1. Blog and Social Media Marketing Strategy
Worked with a Fortune 500 software company to create a strategy identifying social marketing
opportunities. The client's goal was to use less traditional marketing vehicles to communicate their unique
value proposition to customers.
CHALLENGES
 Help client explore the use of social media as a means to engage in a conversation with
customers
 Establish value by providing greater access to technical, product, and solution based information
via Forums, Blogs, Communities and other social tools
 Enable client to communicate a unified business/value proposition
 Monitor the conversation ecosystem: Radian6
 Identify the online influencers and determine the most effective way to work with them
Measurement KPI’s
2,500 blog views in first quarter 50,000 visitors to new web site
Six media references of product Two speeches at industry conferences
Increase leads 30% Increase Klout.com 20 points
SOLUTIONS
 Conducted market research and quantitative studies to understand how social media is used in IT
and the software industry
 Assessed industry and corporate web site to develop best practices in user interface and social
marketing execution
 Created social media user profiles to guide social marketing recommendations, mapping back to
user needs
 Created a social marketing plan for the client
RESULTS
 Exceeded all measurement KPI’s
 Successfully launched the first "corporate blogger" for client and currently the client is in progress
of launching an extended blogging program
 Expanding upon current Social Media marketing strategy