10. CONSTRUCTION 08 G2 KEYBOARD 12 G2
A
13
31
B
18
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
C
2 5 2
D
12
E
1 2
F
9
20
G
11
T7
H
I
A= 28.9%
J B= 14.8%
C= 14.4%
D= 21.2%
E= 77.0% SPACEBAR
F= 6.7%
K G= 11.6%
H= 20.8%
I= 40.2%
J= 0.7%
L
K= 6.7%
L= 15.5%
M= 6.0%
N= 49.8%
O= 8.8%
M P= 2.1%
Q= 0.0%
R= 30.0%
S= 34.2%
T= 24.73
N
U= 18.3%
V= 3.8%
W= 8.1%
X= 0.0%
O Y= 0.7%
Z= 3.8%
E N Y
P
Q
R
S
T
U
V
W
X
Y
T5
Z
11.
12.
13.
14.
15. 1962 für jedes Produkt ein farbiger
lauf des Medikaments dargestellt, bei
dem auf eine spannungslösende eine Kennstreifen eingeführt und der 304
stimmungshebende Phase folgt: die Produktname grösser gesetzt (Max
Patientin wird entspannt in der Kugel 189
stehend sowie die Kugel sprengend
Schmid). Nach der Fusion mit CIBA
gezeigt. Insgesamt visualisiert die 1970 kommt die reine Einheitspackung
Einführungskampagne mit der erneut zum Zug.
einfachen Strichrasterfotografie des
Kugelmotivs, der Groteskschrift und
der Beschränkung auf eine klare Farbe
pro Drucksache das Thema sehr � 304
nüchtern. Anonym
Siosteran Geigy
CH/CH, vor 1950, Glasröhrchen
� 188 Offset auf Papier, 6.3 x 1.8 Ø cm
Roland Aeschlimann, Nelly Rudin (Motiv)
Insidon Geigy
190
CH/IT, 1961–63, Ärztemuster � 305
Offset, 7.5 x 10.9 x 2.7 cm
Enzo Roesli
� 189 Siosteran Geigy
Anonym CH/CH, 1953-55,Verkaufspackung, Faltschachtel
Insidon Geigy/en médecine générale
[in der Allgemeinmedizin]
Offset, 3.6 x 5.5 x 3.6 cm
25
CH/CH, ca. 1963, Werbeprospekt
Offset, 23.3 x 16.4 cm � 306
� 190 Max Schmid
Max Schmid, Nelly Rudin Siostéran Geigy
[für Ihren Problem-Patienten... ] Insidon Geigy/ CH/CH, 1959, Verkaufspackung, Faltschachtel
beruhigend angst- und spannungslösend 191
stimmungshebend befreiend Offset, 6.9 x 2.6 x 2.5 cm
CH/CH, 1962, Zeitschrift, Doppelseite mit
zweiseitigem Inserat
Buchdruck und Offset, 29.4 x 41.2 cm
� 307
Max Schmid
� 191 Siosteran Geigy
Harri Boller
OP Insidon [in: Muster-Scheckheft 2/62 Geigy] CH/CH, ca. 196, Verkaufspackung, Faltschachtel
CH/DE, 1962, Bestellblock für Ärztemuster Offset, 2.5 x 7.3 x 2.5 cm
Offset, 8 x 45.7 cm
� 192
Nelly Rudin 306 307
Insidon Geigy/apaise/suprime anxiété et tension/
relève l’humeur/soulage [beruhigend angst- und
spannungslösend stimmungshebend befreiend]
CH/CH, ca. 1962, Werbekarte
Offset, 13.6 x 29.7 cm
192
104
157
16. en
bizid-Packungen
Markt
ahre 1950er Jahre
der
ur Pharma –
n für die Schäd-
d-
mittel überarbeitet.
itet.
zide auf DDT-Basis
Basis
esarex – aber
Gesin waren schon
chon
en auf dem Markt.
rkt.
en kamen die Insek-
nsek- sowie die
Basudin
die
azu. Typografisch
fisch in einer
jede
be, ersetzten die
sdie gestalteten
His
en
einheitlichen
dukt- und der
5 sind linksbündig
o, dass sich der
dig
ernken über den
echten Textspalte
eisten Packungen
alte
lige Schädling
gen
. Das Packungs-
7 den Schweizeri-
s-
Hervorgehoben
zeri-
Charakter der
envon jenen für die
r 330 332
scheidet, sowie
r die
e Seriencharakter. 330 332
e
kter.
chtel
329
chtel
329
chtel
achtel
chtel
331 333
331 333
18. Corporate Diversity
Corporate
Diversity
Lars Müller Publishers
Museum für Gestaltung Zürich
Swiss Graphic Design
and Advertising
by Geigy
1940–1970
Museum für Gestaltung Zürich
Lars Müller Publishers
ISBN 978-3-03778-160-9
30. A COLOR 2 B COLOR 2 / FORM 1 C COLOR 2 / FORM 2 D COLOR 2 / FORM 3 E COLOR 2 / FORM 4 F COLOR 2 / FORM 5 G COLOR 2 / FORM 6
249 Posters Blank Print 66 Posters Print 31 Posters Print 4 Posters Print 4 Posters Print 4 Posters Print 4 Posters
31. NORM POSTER WALL
A E R H A T R H A T H A R E E A T A H A R T E A R T H E T E R E T H A E T H T E
R H A E H E A T R E A T A H E A T E H R A E R H R E A H T H E A R T A E R H A
E T A R A R H E H E A R T H E A R H E T E A T E T E A H H A R T E T A E H A T A E
R H A T E A R A R T R E R A E T R E A T A R A H R E T A R A H E R R T A E R T
A T R E H A T A R H E R T E H T R R H E T H E A T R E H A E R H E T E R T E R E
R H E R A T H E T A R T H R R E A T A H A E A T H T H R E R H R T A R A H R A H R T
T H T E R H A T E H E R H A R E H A T R H R E H T A E H A E T A H T E T H A T E A
H E T R A E R E A T H A E A H T R E T R H A T E A E R T E R A T A E H R A E R H A
T E A T R T A R E H R T R E R R T H A E T H R E H R A E T R H R T A E E R A E
32.
33.
34.
35.
36. A E H R T
I COLOR 3 II COLOR 3 III COLOR 3 IV COLOR 3 V COLOR 3 VI COLOR 3
249 Posters Blank 249 Posters Blank 249 Posters Blank 249 Posters Blank 249 Posters Blank
38. COLOR 1
COLOR 1
Print 396 Posters
COLOR 2
A COLOR 2 B COLOR 2 / FORM 1 C COLOR 2 / FORM 2 D COLOR 2 / FORM 3 E COLOR 2 / FORM 4 F COLOR 2 / FORM 5 G COLOR 2 / FORM 6
249 Posters Blank Print 66 Posters Print 31 Posters Print 4 Posters Print 4 Posters Print 4 Posters Print 4 Posters
2nd Row:
Rotate Form 180°
CC COLOR 2 / FORM 2 (180°) DD COLOR 2 / FORM 3 (180°) EE COLOR 2 / FORM 4 (180°) FF COLOR 2 / FORM 5 (180°) GG COLOR 2 / FORM 6 (180°)
Print 16 Posters Print 5 Posters Print 5 Posters Print 4 Posters Print 4 Posters
COLOR 3
A E H R T
I COLOR 3 II COLOR 3 III COLOR 3 IV COLOR 3 V COLOR 3 VI COLOR 3
249 Posters Blank 249 Posters Blank 249 Posters Blank 249 Posters Blank 249 Posters Blank
39. 396 POSTER
A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A
E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E
H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H
R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R
T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T T
A A A A A A A A A A A A A A A A A A A A A A A A R R A E A A E H H
E E E E E E E E E E E E E E E E E E E E E E E E E E E E H T T T E R R E H H
H H H H H H H H H H H H H H H H H H H H H R R T T T
R R R R R R R R R R R R R R R R R R T
T T T T T T T T T T T T T T T T T T T T
40. A A A A A A A A
E E E E E E E E E
H H H H H H T H H
R R R R R R R R T
T T T T T T T
48 VERSIONS
43. NORM POSTER WALL
24m
1 2 3 E A T A H A R T E A R T H E T E R E
A E R 4 H A T R H 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
5 6 7 8 9 A T H A R E T H A E T H T E
2
R H A E H E A T R E A T A H E A T E H R A E R H R E A H T H E A R T A E R H A
3
E T A R A R H E H E A R T H E A R H E T E A T E T E A H H A R T E T A E H A T A E
4
R H A T E A R A R T R E R A E T R E A T A R A H R E T A R A H E R R T A E R T
7m
5.8m
5
A T R E H A T A R H E R T E H T R R H E T H E A T R E H A E R H E T E R T E R E
6
R H E R A T H E T A R T H R R E A T A H A E A T H T H R E R H R T A R A H R A H R T
7
T H T E R H A T E H E R H A R E H A T R H R E H T A E H A E T A H T E T H A T E A
8
H E T R A E R E A T H A E A H T R E T R H A T E A E R T E R A T A E H R A E R H A
9
T E A T R T A R E H R T R E R R T H A E T H R E H R A E T R H R T A E E R A E
21.12m
WALL DIMENSION 9 × 44 POSTERS (=396) DIMENSIONS OF SINGLE POSTER
24m × 7m 21.12m × 5.85m 48cm × 65cm
44. T E A R T H E T E R E T H A E T H
R A E R H R E A H T H E A R T A E
T E T E A H H A R T E T A E H A
A R A H R E T A R A H E R R T A E
T H E A T R E H A E R H E T E R T
A T H T H R E R H R T A R A H R A
R E H T A E H A E T A H T E T H A
T E A E R T E R A T A E H R A E
R E H R A E T R H R T A E E R
45.
46.
47.
48.
49. 2 pt REPLICA PRO Regular
4.5 pt REPLICA PRO Regular
7 pt REPLICA PRO Regular
9.5 pt REPLICA PRO Regular
12 pt REPLICA PRO Regular
14.5 pt REPLICA PRO Regular
17 pt REPLICA PRO Regular
19.5 pt REPLICA PRO Regular
22 pt REPLICA PRO Regular
24.5 pt REPLICA PRO Regular
27 pt REPLICA PRO Regular
29.5 pt REPLICA PRO Regular
32 pt REPLICA PRO Regular
37 pt REPLICA PRO Regular
42 pt REPLICA PRO Regular
47 pt REPLICA PRO Regular
52 pt REPLICA PRO Regular
57 pt REPLICA PRO Regular
62 pt REPLICA PRO Regular
72 pt REPLICA PRO Regular
63. BOOKS
Year Title Author Publisher W H Ratio T Typeface ISBN
1999 I
ntroduction Norm Norm 210 260 F 5 Normetica 3-9521934-0-2
2000 Diplom SVG Div. Zurich University of the Arts 225 270 5:6 6 Block-B / Tetra A —
2002 The Most Beautiful Swiss Books 01 Div. Swiss Federal Office of Culture 198 231 6:7 9 LL Simple 3-85905-085-0
2002 The Things Norm Norm 210 260 F 12 LL Simple 3-931126-75-7
2002 Physiological Architecture Gilles Décosterd, Philippe Rahm Swiss Federal Office of Culture / Birkhäuser, Basle 165 220 3:4 23 Didot Elder 3-7643-6944-2
2002 Enjoy/Survive Olaf Nicolai Migros Museum für Gegenwartskunst Zürich / Die Gestalten Verlag, Berlin 175 230 F 6 Hammer / LL Simple / Tetra 3-931126-60-9
2003 The Most Beautiful Swiss Books 02 Div. Swiss Federal Office of Culture 198 231 6:7 12 LL Simple 3-9522700-0-8
2003 ECAL – Design Industriel Div. ECAL University of Art & Design Lausanne / JRP Ringier 160 210 F 22 Aral CT —
2003 Bewitched, Bothered & Bewildered Div. Migros Museum für Gegenwartskunst, Zürich / JRP Ringier 160 230 F 24 Stempel Garamond 2-940271-29-1
2004 The Most Beautiful Swiss Books 03 Div. Swiss Federal Office of Culture 198 231 6:7 15 LL Simple 3-9522700-1-6
2004 ECAL – Design Graphique Div. ECAL University of Art & Design Lausanne / JRP Ringier 160 210 F 20 Swiss Gothic 2-940271-37-2
2004 7 Windmill Street W1 Mark Leckey Migros Museum für Gegenwartskunst Zürich / JRP Ringier 160 230 F 22 Bembo 2-940271-34-8
2004 Produktionsweisen Div. Zurich University of the Arts 162 216 3:4 26 DTL Documenta 3-906437-11-6
2004 Simple Norm Norm 160 230 F 3 LL Simple —
2004 Risk Is Our Business Shirana Shahbazi Swiss Re Centre for Global Dialogue / Walter König, Cologne 220 270 F 13 Didot Elder 3-88375-774-8
2005 Distorsions Philippe Rahm Editions HYX, Orléans 200 300 2:3 11 AS Gold 2-910385-40-X
2005 That Would Have Been Wonderful Andro Wekua Scalo / Edition Patrick Frey, Zurich 235 315 F 13 LL Purple 3-905509-58-X
2005 Aufträge Div. Zurich University of the Arts 162 216 3:4 29 DTL Documenta 3-906437-11-6
2005 Mario Sala Helmhaus Zürich / Verlag für Moderne Kunst Nürnberg 165 220 3:4 30 LL Valentine 3-936711-56-9
2005 ECAL – Photographie Div. ECAL University of Art & Design Lausanne / JRP Ringier 160 210 F 19 Helvetica Neue Condensed 2-940271-37-2
2005 Bruce Lee Norm Norm 135 195 F 10 LL Replica Std —
2005 Next Flag Div. Migros Museum für Gegenwartskunst Zürich / JRP Ringier 160 230 F 20 Belizio 2-940271-50-X
2005 History Shahrzad JRP Ringier 118 170 F 32 DTL Fleischmann 3-905701-50-2
2005 Graceland Shirana Shahbazi Silk Road Gallery, Theran / Embassy of Switzerland in Iran 140 200 F 8 DTL Documenta —
2005 Cuttings Simon Starling Museum für Gegenwartskunst Basel 156 234 2:3 22 LT Univers 3-7757-1674-2
2006 Is It Now? Div. Zurich University of the Arts 162 216 3:4 29 DTL Documenta 978-3-906437-19-4
2006 Homes from Homes II Art & Language Migros Museum für Gegenwartskunst, Zürich / JRP Ringier 165 220 3:4 21 Unica SB, Helvetica Neue, LT Univers 3-905701-56-1
2006 Passage A Nicolas Faure Musée de l’Elysée, Lausanne / Steidl 295 236 5:4 14 Theinhardt 3-86521-245-X
2006 Wer drei Mal die gleiche Bar betritt Judith Kuckart, Shirana Shahbazi JRP Ringier 96 147 F 5 DTL Documenta 3-905770-40-7
2006 Mir Shirana Shahbazi Sprengel Museum Hannover 96 147 F 5 DTL Documenta 3-89169-194-7
2007 18 Happenings In 6 Parts Allan Kaprow Steidl Hauser & Wirth 140 210 3:2 14 Berthold Akzidenz Grotesk 978-3-86521-488-1
2007 Autorschaft in den Künsten Div. Zurich University of the Arts 162 216 3:4 37 DTL Documenta 978-3-906437-22-4
2007 Drawings Lee Lozano Hauser & Wirth, Zurich / YALE 232 290 4:5 22 State This, New Century Schoolbook 978-0-300-11962-6
2007 Heute Marie José Burki Helmhaus Zürich / CRAC Languedoc Rousillon / Steidl 165 220 3:4 20 Helvetica Neue 978-3-86521-548-2
2007 Replay Marclay Christian Marclay Musée de la Musique, Paris / JRP Ringier 165 220 3:4 18 LL Tile Narrator 978-3-905770-57-5
2007 Zeichnungen Dieter Roth Gallery Eva Presenhuber, Zurich / JRP Ringier 220 330 2:3 29 Unica SB 978-3-905770-66-7
2007 Scenes From Every Land Peter Stoffel Edition Fink, Zurich 154 231 2:3 21 LL Replica Std 978-3-03746-123-5
2007 Superfundi Erik Steinbrecher Centre de la photographie Genève / JRP Ringier 220 275 4:5 8 Helvetica Neue 978-3-905770-69-8
2007 Flowers & Questions Peter Fischli, David Weiss Tate Publishing, London / JRP Ringier 165 220 3:4 29 Times 978-1-85437-647-3
2007 Meanwhile Shirana Shahbazi Barbican Art Gallery, London / JRP Ringier 210 280 3:4 11 Futura 978-3-905829-05-1
2008 Caro Niederer Waiting For Returns Steidl Hauser & Wirth 216 324 2:3 20 LL Replica Std 978-3-86521-628-1
2008 A Farewell To Movies, Abschied v. Kino Chris Marker Museum für Gestaltung Zürich 108 162 2:3 6 LL Replica Std 978-3-907265-04-8
2008 Ringier Annual Report 07 Peter Fischli, David Weiss Ringier AG 252 315 4:5 47 LL Replica Std —
2008 Sonne Mond und Sterne Peter Fischli, David Weiss JRP Ringier 252 315 4:5 46 LL Replica Std 978-3-905829-41-9
2008 Cuttings [Supplement] Simon Starling The Power Plant, Toronto 156 234 2:3 9 LT Univers 978-1-894212-11-8
2008 Schmerz in den Künsten Div. Zurich University of the Arts 162 216 3:4 28 DTL Documenta 978-3-906437-26-2
2008 Las Vegas Studio Div. Hilar Stadler, Martino Stierli / Scheidegger & Spiess, Zurich 198 264 3:4 22 LL Replica Std 978-3-85881-717-4
2008 Beautiful Book Sabina Lang, Daniel Baumann JRP Ringier 165 220 3:4 16 LL Replica Std 978-3-905829-90-7
2008 Sun of 1913 Christina Hemauer, Roman Keller Swiss Federal Office of Culture 108 162 2:3 5 LL Replica Std 978-3-9523148-6-9
2008 Replica Type Specimen Norm Norm 216 288 3:4 3 LL Replica Std —
2008 Autorenschaft in den Künsten Div. Zurich University of the Arts 162 216 3:4 38 DTL Documenta 978-3-906437-22-4
2009 What Duchamp Abandoned for the Waterfall Stefan Banz, Caroline Bachmann Scheidegger & Spiess, Zurich 144 192 3:4 41 LL Replica Std 978-3-85881261-2
2009 Corporate Diversity Div. Museum für Gestaltung Zürich / Lars Müller Publishers, Baden 198 264 3:4 18 LL Replica Std 978-3-0-778-160-9
2009 Katharina Fritsch Div. Kunsthaus Zürich / Hatje Cantz, Ostfildern 216 288 3:4 12 LL Replica Std 978-3-7757-2470-8
2009 Gerwald Rockenschaub Michel Gauthier Supervision / Ides & Calendes, Neuchâtel 225 300 3:4 18 LL Replica Std 978-2-8258-0239-7
2009 It’s Not Me It’s You Tirdad Zolghadr United Arab Emirates Pavillion for the 53rd Venice Biennale 180 270 2:3 12 LL Replica Std, Sign Painter 978-9948-15-161-6
2009 Promise vs. Reality Gerwald Rockenschaub Villa Stuck, Munich 225 300 3:4 4 LL Replica Std 978-3-923244-26-3
2010 Miroslav Tichy Div. International Center of Photography, New York / Steidl 216 324 2:3 39 LL Replica Std 978-3-86930-102-0
2010 Im göttlichen Licht San Keller Internationale Lichttage 120 180 2:3 3 Helvetica Neue —
2010 Art And Artistic Research Div. Zurich University of the Arts / Scheidegger & Spiess, Zurich 162 216 3:4 42 DTL Documenta 978-3-85881-293-3
2010 Wim Delvoye Jean-Pierre Criqui Supervision / Ides & Calendes, Neuchâtel 225 300 3:4 15 LL Replica Std 978-2-8258-0236-6
2010 Car Crash Studies Raffael Waldner JRP Ringier 216 288 3:4 11 LL Replica Std 978-3-03764-114-9
2011 Pink Wave Hunter Vol. 1 Andro Wekua Kunsthalle Fredericianum, Kassel / Kunsthalle Wien / Castello di Rivoli, Torino 120 180 2:3 14 LL Brown 978-3-86560-961-8
2011 Pink Wave Hunter Vol. 2 Andro Wekua Kunsthalle Fredericianum, Kassel / Kunsthalle Wien / Castello di Rivoli, Torino 120 180 2:3 8 LL Brown 978-3-86560-961-8
2011 Pink Wave Hunter Vol. 2 Andro Wekua Kunsthalle Fredericianum, Kassel / Kunsthalle Wien / Castello di Rivoli, Torino 120 180 2:3 10 LL Brown 978-3-86560-961-8
2011 Supergreenhorn Erik Steinbrecher De Beyerd Graphic Design Museum, Breda 148 210 1:√2 22 Helvetica Neue —
2011 Then Again Shirana Shahbazi Fotomuseum Winterthur / Steidl 198 264 3:4 23 LL Replica Std 978-3-86930-338-3
2011 Cyanotypes Christian Marclay JRP Ringier 216 324 2:3 19 LL Replica Std 978-3-03764-219-1
2011 What Anchors A House In Itself Andreas Fuhrimann, Gabrielle Hächler Lars Müller Publishers, Baden 186 248 3:4 19 LL Replica Std 978-3-03778-240-8
2011 Wear Them All San Keller San Keller 200 300 2:3 21 Helvetica Neue —
78. Swatch CI Overview
Corporate Typeface
1 Swatch CT Regular
Once Again Red
Sunday Some-
thing New First
Romance
Evening Only
Brilliant Bangle
79.
80. A Swatch CI Overview
6 Subbrands
Swatch Access / Single Line Left Alignment Right Alignment
Swatch Bijoux
Swatch Club
Swatch Proteam
Swatch Snowpass
Swatch TV
81. B SWATCH COLLABOrATIOnS B SWATCH COLLABOrATIOnS
70 Standard Collaborations Single Line / Construction 71 Collaborations with Partner Logo Single Line
x ½x ½x x x ½x ½x x
x
x
x
x
x
x
fixed flexible fixed
x ½x ½x x
Isolation Area
The isolation area is the minimum distance needed between the Swatch logo and every other graphic element. x
The isolation area is calculated as the distance x—from the height of the ‘s’ in Swatch—to all four sides of the logo.
x
Construction of standard collaboration subbrands
The length of a collaboration logo can be adapted to the name of the collaboration partner, only this part is flexioble. x
Construction of collaboration subbrands with existing partner logos
Example: adaptation of short name
Existing partner logo are (optically) adapted to the Swatch x-height, the length is flexible.
Examples
Example: adaptation of long name
Examples
82. A Swatch CI Overview
8 Stationery
1 Business card
2 Business card, backside
MARTA MUSTER
3 Accompany card A56
4 Accompany card A5
Swatch AG
Retail Operations International
Training Project Leader Jakob Stämpflistrasse 94
Swatch AG Swatch AG 2500 Biel/Bienne 4
Jakob Stämpflistrasse 94 Jakob Stämpflistrasse 94 Switzerland
Phone +41 (0)32 343 88 21
5 Address label
2500 Biel/Bienne 4 2500 Biel/Bienne 4
Direct +41 (0)32 343 88 21 Swatch AG
Switzerland Switzerland
Mobile +41 (0)79 343 88 23 Jakob Stämpflistrasse 94
Fax +41 (0)32 343 88 21 2500 Biel/Bienne 4
marta.muster@swatch.com Switzerland T +41 (0)32 343 95 80 T +41 (0)32 343 95 80
F +41 (0)32 343 95 81 F +41 (0)32 343 95 81
www.swatch.com www.swatch.com www.swatch.com
6 Envelope C5, without window
MARTA MUSTER
7 Envelope C5, window right
5 8 Envelope C5, window left
Retail Operations International
Training Project Leader
Phone +41 (0)32 343 88 21
9 Envelope C5, backside
Direct +41 (0)32 343 88 21 Swatch AG
Mobile +41 (0)79 343 88 23 Jakob Stämpflistrasse 94
Fax +41 (0)32 343 88 21 2500 Biel/Bienne 4
marta.muster@swatch.com Switzerland
www.swatch.com
3
10 Envelope C4
MARTA MUSTER
11 Envelope C4, window
4 12 Envelope C4, backside
Retail Operations International
Management Assistant
Phone +00 12 3456 78 90
Direct +00 12 3456 78 91 Boutique Swatch
13 Envelope B4
Mobile +00 12 3456 78 92 Shanghai Swatch Art Centre Co., Ltd
Fax +00 12 3456 78 93 Bund 19 (No.23, East Nanjing Road)
www.swatch-art-peace-hotel.com 200002 Shanghai
marta.muster@swatch-art-peace-hotel.com PRC
www.swatch.com
1 2
Swatch AG Swatch AG Swatch AG
Jakob Stämpflistrasse 94 Jakob Stämpflistrasse 94 Jakob Stämpflistrasse 94
2500 Biel/Bienne 4 2500 Biel/Bienne 4 2500 Biel/Bienne 4
Switzerland Switzerland Switzerland
6 7 8 9
Jakob Stämpflistrasse 94
2500 Biel/Bienne 4
Switzerland
Swatch AG
Swatch AG
Jakob Stämpflistrasse 94
Jakob Stämpflistrasse 94
2500 Biel/Bienne 4
Switzerland
2500 Biel/Bienne 4
Switzerland
Swatch AG
10 11 12
13
83. A Swatch CI Overview
10 Outdoor Advertisement
1.5 X 1.5 X
1— 3—
4X 1X 4X 1X
1.5 X
1.5 X
1.5 X
1.5 X
6X
6X
ZONE PARTNER
LOGO
4X
ZONE PARTNER
LOGO
4X
↙ Align logo
to bottom left
↙ Align logo
to bottom left 1.5 X
1.5 X SWATCH STORES: SAMPLE MALL A, SAMPLE STREET 123 / SAMPLE MALL B, SAMPLE STREET 123 0.5 X 1.5 X
1.5 X
2— 4—
4X 1X
1.5 X
0.5 X
0.5 X
Swatch Store - Via Banchi, 5 – PiSa
SWATCH STORES: SAMPLE MALL A, SAMPLE STREET 123 / SAMPLE MALL B, SAMPLE STREET 123 0.5 X 1.5 X Swatch Store - Via Banchi, 5 – PiSa
MAX. 120 SIGNS (UPPERCASE) →
SWATCH STORES: SAMPLE MALL A, SAMPLE STREET 12345 / SAMPLE MALL B, SAMPLE STREET 1234 / SAMPLE MALL B, SAMPLE STREET 1234
MAX. 140 SIGNS (Titlecase) →
Swatch Stores: Sample Mall A, Sample Street 1 / Sample Mall B, Sample Street 2 / Sample Mall B, Sample Street 3 / Sample Mall B, Sample Street
1 — Insertion of partner logo
2 — Insertion of location/addresse
3 — Insertion of partner logo and location/addresse
4 — Example, New Gent
84. E SLEEVES E SLEEVES
132 Creative and Corporate Area for VET5000, VETS83 and VET7000 133 Creative and Corporate Area for VET2000 and VET3000
CREATIVE CORPORATE
AREA AREA
CREATIVE AREA CORPORATE AREA
CREATIVE AREA
CREATIVE
AREA
Use CREATIVE AREA for
– images, graphics and illustrations
– isolated partner logos and claims
Use CORPORATE AREA for
– Swatch And Collaboration Logos
– Numbering
– Name Of Watch/Event
– Technical Label
– Name Of Artist
SAMPLE
ABC
SAMPLE ABC
85. H retAIL H retAIL
206 full frame Shop 207 full frame Shop / Adaptation of the Logo
Adapt logo vertically and horizontally.
– Isolation area defines max. size.
– full frame with a horizontal adaptation must be adjusted to the window size (and not to the total frame size).
Logo must be centred
over bulkhead.
Vertical adaptation of isolation area
Logo must be centred
over shop window.
Horizontal adaptation of isolation area
