2. INTRODUCTIONINTRODUCTION
• What is an Entrepreneur?What is an Entrepreneur?
““ An entrepreneur is some one who is a risk taker and isAn entrepreneur is some one who is a risk taker and is
ready to face challenges.”ready to face challenges.”
• What is Women Entrepreneur?What is Women Entrepreneur?
““ It may be define as a woman or group of women whoIt may be define as a woman or group of women who
initiate, organize and run business enterprise.”initiate, organize and run business enterprise.”
Government of India has defined women entrepreneursGovernment of India has defined women entrepreneurs
as an enterprise owned and controlled by a womenas an enterprise owned and controlled by a women
having a minimum financial interest of 51 % of the capitalhaving a minimum financial interest of 51 % of the capital
and giving at least 51% of the employment generated inand giving at least 51% of the employment generated in
the enterprise to women.the enterprise to women.
3. ROLE OF A WOMENROLE OF A WOMEN
AS A ENTREPRENEURAS A ENTREPRENEUR
• IMAGINATIVEIMAGINATIVE
• ATTRIBUTE TO WORK HARDATTRIBUTE TO WORK HARD
• RISK TAKERRISK TAKER
• ABILITY AND DESIRE TO TAKE RISKABILITY AND DESIRE TO TAKE RISK
• PROFIT EARNING CAPACITYPROFIT EARNING CAPACITY
4. WOMEN ENTREPRENEURSWOMEN ENTREPRENEURS
OFOF
INDIAINDIA
"My vision is to grow into a global bio therapeutics company with very
innovative and proprietary products and technologies."
- Kiran Mazumdar Shaw, CEO, Biocon
“Seeing your own production being aired is a great kick and the fact that
most of them figure among the top ten TRP rating makes me feel
wonderful.”
- Ekta Kapoor, Creative Director, Balaji Telefilms
"I do not sell products. I sell an entire civilization in a jar."
- Shahnaz Husain
5. BARRIERS FACED BYBARRIERS FACED BY
WOMENWOMEN
ENTREPRENEURSENTREPRENEURSLack of Working CapitalLack of Working Capital
Socio – Cultural BarriersSocio – Cultural Barriers
Marketing problemsMarketing problems
Absence Of EnterpreneurialAbsence Of Enterpreneurial
AptitudeAptitude
10. SUGGESTIONS FORSUGGESTIONS FOR
GROWTH OF WOMENGROWTH OF WOMEN
ENTERPRENEURSENTERPRENEURS
1.1. Change In AttitudesChange In Attitudes
2.2. TrainingTraining
3.3. Self Recognition & Decision makingSelf Recognition & Decision making
AuthorityAuthority
4.4. Provision Of AmenitiesProvision Of Amenities
5.5. Inculcating Marketing skillsInculcating Marketing skills