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2. How To Get The Most
Out of Twitter and
Trade Shows Social
Media for Exhibitors

3. You’ve decided to take your company to an
exhibition or trade show. You’ve got a
shiny new product to promote, and a custom built
exhibition stand that’s going to
get you noticed from across a crowded exhibition
hall.
But being there just isn’t enough. You need to make
sure
that the people that need to know about you being
there know about
you being there. And one of the best ways to do this
is via Social Media.

4. Social Media is playing an ever increasing role in
many businesses’ marketing efforts.
The viral nature of Social means that it can have
tremendous value when it comes to
building and promoting your brand.
It is a fantastic way of not only building
relationships
with your existing customer or client base, but
also engaging with potential new clients.

5. Twitter for exhibitors
Still huge, and showing no sign of falling
out of favour,
Twitter is great for events as your updates
are so short.

6. A few weeks before the event, see if there is
an event “hashtag” you can follow.
You might find this on the event website, or
the event organizers may Tweet it out ahead
of time.
You can then use this “hashtag” in a variety
of different ways

7. See who else is talking about the
event.
There might just be some potential
customers or clients in there.
And you can also find out if your
competitors are going along.
Keep track of updates regarding the
event: guest speakers,
arrangements, advice…

8. During the event, you can Tweet using the
hashtag. That way people at the event can
see you’re there.
If people can’ attend, they may still be
following the hashtag for news and updates.
After the event, use it to thank people for
visiting your stand, to thank the organisers,
or to offer or ask for feedback.

9. Facebook for exhibitors
What would a post on Social Media
be without at least a mention of
Facebook?
The Social behemoth is still the most
widely used social network.
And because it is so widely used, you
need to make sure you’re making the
most of it.

10. If the event you’re attending has its own
Facebook page, You may get access to
exclusive content if you do this too! Join in
the conversation on the event’s Wall. On
your page, post content about the
event, such as photos of products you’re
promoting, links to news items or your blog
posts about the event, or info about any
promotions or special offers you’re running
on the day.

11. Pinterest for exhibitors
Now the third most popular Social
Network on the Internet (in the USA at
least), Pinterest is a place where users
can “pin” and “repin” things they like, be
they images, links, videos, ideas, pretty
much anything. Why not try creating a
Pinterest board for your company, and
pinning information about the exhibition
there, such as date, time, venue, location
of your stand, photos of products, etc.

12. You could also pin photos of staff who
will be on your stand, along with
personal messages.
And if you see anything you like about
the event on other users’ boards, repin
it. That user will be notified that his or
her content has been repined, and may
well head your way to find out more
about you.

13. There are so many ways that you can
use Social Media to promote your
attendance at an exhibition.
But remember, too much self
promotion is annoying to your
followers and fans, so don’t post
updates every five minutes. And keep
your content varied across the various
platforms.
Nobody wants to see you post exactly
the same things everywhere.

14. Author bio: Helen Laird writes for
Astro Exhibitions, a firm of exhibition
stand designers based near
Manchester, UK.
Astro design and build exhibition
stands for companies from all over
the world, at venues right across
Europe. Their exhibition stand
portfolio includes clients such as
Casio, Shell and BASF.