5. YOU WASTE AWAY
HOURS ON IT
(not during work hours of course)
6. Over 9 million Facebook users now in Australia &
over 500 million globally.
Facebook represents almost 1 in every 5 pages
viewed online by Australians during September 2010.
77% of online Australians watched video content on
their computer at least once in September 2010 and
a further 26% watched video on their mobile phone.
Online spending grew 12% in Australia in 2010.
8. BUT WHY IS IT
IMPORTANT?
Social Media helps brands
achieve business objectives
9. 526,400 Australian SMB‟s are already using social
media in their businesses.
65% of companies plan to increase their use of
social media.
In the past year, Australian shoppers have spent $10
to $12 billion online, about 5% of total retail sales of
$250 billion.
The No.1 concern raised in AON‟s Risk
Management Benchmarking Survey was "brand and
image". Social media was singled out as a key risk.
27. Facebook: the most popular platform
• Over 15,000 Facebook
Likes
• Facebook posts reach
3x the number of Canon
Australia „Likes‟
• Evolved from an EOS
brand focus to a Canon
Australia focus
28. Twitter: branding & customer service
• Over 5000 targeted
followers, including
@problogger & Ruby
Rose
• Appears on 281 lists,
including “photography”,
“My favourites” and “top
Australian tweets”
• Established presence
29. YouTube: inspiration & tutorials
• Over 1 million upload
views
• 5000 channel
subscribers
• Established in 2008,
then adopted a branded
presence in 2010
30. World of EOS: a photographer‟s dream
• A community to engage
and inspire entry-level
photographers
• Developed by Leo
Burnett’s
• Won 11 Lion Awards
• Canon EOS doubled sell-
through in Dec 2010,
compared to Dec 2009