Chris, our Head of Marketing presented at Agile Vietnam.

1. http://www.imediaconnection.com/images/content/shutterstock_49339171.jpg
How to apply Agile in Marketing
Christoph Kruppa
Agile Vietnam, September 2012

2. Marketing Management
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Cloud.jpg

3. Recent Developments
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4. Recent Developments

5. Challenges in Marketing today
A 2011 IBM study of more than 1,700 CMOs revealed that
most of them feel underprepared to manage the impact
of key changes in the social media landscape.
http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/
http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg

6. Challenges in Marketing today

7. A solution?
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content/files/2011/12/done.jpg
Jim Ewel, agilemarketing.net:
Get More Done. Adapt to Change. See
Measurable Results.

8. Agile Marketing
Responding to change over following a plan
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Engagement and transparency over official posturing
Getting out of the building over formal market research

9. Agile Marketing

10. Marketing in swiss IT bridge

11. Backlog & Activities

12. Iteration
Planning

13. Execution & Daily StandUps

14. Key Performance Indicators

15. Retrospective
http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg

16. Challenges
• Visible targets in organisation
• Retrospectives with clear action
• Definition and Splitting of Roles
• The big picture
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17. Benefits
• Get more done! • Transparency
• Adapt to changes • Self organised team
• Result driven
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18. Chris Kruppa
chris@agilevietnam.org