This was for an ed session that was

1. Engaging First-Year Students on Facebook
Before, During, and After Orientation
@tomkrieglstein #TOMATHY @kathy_petras

2. Poll
How comfortable are you with using Facebook for your job?
Fred Flintstone Mark Zuckerberg
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3. One Student’s Story
(video removed)
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4. 65% more
76%
pre-orientation
comfortable increased
transition excitement
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5. 93%
of students have accounts:
@tomkrieglstein #TOMATHY @kathy_petras

6. 63%
login everyday:
@tomkrieglstein #TOMATHY @kathy_petras

7. 5,000,
9,512
minutes per day
000,000
Years Per Day

8. STAFF STUDENTS
1. In person 1. Facebook
2. Phone 2. Texting
3. Inst. Email 3. IMing
4. Texting 4. Per. Email
5. IMing 5. Phone
6. Facebook 6. In person

9. 98%
of colleges have Pages:
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10. .36%
Average Level of Page Engagement
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11. 4 Myths of Social Media
1) It doesn’t cost anything
2) There’ll be instant payoff
3) You need to be on every tool
4) Social Media fixes a crappy “product”
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12. Q: How Many Facebook Pages
Do You Manage/Oversee?
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13. History
Current Usage
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14. Current Usage
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15. Current Usage
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16. History
Current Usage
Staffing / Managers
Student Feedback
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17. Student Feedback
3 4
Scale of 1-5 Why Joined?
85
meet answer % 60 55
other questions % %
students about BW
meet BW questions
people info answered
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18. Groups vs Pages
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19. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy
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20. Additional Considerations
Accessibility
Community Standards
Privacy / Information Shared
Allowing for “Organicness” of Group
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21. “Organicness”
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22. Recommendations
1) Content For All Your Leaders
90-9-1 Rule ∑U
edges e
e We d e Longer Answers
Simple
Engagement
2) Maximize Your Time
Hootsuite Hosts Repurpose
3) Tacking Success Likes
Interactions
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23. Positive Interactions
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24. Positive Interactions
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25. Positive Interactions
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26. QUESTIONS
thoughts?
feelings?
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