Swetha Dubbaka is a Visual Designer with good work experience in providing design solutions for a variety of industries. She has good experience in User Interface & Interaction design for Web based applications, Corporate Web sites, Logo designs, Intranet portals using Adobe Photoshop CS, Adobe Illustrator CS, Dream weaver and good familiarity of HTML, DHTML, CSS etc. Expertise  Creative approach, Client Requirements gathering, Advertising Conceptualization, Brand Development, Photography, Capable of working independently as well as part of a team, good sensitivity on color implementation & Brilliant visualization power. Responsibilities as a Visual Designer  Implemented user interface designs from conceptualization through prototyping and helping the team until implementation.  Responsible for development of UI design. Works closely with the software developers throughout the development process to refine usability features, such as font size and buttons.  Designing New User Interfaces / concepts based on the requirements.  Played a key role in the design layout of entire web applications. Sample Engagements: Website design for Leading Companies  Visual Design Research and Visual Design Concepts  Created unique and brand conscious visual design concepts for their Global Website to improve user experience. Application design for Leading Companies  Visual Design Research and Visual Design Concepts  Created Master Page layouts and User Controls GUI design  Touch Screen UI design for Kiosk for Logistics Industry  Mobile and Tablet Apps (Android and iOS) Other projects include visual designing for multiple projects across platforms and verticals in both: Website and Web Application domains.

1. Portfolio
Swetha Dubbaka
User Interface/ User Experience Designer

2. Overview
Name:
Swetha Dubbaka
B.Tech - Mech
Education:
Expertise:
Certified Visual Design & Web Design from NIMSM
(National Institute of Micro, Small and Medium
Enterprises)
Creative approach, Client Requirements gathering,
Visual Conceptualization, Brand Development,
Photography, Capable of working independently as
well as part of a team, good sensitivity on color
implementation & Brilliant visualization power.
Major Roles:
Visual Designer, Graphic Designer, Visualizer, Usability
Analyst.
Skills:
Software:
Adobe Photoshop, Adobe Illustrator, Corel Draw,
Adobe InDesign, MS Office tools, Adobe Dream
Weaver, Sharepoint Designer (Working Knowledge)
Summary:
Good experience in Web, Graphics, Visual design and UI design. Experience
includes complete development of UI for web applications and websites
including conceptualization, design and development of user interfaces.
Exhibiting a strong visual design sense with a focus on purpose driven
interfaces, and an eye for good typography, composition, and use of color.
Responsible for development of UI design. Working closely with the software
developers throughout the development process to refine usability
features, such as font size , buttons etc.
Passionate about creative world and gained experienced in different subjects
like Brand development, Advertising, Visual merchandising, Concept
Visualization and executions including Logo designing, Business Cards, Poster
Designing, Brochures. Newsletters, Photography, Hand drawings, Template
mock ups, Web Designing, Animations, for information technology industry:
Technical Diagrams, GUI designing, Presentations, graphics and Illustrations.
Detail-oriented, self-organized, and an obsession for consistency. Capable of
taking a project through its full life cycle - from defining and documenting
business rules and requirements, through market research and competitor
analysis, to interaction design and
prototyping, developing, testing, production release and ongoing
maintenance of the product.
2

3. Openings
Interaction Design Ipad Application
This Project was designed for a design association
dedicated to collaborate the professionals in the interaction
field. It talks about the discussion forums, support groups
and contains a whole repository of resources widely used
in the Interaction Design Arena.
Responsibilities:
Conceptualization and visualization, Create
design plan and guidelines,
Coordinate and lead visual design effort
delivery, Create visual designs.
3

4. MMFSA
Interaction Design Ipad Application
This Project was developed to maintain a single multi-level
customer hierarchy within which all customer accounts and
outlets exist.
Responsibilities:
Conceptualization and visualization, Create
visual/design plan and guidelines, Coordinate and
lead visual design effort delivery.
4

5. ICL
International Freight Forwarders
This Project was conceptualized for ICL ( international
Freight Forwarders ), a budding company in the freight
industry. A sample login page mockup for admin group and
the main home page are displayed in the mockups.
Responsibilities:
Conceptualization and visualization, Create
design plan and guidelines,
Coordinate and lead visual design effort
delivery, Create visual designs.
5

6. Entrepreneur ( Mobile Version)
Entrepreneur Business Consortium
A mobile concept for an start-up organization called (
Entrepreneur Business Consortium) was created to support
mobile versions. The sample lets users find out about the
company details and navigate across sections for detailed
information.
Responsibilities:
Role was to implement user interface designs for clients
mobile strategy.
6

7. LDX ( RWD concept )
The Client was seeking a customer facing solution which
should also be responsive in nature. We have come up with
two style themes and mockups to show case which
branding guidelines the client would like to implement.
Responsibilities:
Conceptualization and visualization, Create
design plan. Guidelines and Visual Designs.
7

8. Business Reports
This project about the XXX sales trends and it represents
the Geography, Product and Dimension group charts.
Responsibilities:
Conceptualization and visualization, Create
design plan and guidelines,
Coordinate and lead visual design effort
delivery, Create visual designs.
8

9. Wiki Style
Application Portal
This is an internal site helping client navigate all his internal
data segments. The application showcases the wiki style
layout which enables easy navigation across sections.
Responsibilities:
Role was to implement the user interface designs from
conceptualization through prototyping, also support the
development team until final implementation.
9

10. Metro Design Application
The Client was seeking a customer facing solution that will
allow customers to initiate support requests via a webbased portal. This portal will interface with the company’s
CMS Next application.
Responsibilities:
The design of the website was beautifully rendered in
metro style. Apt icons were done best suiting the styling
following the branding guidelines of the company.
10

11. Application Portal
This project was for an internal segment showcasing
forecast, transit ( inward / outward), departure details. This
has been designed based on the inputs given by Business
and users.
Responsibilities:
Role was to implement the user interface designs from
conceptualization through prototyping, also support the
development team until final implementation.
11

12. Application Portal
This project was for an online web application focusing on
the “nursery” needs of the client. It showcases a carousal
component and other important segments of the pages.
Responsibilities:
Role was to implement the user interface designs from
conceptualization and support the development team until
final implementation.
12

13. Thank You