Case Studies by Liz Rosenthal

2. AUDIENCE ENGAGEMENT CASE STUDIES / Starwreck in the Pirkinning / Iron Sky / Head Trauma / We Are the Strange / The Truth About Marika

3. NEW RELATIONSHIPS WITH AUDIENCES AUDIENCES: / HAVE TAKEN CONTROL supply and demand no longer controlled / ARE NO LONGER JUST PASSIVE active collaboration and co-creation / ARE FRAGMENTED ACROSS PLATFORMS want their content to follow them / PERSONALISE THEIR MEDIA the end of water cooler moments

5. STARWRECK IN THE PIRKINNING Timo Vuorensola www.starwreck.com

6. WRECK A MOVIE Timo Vuorensola www.wreckamovie.com

7. IRON SKY Timo Vuorensola www.ironsky.net

8. slide courtesy of Seize the Media www.headtraumamovie.com HEAD TRAUMA Lance Weiler

9. slide courtesy of Seize the Media HEAD TRAUMA Lance Weiler

10. WE ARE THE STRANGE M dot Strange www.wearethestrange.com

11. 24/7 ‘Ractor THE TRUTH ABOUT MARIKA The Company P Slide Courtesy of The company P

12. Skip Feedback to participants - the debate Slide Courtesy of The company P THE TRUTH ABOUT MARIKA The Company P