2. What is packaging?
Packaging helps the
The process of consumer quickly
containing goods with understand what the
the intention of product is all about
preserving, protecting
and act as a tool for
promoting the goods Packaging is the most
itself. relevant element of a
trademark and conduces
to advertising or
communication
Packaging is a silent Salesman

3. TYPES OF PACKAGING
TRANSPORT CONSUMER
PACKAGING PACKAGING

4. TRANSPORT
PACKAGING TO PROTECT FROM
FUNCTIONS ANY CLIMATIC
CONDITIONS
TO PROTECT FROM
CONTAMINATION
OF HAZARDOUS
CHEMICALS
TO PROTECT FROM
DAMAGES, LOSS
AND THIEF

6. IT IS THE
PACKAGING
WHICH IS IN
CONTACT
WITH THE
PRODUCT
THAT
USUALLY
TAKEN HOME

9. THE INNOVATIVE
DESIGN THAT
LOOKS
ATTRACTIVE WHEN
IT IS ARRANGED IN
THE SHELF

10. THE PACKAGING
INCREASE THE
QUALITY OF THE
COFFEE AND ITS
SELF LIFE.
RICH AROMA
OF THE COFFEE
INCREASES
CONSUMER
EXPECTATION

13. PROVIDES
CONVENIENCE TO
CUSTOMER

15. MARKETING MIX ( 4 P’S )

18. ADVERTISEMENT

19.  A public promotion of
some product or services.
 A form of
communication used to
encourage persuade an
audience to buy the
product.

20. Newspaper, magazines, billboard
Television, radio
Internet such as websites, blog

21. Promote the sale of a product
Capture consumer’s attention
Inform the customer about its features.
Increase company security

24. What is the advert is all about?

25. What is the advert is all about?

26. OBJECTIVE

27. The advertisement

28. The Advertisement

29. The Advertisement

30. Appeal used

31. Appeal used

32. As Marketer