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2. Why Social
Media Courses
Can Work for
You?

3. Social media courses are gaining
incredible popularity. And why
not? While it took decades for TV
and Radio to amass 100 million
viewers, it’s taken social networking
sites less than 1 year to do the
same. So how does social
media affect you?

4. Do you want to know about latest
method on how to increase customer
loyalty in your business?
Do you want to increase your
ability to engage with current and
potential customers?

5. Do you want to know a way to
expose your business a billion people
world wide without breaking the
piggy bank?

6. If you haven’t created and
implemented successfully a social
media marketing plan, then it’s time
that your business discovers the
fastest growing trend in small
business advertising – social media
marketing.

7. Social Media Courses | Why
are they important?
Facebook is expected to hit one billion
users by the end of this year. It has
taken Google+ about 7 months to
exceed 100 million users and is
projected to be around 400 million by
the beginning of 2013. YouTube has
over 1 trillion uploads a year.

8. Do you see an opportunity from
these social media statistics for you to
obtain potential customers from this
pool?

9. Absolutely, but only if you know what
you are doing. Social media courses are
designed to teach small businesses on
how to best capitalize on this
trend. Here are some examples of
social media courses you should take if
you want to succeed in business:

10.  How to set up the basics
your business should have its own
business page on Facebook, Twitter,
LinkedIn, and Google+ at the
minimum. How do you set up and
optimize? Which type of social site is
best for your particular business?

11. How to use video marketing
understanding how to create, optimize,
and interact on YouTube is incredibly
important. Not only do most people
prefer to watch video over reading text,
but the SEO benefits are incredible as
well.

12. How to market to your direct
targeted audience
understanding how to utilize PPC (Pay
Per Click) ads in your marketing plan will
allow you to get your message out
efficiently to the exact demographic
that you are seeking. While there is a
financial investment for PPC, the results
should offer you a positive return
quickly.

13.  How to get found
if you have a brick and mortar business,
then you will want to get your business
listed on as many online local search
directories as possible. What are online
local search directories? Imagine Yellow
Pages on the Internet (except people use
them). Google Pages, Yelp, and Yahoo
Local Listings are a few examples. You’ll
want to know dozens more and how to set
up for best search results.

14. How to combine social media
optimization with search engine
optimization
how does Google social search, tweets,
and Facebook posts interfere with SEO?

15. How to combine social media
optimization with search engine
optimization
how does Google social search, tweets,
and Facebook posts interfere with SEO?

16. The answers to these questions are the
difference between having a thriving
social media marketing campaign or
losing business to your
customers. That’s why you need to take
social media courses designed to show
you the ‘how tos’ of social media.

17. Social Media Courses | What
should I look for?
You will probably pay anywhere from a
$1000 to $20,000 social media
courses. The deviation comes from
whole training program, the speaker,
the company running the course or
possibly the follow-up and/or training
offered.

18. If you want to grow your own business
or the business for which you work
through social media, then educating
yourself in social media courses is the
best first step to take.
Here are some of the items you should
look for prior to purchasing any social
media courses:

19. Video training- video training is
important for two reasons:

20. Dynamic industry
social media is an ever changing
business, where social networking sites
are constantly updating. Print social
media courses will be obsolete by the
time they hit the stores. Also, it’s much
easier to learn from a video
demonstration than read instructions.

21. Proof company is an expert
if you’re watching a series of ‘how to’
videos, then the people conducting the
videos are obviously practicing what
they preach. When deciding on from
which of the many social media courses
to choose, keep in mind that you’ll want
to learn from an expert who’s practicing
in the field in which he teaches.

22. Preview
a good social media course should
provide you with some example of their
training for free. Maybe it’s an eBook or
even access to a free video series. The
point is to demonstrate for free the
quality of their information. If the free
stuff is good, imagine how good the
social media courses will be?

23. Guarantee
finding online social media courses with
guarantees is rare because most
companies very seldom will allow
people to access their training and then
refund them their money. But this is the
sort of moxie I look for in a social media
marketing company. If they’re brave
enough to offer a guarantee, then the
quality of their education must be good.

24. Implementation Software
social media courses can provide great
information. But great information is
only good if put to use. That’s why I
recommend looking for social media
courses that also offer social media
management tools.

25. Social media management tools allow
for individuals to put their knowledge to
work for them. After all, you can learn
all you need to on how to farm, but if
you don’t have the right tools or
equipment, you’ll never get started.

26. Testimonials
social media courses testimonials are
very key. Any company can say they’re
the best, but I like to hear it from others
instead. I tend to trust them more. If
you can’t find any testimonials about
social media courses, then you should
probably keep looking.

27. Various experts are stating very bluntly
the following observation: if your
business is not connected with Social
Networking Sites, then in 3 to 5 years
time, you will not possess a business. If
you don’t know how to create and
implement a social media marketing
plan, then it’s time to get enrolled in
some social media courses.