http://www.SmartSimpleMarketing.com/ Sydni Craig-Hart from Smart Simple Marketing shares some powerful research that will have you thinking differently about splitting your focus and how to ditch this bad habit that’s derailing your business.

1. “Get the Facts: How
Multitasking is
Hurting Your
Business”
Sydni Craig-Hart
The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com

2. Multitasking?
• Skype open?
• IM programs pinging?
• Browser have 8 tabs open?
• 5 docs open on your desktop?
• Calendar alerts?
Think this is being efficient? It’s not!
Multitasking is a big mistake and it’s hurting your
productivity!
www.SmartSimpleMarketing.com

3. Statistics
• Multitasking leads to as much as a 40% drop in productivity.
(Bergman, P. (2010, May 20). How (and why) to stop
multitasking. Harvard Business Review.)
• The estimated cost of interruptions to the American economy
is nearly $650 billion a year. (Jonathan B. Spira, chief analyst at
Basex, a business-research firm)
• Multitasking causes a 10% drop in IQ. (Bergman, P. 2010, May
20. How (and why) to stop multitasking. Harvard Business
Review.)
www.SmartSimpleMarketing.com

4. Evidence
• Studies show that the human brain can’t handle more than
one task at a time. Even though we think we’re multitasking,
our brains are actually switching rapidly between tasks. (The
Myth of Multitasking. Scientific America. 2009, July.)
• Only 2.5% of the population actually process tasks
simultaneously. (James Watson of the University of Utah)
• In a study of Microsoft employees, workers took, on average,
15 minutes to get back to intense mental tasks, like writing
reports or computer code, after responding to e-mail or
instant messages. (New York Times)
www.SmartSimpleMarketing.com

5. Evidence cont.
• It actually takes more time to get things done when
you try to multitask. People who are interrupted –
and therefore have to switch their attention back and
forth – take 50% longer to accomplish a task. (John
Medina, Brain Rules)
• Multitaskers make up to 50% more errors. (John
Medina, Brain Rules)
www.SmartSimpleMarketing.com

6. Ready to give up on the myth of
multitasking? Use the following
tips to overcome the urge to do
two things at once and become
truly efficient and productive:
www.SmartSimpleMarketing.com

7. # Batch Your Tasks
• Group like work together so you’re working within
the same mode for blocks of time
• Have specific times of day to read & answer emails
• Train others not to expect instant answers to email
• Consider hosting “office hours” on Skype or IM
• Schedule phone calls instead of answering the phone
every time it rings
www.SmartSimpleMarketing.com

8. #2 Prioritize Your To Do List
• Track your energy throughout the day
– Find the times when you have the most energy
• Tasks that require “heavy lifting”
– Schedule when you are at your energy peak
• Alternate tasks that take a lot of focus with tasks that
are less intense
www.SmartSimpleMarketing.com

9. #3 Delegate
• Virtual Assistant can be a great investment in your
business
• Instead of you wasting time on tasks, you could be
spending your time landing your next high paying
client
How much money is your multitasking really
costing you?
www.SmartSimpleMarketing.com

10. Cons of Multitasking
• Hurts your productivity
• Causes you to be inefficient and make more
mistakes
www.SmartSimpleMarketing.com

11. Do Yourself a Favor
• Focus on one project at a time
• Batch tasks to help you stay focused
• Prioritize and delegate to streamline your to-do list
• Become the productive and efficient person you
want to be
– More confident, more focused, more profitable and more
successful in your business
www.SmartSimpleMarketing.com

12. Let Me Help You Finish Your
Project!
Would you like to work with me for a period of 6 weeks
on one particular project and have me literally sitting
next to you side-by-side at your desk and helping you
answer questions, keeping you on tracking and
holding you accountable so you can finish a major
project this year, visit me at:
https://www.smartsimplemarketing.com/complete-it
www.SmartSimpleMarketing.com

13. Thanks for watching!
Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including the free training “5
Simple Steps to More Clients, More
Visibility and More Freedom” and to
schedule a complementary “Business
Sydni Craig-Hart
Breakthrough” session with Sydni! The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com