Kaye Sweetser discusses using social media for public relations. She defines social media as content creation and sharing using tools like social networks, blogs, podcasts, and wikis. She recommends that PR professionals use social media for both internal communication through wikis and social bookmarks, and external communication by listening to public conversations on sites like Twitter and talking to publics through blogs and social networks. Sweetser acknowledges it may be an uphill battle to integrate social media but could decrease work by properly using these tools. She provides resources for teaching oneself about social media use in PR.

2. Connecting publics: Using Social Media Kaye D. Sweetser, Ph.D., APR University of Georgia [email_address] http://kayesweetser.com

19. Contact me! [email_address] . edu http: //kayesweetser .com 706-542-2409