For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topics/blog/

2. Tune In To Success –
How to Use YouTube
to Promote Your
Business

3. If you have been working to promote
your business online, you have likely
tapped into the usual channels of
social media such as Facebook,
Twitter and LinkedIn. However, have
you been using YouTube to its full
potential for business promotion?

4. YouTube is not just for watching funny
videos of kittens and puppies, it can
actually be one of the most powerful
SEO and promotion tools at your
disposal.

5. In fact, many people don’t realize that
it is the second largest search engine
in the world. If you know how to use
YouTube properly to promote your
business you can use it to leverage
more sales and share your brand with
the world.

6. The great thing about YouTube is that
there is no need to have a
professional production studio or an
expensively filmed video. Some of the
most popular videos on YouTube are
not professional,

7. they are simply a guy or a girl who
gets in front of the camera and talks
passionately about what he or she
knows the best. The most important
thing is that the content is engaging,
entertaining and it offers something
of value to the viewer.

8. If you want to tune into the power of
YouTube to promote your business,
here are some great tips that will
help you get started:

9. Do your research. The first step is to
find out what works online. Spend an
afternoon watching the most popular
YouTube videos and figure out what
works. Which videos in your niche
have the most views, comments and
highest ratings?

10. You will probably notice that the most
popular videos are ones that are
funny, interesting or useful. Think
about how you can present your
product or service in a way that
matches these videos.

11. No one wants to sit there and be
advertised to, so don’t create a video
which is strictly promotional. Try to
offer something of value to your
viewer, whether it is entertainment or
information. For example, you could
create a helpful “How To” video for
your product.

12. YouTube allows you to create a
channel which will reflect your brand
and help you to engage with others.
Once you do, make sure that you add
the direct URL of your channel to your
marketing and social networking
profiles.

13. Remember that YouTube isn’t just a
video sharing website; it is also a
social network. Take the opportunity
to interact with people, add
friends, join groups, send messages
and make as many connections as
you can.

14. Look at some of the most popular
videos in your niche and see if it
would be appropriate to make a video
response to them. This is a way of
joining in the conversation and it can
help you to piggyback off the traffic
which these videos receive.

15. Give your viewers a clear call to
action after viewing your video. Do
you want them to visit your site
afterwards? Include a link in the video
or in the description box. You can also
encourage them to watch your other
videos, subscribe to your channel or
sign up for your mailing list. However,
be careful not to be too pushy as this
will put people off.

16. If at all possible, upload your videos in
HD. They look so much more
professional and HD videos have been
shown to outrank standard definition
videos every time.

17. Make sure that your YouTube video
is keyword optimized so that users
will find it when they are searching.
Use the relevant keywords in the
video description as well as in the file
name of the video.