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2. The Value Of
Facebook Real
Time Insights

3. Much of the reason that
marketers have an an interest
in social media is the immediacy
of the feedback that they get
from consumers through this
channel.

4. Many forms of marketing involve
a large investment of both time
and money before the company
will get solid feedback about
whether what they are doing is
working and having an impact on
how people feel about the brand.

5. In contrast, interactions over
social media can bring immediate
responses from real consumers
that can guide further decisions
before a campaign has gone too
far off track.

6. While Facebook has long provided
page owners with the opportunity
to view valuable demographic
information about who was visiting
and connecting with their pages, for
a long time they undermined the
value of the data that they were
providing by not updating it as
quickly as they should have.

7. Even people who were trying to
watch what was happening with
their pages very closely might not
get a meaningful update for days at
a time, which was a tremendous
source of frustration.

8. What is the New Facebook
Real Time Insights?
The company has finally taken
action to correct this by
implementing Facebook real time
insights.

9. Where social media marketers
might have previously had to wait
as much as four days to get access
to information about how a post
was performing in terms of
engagement and addition, that
same information may now be
available in as little as 5 to 10
minutes.

10. After making a post, it is now
possible for a marketer to get
almost immediate feedback on how
much attention the post is
attracting and how much people
appear to be engaging with it.

11. Based on this, they can take actions
like deciding which posts to pin to
their timeline as highlights while
the content is still fresh and
meaningful to their fans. On the
other hand, something that does
not appear to be getting the desired
response can be changed.

12. The key to the value of Facebook
real time insights is that it offers
marketers the chance to access
analytics at a time when the data is
fresh enough to allow them to
make decisions that are going to
have an immediate impact on their
relationship with the consumers
that they are attempting to engage
with.

13. They have never before had the
opportunity to tweak their posts
within minutes of putting them up
based on whether people appeared
to be taking an interest in clicking
on them or sharing them with their
friends and family members.

14. For social media marketers who are
willing to invest in fully taking
advantage of the platform for
creating connections with users,
Facebook real time insights can be
called a game changing addition
without any exaggeration.

15. Whether they want to know how
many people have seen a post, how
many people have shared it, who
was sufficiently drawn in to click on
it, or even who responded
negatively (with actions like unliking
a page or reporting a post as spam),
marketers have never had access to
this much feedback about the
results of their efforts and been
able to get at it so quickly.