9. 1. Dove-Permissive Marketing & Communication No feature based banner ads. The communication Tries to extend a friendly gesture to let the brand help You in gauging the damage to your hair!
11. Creating Viral Effect One click-and you can ask your friends to take the test- as also see how they fare against you- This continues like a chain reaction, theoretically, for ever
12. Share. Show off. Influence. If you get a good grade- show it off- create a badge and put on your Social network profile.