metal
Amazon EC2 Private Cloud

193. Canonical and the Cloud
Easy
Hypervisor Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud

194. Canonical and the Cloud
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

195. Canonical and the Cloud
Standard
Ouptut

196. Canonical and the Cloud
Ecosystem

197. Canonical and the Cloud
Hypervisor
Bare Metal

198. Canonical and the Cloud
Hypervisor
Bare Metal
Hypervisor
Bare Metal

199. Canonical and the Cloud
Hypervisor
Bare Metal
Hypervisor
Bare Metal

200. Canonical and the Cloud
Hypervisor
Price
Bare Metal
Hypervisor
Bare Metal

201. Canonical and the Cloud
Hypervisor
Quality of
Service
Bare Metal
Hypervisor
Bare Metal

202. Canonical and the Cloud
Common
Feature
Differentiation
Ubiquity
Novel
Low High
Certainty

203. Canonical and the Cloud
Common
Price vs QoS
Ubiquity
Novel
Low High
Certainty

204. Canonical and the Cloud
Competitive
Market

205. Recap

207. Recap
Commoditisation
Bespoke Products Services
Innovation

208. Recap
http://www.strassmann.com/
Paul Strassmann

209. Recap
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive

210. Recap
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

211. Recap
Utility
Computing
John McCarthy

212. Recap
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.

213. Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)

214. Recap
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

215. Recap
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

216. Recap
Standard Output

217. Recap
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source

218. Recap
Standard
Hypervisor Hypervisor
Output
Bare Metal Bare Metal
Amazon EC2 Private Cloud

219. Recap
9.04 Technology Preview
Ubuntu Enterprise Cloud
(Eucalyptus)

221. Recap
Private in-house cloud
matching
Amazon EC2 API

222. Recap
Competitive
Market

223. Recap
Hypervisor
Bare Metal
Hypervisor
Bare Metal

225. Recap
Red Queen
Hypothesis
Professor Leigh M.Van Valen

226. Situation normal,
everything must
change

227. Thank you

228. whoops ...

229. the outtakes ...

230. i.e. more slides ...

231. http://flickr.com/photos/jonnygoldstein/

232. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

233. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

234. Good, Bad & Ugly

235. http://www.flickr.com/photos/radioflyer007/

236. The Good
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
(Componentisation)

237. http://flickr.com/photos/jonnygoldstein/

238. The Bad
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

239. The Bad
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

240. The Bad
As IT becomes ubiquitous
it has no strategic value
Nicholas Carr

241. The Bad
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

243. The Ugly
Utility
Computing
John McCarthy

245. The Ugly
Software as a Service (SaaS)
Software
Framework Framework as a Service (FaaS)
Hardware as a Service (HaaS)
Hardware
2007

246. The Ugly
“this is going to
lead to a whole
lot of aaS.”
Oscon 2007
Robert Lefkowitz

247. The Ugly
2007 - 2008

248. The Ugly
OaaS
Software
XaaS
Application
DBaaS
DaaS SaaSu
Framework
DaaS DaaS
Platform
SaaSy
PaaS
SaaSp SaaS
HaaS FaaS
WaaS
Hardware
IaaS FaaS
Infrastructure
2008

249. The Ugly
Application as a Service (SaaS)
Application
Platform Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Infrastructure
2009

250. Terminology.

251. It’s like
computers on
the internet, innit.

252. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

253. Why transparency
matters ...

254. Transparency
Joe
Infrastructure
as a Service

255. Transparency
Joe
Bare Metal Bare Metal Bare Metal

256. Transparency
Joe
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

257. Transparency
Joe
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

258. Transparency
Tom Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

259. Transparency
Storage
Joe Hypervisor Technology
Bare Metal Bare Metal Bare Metal

260. Transparency
Dick
PaaS
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

261. Transparency
Dick
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

262. Transparency
Development Platform
Storage
Joe
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

263. Transparency
Harry Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

264. Transparency
Mapping API
Tom Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

265. Transparency
Alice
SaaS
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

266. Transparency
Alice
Transport Routing
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

267. Transparency
Harry Transport Routing
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

268. Transparency
Transport Routing
Mapping API
Tom Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

269. Transparency
Transport Routing
Mapping API
Dick
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

270. Transparency
Bob
Transport Routing
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

271. Transparency
Alice
Transport Routing
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

272. Transparency
Transport Routing
Mapping API
Development Platform
Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

273. Transparency
Transport Routing
Mapping API
Development Platform
Storage
Joe
Hypervisor Technology
Bare Metal Bare Metal Bare Metal

274. Transparency
Transport Routing
Mapping API
Development Platform
Storage
Joe
Hypervisor Technology

275. Transparency
rm
fo
lat
P
nt
Map e
pm
ping
API o
elg
evn
outi
Hype
RD
rviso t
spor
Sto r Tec
hnolran
rag To
e gy

276. Transparency
Bob Alice

277. Transparency
Bob Alice
Tom, Dick, Harry or Joe

278. Transparency
Joe
House House House

279. Transparency
Tom Security
House House House

280. Transparency
Dick
Security
House House House

281. Benefits & Risks of Cloud Computing
http://www.flickr.com/photos/rednuht/479370088

282. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

283. Part I
Why I.T. is
complex

284. Complexity
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty

285. Complexity
Common
Uncertain
Ubiquity
Novel
Low High
Certainty

286. Complexity
Common
Uncertain
Ubiquity
Deviation
Novel
Low High
Certainty

287. Complexity
Common
Uncertain
Ubiquity
Deviation
Differential
Novel
Low High
Certainty

288. Complexity
Common
Uncertain
Ubiquity
Deviation
Differential
Novel
Worth
Low High
Certainty

289. Complexity
Common
Ubiquity
Dynamic
Novel
Low High
Certainty

290. Complexity
Common
Ubiquity
Agile
XP / Scrum
Novel
Low High
Certainty

291. Complexity
Common
Utility-like
provision
of CRM
Ubiquity
Novel
Low High
Certainty

292. Complexity
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty

293. Complexity
Common
Defined
Ubiquity
Novel
Low High
Certainty

294. Complexity
Common
Defined
No Deviation
Ubiquity
Novel
Low High
Certainty

295. Complexity
Common
Defined
No Deviation
CODB
Ubiquity
Novel
Low High
Certainty

296. Complexity
Common
Defined
No Deviation
CODB
Ubiquity
Cost
Novel
Low High
Certainty

297. Complexity
Common
Defined
Ubiquity
Novel
Low High
Certainty

298. Complexity
Common
Prince 2,
Six Sigma
Ubiquity
Novel
Low High
Certainty

299. Complexity
Common
Prince 2,
Six Sigma
Ubiquity
Agile
XP, Scrum
Novel
Low High
Certainty

300. Complexity
Common
CRM
Ubiquity
CRM
Novel
Low High
Certainty

301. Complexity
Common
Six Sigma
Ubiquity
Novel
Low High
Certainty

302. Complexity
Common
COMMODITY
Ubiquity
Novel
Low High
Certainty

303. Complexity
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty

304. Complexity
Common
Different
Ubiquity
Methodologies
Novel
Low High
Certainty

305. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

306. Part II
The Paradox

307. Complexity ... Part II
Common
Prince 2,
Six Sigma
Ubiquity
Agile
XP, Scrum
Novel
Low High
Certainty

308. Complexity ... Part II
Common
Six Sigma
Ubiquity
INNOVATION
Novel
Low High
Certainty

309. Complexity ... Part II
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty

310. Complexity ... Part II
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty

311. Complexity ... Part II
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen

312. Complexity ... Part II
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)‫‏‬

313. http://www.sandowplus.co.uk/

314. Complexity ... Part II
Innovation Paradox
Survival today requires ‘coherence,
coordination and stability’ [order].
&
Survival tomorrow requires the replacement
of these virtues [disorder].
Salaman & Storey

315. Complexity ... Part II
Common
Order
Ubiquity
Disorder
Novel
Low High
Certainty

316. http://www.flickr.com/photos/privatenobby

317. Complexity ... Part II
Common
Six Sigma
Ubiquity
Novel
Low High
Certainty

318. Complexity ... Part II
Common
Ubiquity
Novel
Low High
Certainty

319. Complexity ... Part II
Common
Ubiquity
20% Rule
Novel
Low High
Certainty

320. Complexity ... Part II
Common
Rigorous defined
procedures
Ubiquity
20% Rule
Novel
Low High
Certainty

321. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

322. Things to watch ...

323. Things to watch
Application
Platform
Infrastructure

324. Things to watch
Competitive
Market

325. Things to watch
Data
Application
Standard
Platform Platform
Output
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

326. Things to watch
Platform

327. Things to watch
Technology
Platform
Vendor

328. Things to watch
Provider
Technology
Vendor

329. Things to watch
Provider
Technology
Consumer
Vendor

330. Things to watch
Provider
Technology
Consumer
Vendor
ISV

331. Things to watch
Provider
Technology
Consumer
Vendor
ISV

332. Things to watch
Provider
Technology
Consumer Locked-in
Vendor
ISV

333. Things to watch
Provider
Open
Consumer
Standard
ISV

334. Things to watch
Provider
Consumer EXTEND
ISV

335. Things to watch
Common
Feature
Differentiation
Ubiquity
Novel
Low High
Certainty

336. Things to watch
Common
Price vs QoS
Ubiquity
Novel
Low High
Certainty

337. Things to watch
Open
Source
Platform
Reference
Model

338. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

339. Part III
More Or Less ...

340. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

341. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

342. I’m in ur Internets
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

343. I’m in ur Internets
... web fohwr zero!!
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

344. More innovation
Common
Ubiquity
Novel
Low High
Certainty

345. More innovation
Common
Payroll
Ubiquity
Novel
Low High
Certainty

346. More innovation
Common
Payroll
Company
Web site
Ubiquity
Novel
Low High
Certainty

347. More innovation
Common
Payroll
Company
Web site
Ubiquity
Neuristic Kitten
Thing
Novel
Low High
Certainty

348. More innovation
Common
Dynamic
Ubiquity
Novel
Low High
Certainty

349. More innovation
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty

350. More innovation
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty

351. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

353. More innovation
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen

354. More innovation
“more efficient”

355. http://www.flickr.com/photos/radioflyer007/

356. More innovation
“more process”

357. More innovation
Common
Defined
Processes
Ubiquity
Novel
Low High
Certainty

358. More innovation
Common
COMMODITY
Ubiquity
Novel
Low High
Certainty

359. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

360. More innovation
Common
COMMODITY
Ubiquity
Novel
Low High
Certainty

361. More innovation
Common
Defined
Ubiquity
Novel
Low High
Certainty

362. More innovation
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty

364. More innovation
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

365. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

366. http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

367. More innovation
“innovate more”

368. http://www.flickr.com/photos/radioflyer007/

369. More innovation
“less process”

370. More innovation
“more process”

371. http://flickr.com/photos/jonnygoldstein/

372. Image from Oliver Twist,

373. More innovation
“ideas process”

374. More innovation
Common
Rigorous defined
procedures
Ubiquity
Skunk works
Novel
Low High
Certainty

375. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

376. Adopt a fast life ...

377. Fast life
Commoditisation
Bespoke Products Services
Innovation

378. Fast life
Bespoke Products Services
Innovation
Product
Competition

379. Fast life
Adoption
Laggards
Early
Time
Products

380. Fast life
Adoption
“Original” “New and Improved”
Time
Products

381. http://www.flickr.com/photos/mush2274

382. http://www.flickr.com/photos/mush2274/

383. Fast life
Diffusion of
Product
Innovation
Everett Rogers
( 1931 - 2004 )

384. Fast life
Common
Product
Ubiquity
Novel
Low High
Certainty

385. Fast life
Common
Product
Ubiquity
INNOVATION
Novel
Low High
Certainty

386. Fast life
Adoption
“Original” “New and Improved”
Time
Products

387. Fast life
Common
Widespread
Product
Ubiquity
Feature
Complete
INNOVATION
Novel
Low High
Certainty

388. Fast life
Common
Services
Product
Ubiquity
INNOVATION
Novel
Low High
Certainty

389. Fast life
Bespoke Products Services
Innovation
highly disruptive

390. Fast life
Common
Standard
Components
Ubiquity
Novel
Low High
Certainty

391. Fast life
Common
Standard
Components
Componentisation
Ubiquity
Novel
Low High
Certainty

392. Fast life
Common
Standard
Components
Componentisation
Ubiquity
Innovation
Novel
Low High
Certainty

393. Fast life
Common
Standard
Components
Componentisation
Ubiquity
Commoditisation
Innovation
Novel
Low High
Certainty

394. Fast life
Common
Standard
Components
Componentisation
Ubiquity
Commoditisation
Innovation
Novel
Low High
Certainty

395. Fast life
Common
Standard
Components
Componentisation
Ubiquity
Commoditisation
Innovation
Novel
Low High
Certainty

396. http://www.flickr.com/photos/mush2274/

397. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

398. Happy clouds ...

399. Happy Clouds
Three Rules happy

400. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.

401. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.
Easily switch between my machines
Rule 2
and a cloud provider.

402. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.
Easily switch between my machines
Rule 2
and a cloud provider.
Easily switch between cloud
Rule 3
providers.

403. Happy Clouds
Hypervisor
Bare Metal
Private Cloud

404. Happy Clouds
Easy
Hypervisor Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud

405. Happy Clouds
Competitive
Market

406. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com

407. End ...

408. Beyond End ...