In the month of August of 2013, Google announced a new algorithm update known as “Hummingbird. Read More...

1. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

2. SYED WAQAS SAGHIR
syedwaqassaghir
@syedwaqassaghir
linkedin.com/in/syedwaqassaghir
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

3. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

4. •In the month of August of 2013, Google announced a
new algorithm update known as “Hummingbird.
•In September 2013, Google promoted Hummingbird
upon making the official announcement as an extensive
overhaul of the way in which their algorithm processes
search queries and delivers results to users.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

5. • Enhance results accuracy.
• Enhance mobile and voice search.
•Make search faster and more precise.
•Look at your entire sentence and better understand
what you want.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

6. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

7. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

8. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

9. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

10. •Mobile Optimization
• Stronger focus on Authorship
•Panda is softening
•Conversational search
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

11. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

12. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

13. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

14. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

15. Let’s look at Hummingbird,
Google’s new algorithm.
While it affected 90% of search
results,
Google implemented Hummingbird
— an entire replacement of the
algorithm
•One reason SEOs may not have
noticed is because the biggest
changes happened to long-tail
queries.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

16. Another feature of Hummingbird is to
make it easier to add and test future
updates to the algorithm.
Google must have a long list of
improvements they want to make,
and Hummingbird is designed with
that list in mind.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

17. Thanks to Google’s Hummingbird Update that the Internet marketers and
SEO experts are now thinking a lot about the authorship & content.
HummingBird algorithm means for link building & keyword relevance with
specification to long-tail keyword strategy.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

18. Lets try to understand what we know comes from these 3 Sources:
1.
2.
3.
What Google Tells Us
Observation
Correlation
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

19. Google wants to be genuinely helpful. It provides lots of honest and valuable information
critical to effective SEO.
the search engine has become adept at identifying and punishing websites that spam,
manipulate ranking authority, publish low-quality content or otherwise breach Google’s
terms of service.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

20. Much of what we know about improving search engine rankings comes from experience and
observation.
As an example, understanding what types of content earn the most links or social mentions is
less about rigorous testing and more about learning from personal and shared experience.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

21. Correlation tests are fascinating. Researchers scour Google’s statements about search and
observations by SEOs for whatever they can quantify.
They’ll go through HTML, social media sites, content patterns and more looking for anything
they can isolate and measure.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

22. •In order to get business growth, attention and high traffic, website should have 100% original and
SEO-based web content.
•Strategies on acquiring contextual links from related authority sites.
•Usability, site architecture (Responsive Web Structure)and performance is an essential part after
this update.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

23. • Social Media => Audience Building
• Relationship Building & Asking => Link Building
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

24. • Web architecture look simple, logical architecture, one that looks like an organization chart. All
pages should be accessible within four clicks from the homepage.
•The same strategy goes for URLs. Keep them readable and simple for people. Minimize or
eliminate parameters, but if you do use them be consistent in order.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

25. Ofcourse Not! Hummingbird being the biggest Google SEO update after Penguin and Panda
strongly focusing on conversational type of search engine in order to clarify and filter best Google
SERP (Search Engine Result Page).
So the results, would be more like as if it was the answer, to an assumed question.
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

26. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

27. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

28. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

29. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

30. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

31. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

32. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

33. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

34. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

35. SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

36. SYED WAQAS SAGHIR
syedwaqassaghir
@syedwaqassaghir
linkedin.com/in/syedwaqassaghir
Thanks for your Time !
SYED WAQAS SAGHIR
AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST