Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, speaks to an audience on the importance of integrating a mobile strategy into your existing marketing push. With an increase in smartphone usage as well as mobile app usage, it pays for brands to be able to connect and engage on a mobile platform.
Growth of Mobile Industry: Launching A Mobile Strategy
1. PROJECT
THE POWER OF MOBILE APPS
DATE CLIENT
SEPTEMBER 1, 2011 ANYONE
Tuesday, September 20, 2011
2. Many are wondering if the app frenzy we
have been witnessing is just a fashion and, like
many others, shall pass.We do not think so.
-Stephanie Baghdassarian
Research Director, Gartner
Tuesday, September 20, 2011
4. FAST FACTS
100 MILLIONTH
IPHONE WAS SOLD IN
FEBRUARY OF 2011
Source: Apple, Financial Times
Tuesday, September 20, 2011
5. FAST FACTS
+200 MILLION ITUNES STORE ACCOUNTS -
APPLE CLAIMS THEY HAVE THE MOST ACCOUNTS
WITH CREDIT CARDS ANYWHERE ONLINE
Source: Apple, Financial Times
Tuesday, September 20, 2011
6. FAST FACTS
100
MILLION BOOKS DOWNLOADED FROM
Source: Apple, Financial Times
Tuesday, September 20, 2011
7. FAST FACTS
15 MILLION IPADS WERE SOLD IN THE FIRST
9 MONTHS OF ITS RELEASE
Source: Apple, Financial Times
Tuesday, September 20, 2011
8. FAST FACTS
OVER
15 BILLION
iTunes app
downloads
in 3 years
Tuesday, September 20, 2011
9. FAST FACTS
350,000
ANDROID UNITS
SOLD DAILY
Tuesday, September 20, 2011
10. WHAT DOES THIS MEAN IF
THIS TREND HOLDS?
2.45 M SOLD EACH WEEK
10.5 M SOLD EACH MONTH
127.75 M SOLD EACH YEAR
Tuesday, September 20, 2011
11. P.C.’S VS SMARTPHONES
Q1 2011
94 MILLION PC’S SOLD
100 MILLION SMARTPHONES SOLD
Q2 2011
85 MILLION PC’S SOLD
Source: guardian.co.uk
108 MILLION SMARTPHONES SOLD
Tuesday, September 20, 2011
13. MOBILE WORLDWIDE
5.3 BILLION MOBILE SUBSCRIBERS
THAT IS 77% OF THE WORLD POPULATION
SMARTPHONES SHOW THE
STRONGEST GROWTH IN MOBILE SALES IN 2011
BUT
THEY ARE STILL OUT NUMBERED BY
FEATURE PHONES 4:1
SOURCE: MOBITHINKGING
Tuesday, September 20, 2011
14. MOBILE US
82 MILLION
SMARTPHONES ARE IN CIRCULATION
TODAY IN THE US
1 IN 3 PEOPLE IN THE US
13 AND OLDER OWN ONE
THIS IS EXPECTED TO DOUBLE BY 2015
SOURCE: MOBITHINKGING
Tuesday, September 20, 2011
15. MOBILE WEB; USERS & 3G COVERAGE
HALF A BILLION
PEOPLE ACCESSED
MOBILE INTERNET WORLDWIDE IN 2009
USAGE IS EXPECTED TO DOUBLE
WITHIN
FIVE YEARS AS MOBILE SURPASSES THE PC AS THE
MOST POPULAR WAY TO GET ON THE WEB
SOURCE: MOBITHINKGING
Tuesday, September 20, 2011
16. DO YOU STILL THINK YOU DON’T NEED ANY
TYPE OF MOBILE PRESENCE?
SOURCE: MOBITHINKGING
Tuesday, September 20, 2011
17. MOBILE WEB USERS & 3G COVERAGE
25% OF MOBILE WEB USERS IN THE US ARE MOBILE-ONLY
2011 OVER 85% OF NEW PHONES WILL BE ABLE TO
ACCESS THE MOBILE WEB
1 in 5 GLOBAL MOBILE SUBSCRIBERS HAVE ACCESS TO
FAST MOBILE INTERNET (3G OR +)
SOURCE: MOBITHINKGING
Tuesday, September 20, 2011
18. SOCIAL & SEARCH FUELING THE GROWTH
Tuesday, September 20, 2011
19. US SOCIAL NETWORK USERS
TODAY 64% OF INTERNET USERS IN THE US
ARE SOCIAL NETWORK USERS.
Source: eMarketer.com
Tuesday, September 20, 2011
20. SOCIAL FEATURES INCREASE MOBILE USAGE
Real Time Social Features in Apps
has us constantly checking....
HAVE YOU CHECKED IN?
DID YOU SHARE WITH YOUR
FRIENDS?
WHAT WAS THAT SONG AGAIN?
Tuesday, September 20, 2011
21. MOBILE SEARCHES HAVE
QUADRUPULED
IN THE LAST YEAR
1 in 7 SEARCHES ARE NOW MOBILE
Tuesday, September 20, 2011
22. DID YOU KNOW....
71 % OF SMARTPHONE USERS THAT
SEE TV,PRESS OR ONLINE AD, DO A MOBILE
SEARCH...
WILL THEY FIND YOUR MOBILE PRESENCE?
Tuesday, September 20, 2011
23. EMERGING PLATFORMS
Foursquare’s User Growth
10,000,000
10,000,000
8,000,000
6,000,000
Users
4,000,000
2,000,000
1,000,000
100,000
0
August 2009 August 2010 June 2011
Source: Foursquare
Tuesday, September 20, 2011
24. EMERGING PLATFORMS
10 MILLION USERS
3 MILLION CHECK INS A DAY
CITYVILLE
115 MILLION SUBSCRIBED
10O MILLION USERS
51 MILLION USERS DEC 2010
IN 43 DAYS
23 MILLION USERS
Tuesday, September 20, 2011
25. BRINGING IT ALL TOGETHER
SOCIAL, MOBILE, SEARCH
+750 million active users
50% of active users log on once a day
130M+ USERS
People spend +700 billion minutes
OVER 350K APPS
per month on Facebook OVER 15 BILLION APP DOWNLOADS
GOOGLE HAS OVER 1 BILLION UNIQUE
USERS WORLDWIDE PER MONTH
Tuesday, September 20, 2011
26. THE SHIFT TO MOBILE USAGE
Tuesday, September 20, 2011
27. Last year's mobile data traffic
was three times the size of the
entire global Internet in 2000.
Source: Cisco Visual Networking Index
Tuesday, September 20, 2011
28. TIME SPENT ON MOBILE DEVICES
US consumers spend, on average, 155
minutes surfing the web or using
apps on their mobile devices per day.
Tuesday, September 20, 2011
29. US MOBILE APP VS WEB CONSUMPTION
Tuesday, September 20, 2011
30. US MOBILE APP VS WEB CONSUMPTION
ARE YOU STILL NOT SURE OF A MOBILE STRATEGY FOR YOUR COMPANY?
Tuesday, September 20, 2011
31. NUMBER OF APP DOWNLOADS
iTunes App Store
15 billion
Android
Market
4.5 billion
BlackBerry App World
1 billion
Tuesday, September 20, 2011
32. GLOBAL MOBILE TRAFFIC IN THE NEXT 5 YEARS
IN 2015
HTTP://YOUTU.BE/AE6M5QY54TO
Tuesday, September 20, 2011
34. MOBILE + NEW SERVICES = MASSIVE GROWTH
Location Based Services – Allows for real time retail/
service opportunities
Tuesday, September 20, 2011
35. MOBILE + NEW SERVICES = MASSIVE GROWTH
Price Comparison – Instant local & online price comparison
Tuesday, September 20, 2011
36. MOBILE + NEW SERVICES = MASSIVE GROWTH
Discounted Offers – Deep discounts drive foot traffic to local retailers
Tuesday, September 20, 2011
37. MOBILE + NEW SERVICES = MASSIVE GROWTH
Immediate Gratification – Instant digital products & content delivery
Tuesday, September 20, 2011
38. DID YOU KNOW....
M-COMMERCE REVENUES IN THE US ARE
EXPECTED TO HIT $6 BILLION BY THE END
OF 2011, GROWING TO $31 BILLION
BY 2016
m-commerce includes: mobile media and content, retail,
travel, coupons/deals, and services
SOURCE: FORRESTER JUNE 2011
Tuesday, September 20, 2011
39. FOUR out of FIVE US smartphone owners, use
phone to help with shopping.
79% use a smartphone to help with shopping
70% use phone in store.
SOURCE: GOOGLE/IPSOS APRIL 2011
Tuesday, September 20, 2011
40. OF THOSE:
54% LOCATED A RETAILER
49% COMPARE PRICES TO HELP DECIDE
44% READ REVIEWS AND PRODUCT INFO
46% CALLED A RETAILER
40% LOOKED FOR PROMOS AND DISCOUNTS
28% USED A DISCOUNT COUPON ON PHONE
SOURCE: GOOGLE/IPSOS APRIL 2011
Tuesday, September 20, 2011
41. 74% OF SMARTPHONE SHOPPERS HAVE MADE
A PURCHASE FOLLOWING RESEARCH ON PHONE
SOURCE: GOOGLE/IPSOS APRIL 2011
Tuesday, September 20, 2011
42. OF THOSE:
76% PURCHASED IN STORE
59% PURCHASED ON THEIR PC’S
35% PURCHASED ON THEIR SMARTPHONES
27% PURCHASED VIA A MOBILE SITE
22% PURCHASED VIA A MOBILE APP
SOURCE: GOOGLE/IPSOS APRIL 2011
Tuesday, September 20, 2011
43. THE AVERAGE ANNUAL SPEND ON MOBILE
PURCHASES WAS $300 USD.
SOURCE: GOOGLE/IPSOS APRIL 2011
Tuesday, September 20, 2011
46. WHAT DO SMARTPHONE BUYERS WANT?
JULY - SEPTEMBER 2010
33% WANTED AN IPHONE
26% WANTED AN ANDROID
13% WANTED A BLACKBERRY
JANUARY - MARCH 2011
31% WANTED AN ANDROID
30% WANTED AN IPHONE
11% WANTED A BLACKBERRY
Tuesday, September 20, 2011
47. NOW THAT YOU KNOW YOU NEED MOBILE PRESENCE...
Tuesday, September 20, 2011
48. WHY SHOULD YOU CONSIDER AN APP?
✓CONVENIENCE: promote up-to-date
content; push content from existing sources all through a
centralized channel; providing immediate access to useful
information.
✓ACCESS: connect to customers wherever they are;
allow users to engage with your brand at the touch of a button
24/7.
Tuesday, September 20, 2011
49. ✓BRAND LOYALTY: remain relevant and
visible to your audience; empower loyal
customers or supporters with a tool to spread
the word about your business or organization
✓THE “WOW” FACTOR: distribute a tool
that will get people talking; outperform expectations to win over
new brand evangelists--position your brand at the cutting edge
of mobile technology and innovation.
Tuesday, September 20, 2011
51. WHY IS MOBILE SO IMPORTANT
24/7
AFFORDABLE
FAST
PERSONAL
FUN
ACCESSIBILITY
EMPOWERMENT
Tuesday, September 20, 2011
52. WHAT TRENDS TO WATCH FOR:
HTML 5 VS NATIVE APPS
MOBILE HEALTH
ENTERPRISE TABLET ADOPTION
GLOBAL PENETRATION
THINK SOCIAL, BE MOBILE, ACT LOCAL
Tuesday, September 20, 2011
53. CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS:
WWW.SWEBDEVELOPMENT.COM
MAGALY@SWEBDEVELOPMENT.COM
210.617.7260
Tuesday, September 20, 2011