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2. Why Social Media
Would Work as a
Payment
Platform?

3. The concept of social media commerce
and social media as a primary payment
platform seems laughable to many
people today. Why would I use
Facebook or Twitter for purchasing
things when I already have cash or
credit cards?

4. That’s the most common question
asked about the topic, but there are
actually very good reasons as to why
social media could make a great
commerce platform.

5. Why Social Media Would Work as a
Payment Platform? | Existing
Integration
One of the benefits of a social media
payment method is that it is already
integrated in our lives. The problem
with so many mobile credit card
systems and apps is that it is hard to
have people adopt the technology.

6. Storing credit cards and paying with
them through your smartphone is
confusing to people and thus harder for
people to accept. But social media is
already a huge part of our lives. We
tweet and update our statuses from our
mobile devices almost every day and it
has become the norm for us.

7. Why Social Media Would Work
as a Payment Platform? |
Simplicity
Social media could also provide a
simpler way of paying. Take a
hypothetical situation. You’re out at
your favorite coffee shop and have just
bought your usual morning coffee.

8. To pay for it you simply whip out your
phone while it is being brewed, tweet at
the coffee shop with your item of
purchase and payment is automatically
sent to the shop from your bank
account. And this isn’t some sort of
future technology. Chirpify is currently
testing these waters with their Twitter
based payment system.

9. Why Social Media Would Work
as a Payment Platform? | Better
Organization
One of the biggest problems with credit
cards is tracking your payments. When
the time comes to plan out a budget
and you want to see where your money
has been going, even the best
cards aren’t too accommodating with
seeing all of your transactions.

10. But with social media you can look back
on your purchases at any time. With
Twitter you can even organize all your
purchases through hashtags at the time
of purchase. This way you can put
purchases into categories of food,
clothing, or even more specific such as
morning coffee, weekly movie, or things
of that nature.

11. Social media payment isn’t going to
happen overnight, but with the benefits
it can provide and the successes of
startups like Chirpify it is no longer just
some laughable thought to be ignored.